I’ve been to more video game conventions than I can count or remember, and while the experience varies wildly from show to show, one constant is shared by all: booths. They range from standard 10x10s (~$2,500) that can fit a few visitors to loud theater-like experiences with camera jibs and shoutcasters. There’s also usually streamers somewhere in a glass enclosure, streaming to a digital audience while passersby awkwardly watch from the other side. However, there are some real gems amidst the gaudy, LED-laden exhibits and plain booths with a single laptop. Independent developers and publishing houses spend thousands, sometimes hundreds of thousands, on advertising their games at conventions like PAX East. 

To honor these load-bearing pillars of cold, hard video game advertising, I’m highlighting the best booth designs I’ve seen at PAX East 2025.

Devolver Digital