Next Article
Technology • Jun 23, 2025
OpenAI just wiped all mentions of "io"—the AI hardware startup founded by Apple design legend Jony Ive—from its website and socials.
This was after a court order following a trademark complaint from Iyo, a hearing device startup spun out of Google's moonshot factory.
Even so, OpenAI says its $6.5 billion deal to buy io is still moving forward.
Addressing the situation, OpenAI shared, "This page is temporarily down due to a court order following a trademark complaint from Iyo about our use of the name 'io.' We don't agree with the complaint and are reviewing our options."
Basically: the naming issue isn't stopping their bigger plans.
Jony Ive started io to build cutting-edge AI gadgets—and now he's set to join OpenAI as creative head for hardware design.
The goal? Launch their first consumer AI device within a year.
CEO Sam Altman says this partnership will bring fresh new products inspired by Ive's iconic design style.
