Is air travel about to get greener? Our study shows how 'coopetition' is helping aircraft companies tackle sustainability
Audrey Rouyre, European Academy of Management (EURAM); Anne-Sophie Fernandez, Université de Montpellier, and Olga Bruyaka, West Virginia University, The Conversation
Posted 5/31/25
Airbus, Saab, Dassault and others are part of an initiative involving ‘coopetition’, a practice that can help firms tackle complex challenges like sustainability.
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