From high desert farms and family-owned ranches to lively farmers markets, the region blends natural abundance with the rustic charm of the High Desert. It's also a top destination for outdoor enthusiasts—welcoming golfers, cyclists, stargazers, and adventurers to its wide-open landscape of exploration and recreation. And Central Oregon wants to preserve it for generations to come.

As the region's bounty comes into full bloom, so too does its vibrant agricultural scene. The High Desert Food Trail—created by the Food and Farm Alliance—offers a direct connection between farmers and consumers, complete with curated itineraries for discovering local food stops across the region. Throughout the warmer months, nearly every day features at least one regional farmers market, where visitors can sample the fresh, seasonal flavors of Central Oregon.

The local ranch-to-table scene is also on the rise, with restaurants such as Hawkeye and Huckleberry sourcing their meat from Chef and Co-Owner Brian Malarkey's local ranch or Bend’s Mountain Burger and its Mountain Burger Climate Action Plan (CAP).

“This summer, we’re inviting visitors to experience Central Oregon not just as a destination but as a community worth protecting, “says Scott Larson, president & CEO of Visit Central Oregon. “Sustainable travel means enjoying the beauty of our region while leaving it better for future generations. Whether it’s choosing low-impact adventures, supporting local businesses, or respecting our natural spaces, every mindful choice makes a difference.”

Central Oregonians have long been leaders in the hop scene, and many are now raising the bar with a strong focus on sustainability and environmental stewardship. Breweries like Deschutes Brewery, Initiative Brewing, Worthy Brewing, and GoodLife Brewing are forming partnerships with conservation groups, advocating for water preservation, and implementing sustainable production practices. Deschutes Brewery has committed to returning 1 billion gallons of water annually to the Deschutes River through the Deschutes River Conservancy's water leasing program. Initiative Brewing proudly supports the Smith Rock Group, a non-profit dedicated to preserving the natural beauty of Smith Rock State Park through conservation, education, and sustainable recreation. Worthy takes a unique approach with its Worthy Garden Club—an eco-friendly greenhouse and hopyard that fosters scientific literacy through initiatives like astronomy education and night-sky viewing events.

Experience live music at Bend's Hayden Homes Amphitheater while supporting a national leader in event sustainability. The venue's Green Team has set a powerful example, diverting 76.85% of waste—around 24 tons—from landfills in 2022. That rate climbed to 78% in 2023 and surged to an impressive 87% during the summer of 2024, continuing a strong upward trend in environmental impact.

For outdoor recreation enthusiasts—whether they're venturing into remote wilderness areas or enjoying one of Central Oregon's city parks—the 7 Leave No Trace Principles serve as a guide to responsible exploration, helping minimize environmental impact while encouraging a more profound respect for nature. Additional stewardship opportunities may include exploring Central Oregon through local guiding companies, such as Wanderlust Tours, which connect visitors through exploration with the region’s natural beauty.

Some eco-forward lodging options, including Redmond's SCP Hotel, are at the forefront of sustainable hospitality in Central Oregon, integrating eco-friendly practices into every aspect of their operation. They’re not alone, either. Black Butte Ranch, whose culinary program is part of the High Desert Food Trail, Sunriver Resort, with its water recycling programs and local transportation, to LOGE and Campfire Hotel, whose experience is rooted in a more profound sense of connection and community, have all embraced sustainable practices.

Whether you're a foodie, nature enthusiast, or simply looking to unplug and connect with the rhythms of a good concert, Central Oregon offers a refreshing and responsible way to experience the area.