{Funding Alert} Healthy Food Brand Salad Days Raise Rs 30 Cr in First Institutional Funding Round

Salad Days, one of the prominent healthy food brands, has secured Rs. 30 Crores in a Series A funding round, co-led by V3 Ventures and Client Associates Alternate Fund (CAAF).

Salad Days plans to launch new stores, upgrade its technological capabilities, recruit top talent, and strengthen marketing efforts. The company also aims to explore new sales channels and introduce menu innovations while maintaining profitability and customer loyalty.

Through its state-of-the-art central kitchen infrastructure, Salad Days ensures consistency and quality, fostering a strong customer base and brand recognition in the competitive food-tech industry.

“Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians. As India's healthy food market expands rapidly, projected to reach $30 billion by 2026, we're uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points. While we've maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We're focused on strategic expansion across all dimensions - from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”

, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat and Salad Days caters to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free, and health-conscious eater - the offering did resonate with me personally as well.”

, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”

This strategic investment in controlled farming ensures high-quality ingredients and a robust supply chain. The brand currently sells its products through its website, centralized phone lines, and major food aggregators such as Swiggy, Zomato, and ONDC.

Baker's Artisanal Recipes (BAR) is revolutionizing chocolate indulgence in India with its premium couverture chocolate collection.

. Unlike compound chocolates, which contain hydrogenated vegetable fats that may impact cardiovascular health, couverture chocolate retains the natural benefits of cocoa butter.

With a focus on small-batch production, BAR ensures consistency across its carefully curated selection, ranging from 33 percent Pure White couverture to an intense 99.5 percent Dark couverture. The brand also caters to diverse dietary preferences with vegan, sugar-free, and gluten-free options.

BAR's couverture chocolates go beyond baking, offering sophisticated pairing opportunities. Cheese lovers can explore combinations with aged cheeses for intense contrast, while milk chocolate varieties complement creamy goat cheese. Wine enthusiasts will appreciate how BAR’s 70% dark couverture enhances the depth of full-bodied reds, while its white couverture offers an intriguing contrast with sparkling wines.

. For home bakers and professionals, BAR offers convenient chocolate callets in their nickels collection, perfect for creating ganaches, truffles, cakes, and cookies.

Rooted in three fundamental pillars—Baker’s utility, Artisanal quality, and Recipe possibilities—BAR is nurturing a community devoted to high-quality chocolate craftsmanship.

As wellness trends evolve to favor thoughtful consumption, BAR remains at the forefront, offering premium couverture chocolates that celebrate both flavor and quality.

Prosperity, a homegrown brand dedicated to preserving and celebrating India's rich artisanal traditions, has launched its latest collection—the Pattachitra Art Collection.

Characterized by its vivid colors, elaborate motifs, and depictions of deities, epics, and nature, Pattachitra remains a significant cultural legacy that continues to fascinate art enthusiasts across generations.

“Each piece of this collection tells a story—not just of clay and craftsmanship but of the artisans’ relentless dedication to preserving this extraordinary art form. Our aim is to bring such heritage-rich crafts to contemporary homes while supporting the livelihoods of the artisans behind them.”

Exclusively available on the Prosperity website, the collection features an array of handcrafted decor items that seamlessly blend traditional artistry with modern aesthetics. Crafted on a fiberglass base, this curio is adorned with intricate Pattachitra motifs created by master artisans from Odisha.

Beyond offering artistic decor, the Pattachitra Art Collection serves as an initiative to empower artisans and sustain this unique craft tradition. Each collectible reflects the dedication and expertise of Odisha’s artisans, keeping alive the cultural narratives passed down through generations.

Blaupunkt, one of the global leaders in audio technology, has introduced its premium offering, the SBW600 Xceed Dolby Atmos Home Theatre.

Positioned as a standout in its category, the SBW600 Xceed combines cutting-edge technology, sleek design, and extraordinary audio performance.

Thanks to Dolby Atmos technology, listeners are placed right at the heart of the action, experiencing spatial sound like never before.

Blaupunkt’s signature blend of German precision and American technology ensures unparalleled sound quality.

Every speaker driver is encased in metal, ensuring resilience and exceptional performance over the long term. The system also offers a wide range of connectivity options, including HDMI-ARC, Optical, Coaxial, AUX, USB, and Bluetooth, ensuring seamless integration with various devices and maximum convenience for users.

As Blaupunkt celebrates a century of innovation, the SBW600 Xceed represents the pinnacle of its expertise in audio technology.

The Blaupunkt SBW600 Xceed Dolby Atmos Home Theatre is now available, inviting discerning users to elevate their audio experiences and immerse themselves in unparalleled soundscapes.

East Lifestyle, a renowned name in stylish and functional furniture, has launched its latest collection of captivating side tables, designed to elevate everyday living.

They serve as convenient surfaces for lamps, books, drinks, and decorative items, while also adding to the overall visual appeal of a room.

The collection features an array of designs crafted to suit various tastes and decor styles.

