2025-05-29 19:44 ET - News Release

Mr. Kalvie Legat reports

VITALIST INC. AND AUTHENTIC UNVEIL MULTI-MARKET smart watch LICENSING AGREEMENT FOR REEBOK

Vitalist Inc. has agreed to a landmark five-year exclusive brand licensing agreement with Authentic Brands Group, a global brand development and licensing platform, for the iconic and irreverent sports culture brand, Reebok. This partnership empowers Vitalistto create, produce and deliver cutting-edge Reebok-branded smart watches throughout the Americas, spanning the United States, Canada and Latin America, excluding Mexico.

By uniting Reebok's iconic brand status with Vitalist's expansive distribution network reaching across 20-plus countries, including leading technology retailers, this strategic alliance is positioned to capture substantial market share in the rapidly expanding smart watch sector.

"Our partnership with Authentic for Reebok represents a defining moment for Vitalist as we accelerate our expansion in consumer electronics," said Kalvie Legat, Vitalist's chief executive officer. "Reebok's commitment to fitness and lifestyle excellence perfectly complements our mission to deliver intelligent, accessible, premium wearable technology. We're confident that Reebok smart watches, powered by our upcoming VitalOS and leveraging our robust distribution channels, will create an immediate connection with consumers."

"This strategic collaboration with Vitalist enables us to connect with our community in a powerful new way, offering innovative wearable technology that not only enhances their active lifestyles but truly embodies Reebok's commitment to fitness and sport," said Steve Robaire, executive vice-president, Reebok at Authentic. "By integrating our performance heritage with Vitalist's technological expertise, we are creating smart devices that do not just track fitness, they inspire it."

Vitalist anticipates the Reebok smart watch collection will benefit from Vitalist's commitment to technological innovation, featuring its highly anticipated VitalOS platform scheduled for release in the second half of 2025. While specific product features remain under wraps until launch, consumers can anticipate a sophisticated lineup of smart watches integrating advanced fitness tracking capabilities, seamless connectivity and the distinctive design excellence synonymous with the Reebok legacy. This strategic alliance reinforces Vitalist dedication to delivering compelling and innovative products to consumers while aiming to significantly enhance Reebok's footprint in the digital fitness and lifestyle ecosystem.

About Vitalist Inc.

Vitalist is an innovative technology provider that helps brands build better products. Through VitalOS, brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, the company is building an ecosystem of personalized solutions that enhance human potential.

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