Channel.

The new extended distribution agreement builds on MONARQ’s successful collaboration with the brand across Latin America and the Caribbean.

MONARQ Group will introduce the Nikka range—including Nikka Whisky From The Barrel, as well as its Coffey Vodka and Coffey Gin—to selective cruise passengers.

“We are pleased to further strengthen our partnership with MONARQ Group to include the strategic US Duty Free Cruise Channel. As this segment continues to rebound and grow, it presents an exciting opportunity to connect with international consumers seeking high-quality and distinctive spirits. We are truly delighted that this opportunity allows us not only to continue serving our loyal Nikka customers, but also to deliver our products to those who have yet to experience them. MONARQ’s proven track record and understanding of the channel make them the ideal partner to pursue this endeavor,” says Kentaro Yamamoto, Regional Manager of Business Development for Nikka.

Robert de Monchy, Founder and CEO of MONARQ Group, added: “After a successful roll-out of Nikka in Mexico and the Caribbean markets, we are proud to bring this iconic Japanese brand to the US Duty Free Cruise Channel. Nikka’s authenticity and commitment to excellence align perfectly with the elevated expectations of today’s cruise shoppers. We look forward to building brand visibility and driving growth together.”