Blink Parametric, a B2B SaaS company and part of CPPGroup Plc, announces today the appointment of Brian Barter as Chief Executive Officer with immediate effect. 

Brian Barter will lead the Blink team in accelerating the execution of Blink’s strategy to drive the company’s growth, furthering Blink’s ambition to be the parametric platform of choice for insurers and financial services partners worldwide.

Before joining Blink Parametric, Barter held senior positions at Accenture, Bank of Ireland and more recently as Managing Director at BoatyardX (initially developed as part of Shipyard Technology Ventures), a global software business that builds and runs software for fintech, payments, e-commerce and IoT companies in Europe, North America, South America, Africa and South East Asia. Here, he led the company from inception to acquisition by Ergo in 2022 and steered the successful integration of BoatyardX into the wider Ergo Group. 

Brian Barter will succeed , who will remain with Blink Parametric as , continuing to progress the execution of Blink’s growth and distribution strategy through an even greater focus on delivering value and innovation for partners worldwide. 

“I am delighted to welcome Brian to Blink Parametric,” . “He brings a wealth of technology and strategic experience, which will be invaluable to our team as we continue to build an even more partner and profitability-focused operation whilst evolving and enhancing our offering.”

Blink Parametric, founded in 2016, creates innovative travel and cyber solutions to enhance the services and customer experiences of the world’s leading insurance companies. Its data-driven technology solutions deliver real-time assistance, automated claims processes and resolution services in a simple, fast and reliable way. Blink works with over 28 partners across 22 geographies, generating more than £1.6 million of Annualised Recurring Revenues. 

, said: “This appointment comes at a pivotal time as we build on Blink’s strengths to capture the compelling opportunities ahead. Brian’s extensive strategic and operational experience in the financial services, IT and InsurTech sectors make him the ideal leader to guide Blink through its next chapter.” 

, said: “I am absolutely delighted to join the Blink team. Blink is in a rapid growth phase, with a fantastic set of global partners who are aligned with Blink in wanting to deliver innovative, brand-enhancing customer experiences and real value to customers at the moment it is needed.  

Blink has built excellent foundations in recent years, including refining and enhancing its technology stack, service model and growing product portfolio. These foundations were built under Sid Mouncey’s leadership, and in his new role as Chief Commercial Officer, he will continue to play a key role in the team, staying close to partners to shape the growth of the business. 

It’s a real privilege for me to join the Blink team and lead the company through the next phase of its evolution.”