Take a trip to the Upside Down with the release of a new apparel collaboration with Stranger Things and niko and … The duo come together for its highly anticipated first-ever collaboration with the beloved Netflix series. This partnership brings the iconic aesthetics of Hawkins, Indiana, and the Upside Down to a range of apparel and lifestyle goods.

This release will include a variety of Stranger Things-themed apparel, allowing fans to incorporate elements from the show into their wardrobe. Pinpointing iconic scenes from the first four seasons of the show, the lineup includes a range of t-shirts, polos, and even accessories like caps, socks and key chains, giving a nod to the series’ run as one of the most popular TV shows ever. Additionally, “niko and… COFFEE” locations will offer limited-time collaborative food and drink menu items, extending the themed experience beyond just fashion.

To celebrate the launch, a special campaign is underway, including a giveaway that will see 15 lucky winners receive official “Stranger Things” merchandise. This collaboration promises to be a treat for fans looking to connect with the show’s unique universe through everyday fashion and lifestyle items.

The collaboration officially kicks off with pre-orders starting June 9, 2025, available through niko and…’s official webstore. The full collection will then become available at all niko and… stores and other online platforms from July 3, 2025.