, which operates
Mamaearth brand, announced its Q4FY25 earnings on Thursday where the company reported a net profit fall of 18% to Rs 25 crore versus Rs 30 crore in the year ago period. The profits are attributable to the owners of the parent. The revenue from operations was reported at Rs 534 crore which was a 13% uptick over Rs 471 crore reported in the corresponding period of the previous financial year.
As part of Project 'Neev', the holding company transitioned to a direct distribution model in the top 50 cities during the quarter ended September 30, 2024. This involved eliminating the super stockist layer and replacing certain distributors with Tier 1 distributors to better service retailers. Due to this shift, the company recorded a sales return provision of Rs 63.51 crore and recognised inventory/right-to-return assets worth Rs 11.44 crore in that quarter.
By March 31, 2025, the outstanding sales return provision had reduced to Rs 5.20 crore with no corresponding inventory/right-to-return assets, down from Rs 8.95 crore and Rs 1.09 crore respectively, as of December 31, 2024, a company filing said.
The company said that its business continues to grow efficiently with EBITDA standing at 5.1% in Q4 FY25, reflecting stronger operational performance.
Gross profit margin improved to 70.7% in Q4 FY25, up 76 bps YoY, driven by an improved product mix and operational efficiencies.The company claimed that mamaearth’s strategy shift shows green shoots with double-digit YoY growth in key categories across e-commerce and modern trade in Q4 FY25.The company expanded retail distribution by 26% YoY to 2.36 lakh outlets while younger brands continued their growth momentum with 30%+ YoY growth in FY25.
The Derma Co. hit Rs 100 crore ARR in offline channels.
The direct distribution-led strategy is strengthening reach, with over 1 lakh unique outlets billed in FY25 and direct distributor contribution surging from 38% in FY24 to 71% in Q4 FY25.
"As we scale, our vision remains clear—building Honasa into a future-ready house of brands through disruptive innovation, deeper offline penetration, and consumer-centric offerings. We’re not just creating brands that lead today, but shaping the future of India’s beauty and personal care landscape,” said Varun Alagh, Chairman and CEO & Co-founder of Honasa Consumer.
