Members of the Heart Of Gold Support & Care Initiative have restated their commitment to empowering more Nigerians. Speaking at the unveiling of its new brand identity in Lagos, its Founder / the Erelu Yeyemeso of Ikoyi Ekiti, Ehiagwina Joy Patrick, said, “Today marks a significant milestone. We are formally presenting to the world a new identity that reflects the work we’ve been passionately committed to, for over 12 years—restoring hope, helping individuals rediscover purpose, and transforming them into agents of change.

Our mission has never been about handouts, but about investing in people through tailored empowerment programmes that inspire dignity, productivity, and self-actualisation.”

On his part, Managing Director of Intercontinental Distilleries Ltd and Chairman of the occasion, Patrick Anegbe noted, “teaching people how to fish, especially at a time like this, is invaluable. It’s commendable that this has been going on quietly for over a decade.”

Chairman of the Organising Committee and Member of the Board of Trustees, Emmanuel Ejeje-Enya revealed, “The vision behind Heart Of Gold Support & Creare Initiative has always been clear—to make a meaningful impact on lives and communities regardless of race, tribe, or religion. This new identity strengthens our call to uplift humanity daily.”

Commenting the inspiration behind the new logo, Managing Director of Brand Dimension, John Akuwudike stated, “the golden heart design symbolizes giving, healing, and enduring impact—core values of the initiative. The two interwoven sections represent connection and compassion, reminding us that true care stems from love and empathy. The golden hue signifies wisdom, generosity, and hope—elements that define the mission and legacy of Heart Of Gold Support & Care Initiative.” The new identity represents a renewed commitment to expanding the initiative’s reach and deepening its impact in the years ahead.