— In a high-profile collaboration that unites athletic ambition and entrepreneurial spirit, has joined forces with to develop an innovative beverage brand for the Middle Eastern market.
Currently playing for and a key player for the , Al-Taamari has captivated fans across the region. His performance during Jordan’s historic qualification push for the has cemented his status as a national icon—and now he’s expanding his impact beyond the pitch.
The beverage project is being developed in partnership with , a regional leader in distribution and logistics with deep expertise across Jordan, the UAE, Saudi Arabia, and Qatar.
, Managing Director of CMB, and , the company’s Creative Director, recently returned from the region where they were lining up local partners, finalizing formulas, and developing the brand’s identity and packaging to ensure the product reflects both world-class quality and regional authenticity.
"We’re taking world-class ideas and reimagining them for the Middle East—by Middle Easterners, for Middle Easterners," said . "This is more than a brand launch—it’s a statement that global quality and regional identity can coexist powerfully."
"This partnership represents a new chapter for local entrepreneurship," added . "We’re proud to support a vision that not only honors our culture, but also positions the Middle East as a serious force in consumer innovation."
Product details and rollout timing will be announced in the coming months, with a focus on regional authenticity, strong branding, and long-term scalability.
Cascadia Managing Brands is a U.S.-based brand management, sales, and marketing firm with over 30 years of experience in the food and beverage industry. The company has helped launch and manage iconic names such as Liquid Death, Hint Water, ZICO, and Franklin & Sons, providing full-service solutions from concept to retail execution.
Cascadia Managing Brands ,+1 (201) 376-1667
For interview opportunities with Musa Al-Taamari, Bill Sipper, Adrián Castaño, or Mohammed Ibzea, please contact the media team.
