to keep customers engaged and build stronger relationships, including Seasalt and Frasers Group’s Sports Direct.

On 29 April, Gymshark reported a record full-year revenue of £607.3m for the 52 weeks to 31 July 2024, up from £556.2m the previous year.

It also entered consultation with 296 roles, which accounts for almost a third of its workforce, Drapers exclusively revealed later that day.