Moschino Opens Pop-Up Installation in Dover Street Market Paris

The esteemed house of Moschino has recently unveiled a captivating and novel installation entitled "Piece of Sheet" within the distinguished Dover Street Market in Paris. This unique visual presentation serves as a dedicated showcase for Moschino's Spring/Summer 2025 women's collection, which bears the same evocative name.
On display until April 22nd, the "Piece of Sheet" installation offers a curated selection of fashion pieces and accessories from the collection, prominently featuring white dresses crafted from cotton sheets. The installation's design reflects the creative vision of Adrian Appiolaza, the Milanese brand's creative director, who holds a deep appreciation for Dover Street Market and sought to create a distinctive visual experience within the boutique.
The installation incorporates elements reminiscent of a domestic setting, with bed sheets and laundry artfully suspended on lines, complemented by light wood panels adorning the walls. This design mirrors the original setup of the Spring/Summer 2025 collection's unveiling. That collection, revealed in September, marked Appiolaza's third collection for Moschino since assuming his role. It masterfully reimagines elements from the Moschino archives, including playful polka dots, intricately ruffled and multi-fringed dresses, classic pearl necklaces, slogan suits, and iconic black leather biker jackets.
Adrian Appiolaza, who succeeded Jeremy Scott in December 2023, brings a wealth of experience to Moschino, having previously held positions at JW Anderson, Miu Miu, and Chloé. Before arriving at Moschino, American-born Jeremy Scott held the position. The "Piece of Sheet" installation will remain open to the public until Tuesday, April 22nd. Notably, during Milan Fashion Week in February, Moschino created a similar installation within Rinascente Duomo, a prominent department store in Milan. Moschino's presence in Paris extends to its flagship boutique located at 255 Rue Saint-Honoré.
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