It depends on the crisis. We will always advise a company to plan for a ‘crisis’ in advance so that if it does occur, the strategy for dealing with it is already in place. What a PR Agency does however, is help the company to develop and deliver its message during a crisis to ensure its brand/reputation is protected.

Wow; I don’t think I am ever truly fulfilled. I believe there are still a lot more to achieve. Personally, I want to be able to achieve my vision of building my own home in Jamaica so I can live between there and the UK and professionally, I’d like to see Shiloh PR grow into a hugely successful agency where we are not only able to support and represent major clients we are able to ensure our community’s true value is recognised by those clients.

We’ve already given a number of young people experience and skills they’ve been able to take to larger agencies. We would like to be in a position where we can offer many more permanent jobs where they can grow and support others in the community.