"We believe that home decor should be an expression of individual style. Our new side table collection reflects this philosophy, offering a diverse range of options that cater to a variety of aesthetics and needs. We are confident that these pieces will not only enhance the functionality of any living space but also add a touch of elegance and sophistication,”

Each piece is meticulously crafted from high-quality materials, ensuring durability and longevity, while offering a perfect balance between form and function.

Amiy Paincare, a brand associated with wellness and pain management, has officially launched its innovative paincare line, Brilliance Revive Dual-Action Advanced Oral Drops. Whether it’s period pain, muscle aches, anxiety, gut discomfort, or acne, Amiy guarantees relief within an hour, all while being free from harmful additives.

“At Amiy, we believe that true well-being comes from within—our new paincare line is a tribute to people’s individuality, their inner personality combining biotechnology and nature’s artistry in its purest form says. This Paincare line is not just a natural pain reliever; it’s an experience, a journey towards a brilliant, confident personality,”

This formulation not only relieves menstrual pain within an hour but also helps restore hormonal balance, regulate cycle flow, and tone the uterus lining. Additionally, it enhances uterine vitality and reduces the risk of endometrial cancer. Powered by Vijaya leaf extract and a herbal plant elixir, it is designed to naturally restore and balance the nervous system, providing a holistic approach to mental well-being.

The brand’s commitment to eco-consciousness is evident through its recyclable packaging and responsibly sourced ingredients.

Alongside the launch, Amiy invites individuals to join the Amiy Experts and Amiy Army, a community of certified professionals and wellness advocates dedicated to empowering men and women in their journey toward holistic health and self-care.

As the brand emphasizes, "Every drop of innovation unveils your unique, rare inner brilliance." Combining the power of nature and biotechnology, Amiy is setting a new benchmark in pain management and self-care, offering consumers an unparalleled wellness experience.

Bangalore-based fresh produce retail brand, Origin Fresh, has raised $1 million in pre-seed funding, with Aeravti Ventures leading the round. The funding also saw participation from a group of Ultra HNIs. These funds will be utilized to expand the brand's delivery network and develop infrastructure to support its growth.

With its "Fresh or Nothing" promise, Origin Fresh ensures farm-fresh produce is delivered to customers’ doorsteps within 12 hours of harvesting. Observing a gap in India’s market, the company seeks to prioritize freshness and quality over convenience.  

Prashanth Vasan, Co-Founder and CEO of Origin Fresh shared, ""  

Rishabh Singh, Managing Partner at Aeravti Ventures added, ""  

Since its launch, Origin Fresh has achieved significant milestones, including surpassing 5,000 orders within 40 days. Unlike competitors focused on same-day delivery, Origin Fresh’s next-morning delivery model is designed to ensure optimal quality for health-conscious consumers.

Bonkers Corner, one of India’s leading streetwear fashion brands, has announced the grand opening of its 12th store at Vashi Inorbit Mall, marking a significant milestone in its journey to bring bold and unique streetwear to fashion-forward individuals across the country.

The store’s vibrant and energetic design elements reflect the brand’s commitment to innovation and style, creating an immersive experience for shoppers.

, “We are thrilled to open our 12th store at Vashi Inorbit Mall, marking a significant milestone in our expansion journey. Our goal is to bring accessible streetwear fashion to all corners of India, and this new store reflects that vision. We are excited to welcome our customers and provide them with an immersive shopping experience that represents the essence of Bonkers Corner.”

Customers can look forward to exploring exclusive products that showcase the brand’s full range of fashion-forward styles.

This latest expansion underscores Bonkers Corner’s mission to bring cutting-edge streetwear to India’s fashion-conscious generation. With its doors now open, the Vashi Inorbit Mall store invites the community to experience a fresh and dynamic retail environment.

Dressfolk, a handloom clothing brand, has raised an undisclosed funding round led by Eternal Capital, with participation from notable D2C founders Ghazal Alagh (Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), according to a company release on Monday.

“Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people, and the newly raised funds will enable us to rapidly expand our offerings beyond sarees to build a broader portfolio of contemporary Indian wear,”

, the release stated.

Currently, the brand works with a network of over 800 weavers and 120 artisans across six states, supporting local communities while reimagining India’s artisanal heritage for modern consumers.

As part of its global expansion plans, the brand is set to launch a dedicated international website, bringing Indian handlooms to a worldwide audience.

Established in 2021 by Preety Agrawal and Rahul Sharma, KesarCo has quickly gained prominence in India’s food industry.

The company has also partnered with government bodies to ensure consistent and reliable products for its customers.

In the fiscal year 2023-24, KesarCo achieved sales of Rs. 11 crore. Building on this momentum, the company has set an ambitious revenue target of Rs. 25 crore for FY 2024-25.

The company is also investing in infrastructure development. These developments are expected to bolster the brand’s ability to meet growing consumer demand efficiently.

“Delivering naturally grown agricultural products transformed into high-quality and affordable finished goods for widespread consumption, without compromising on excellence or accessibility,”

These business enablers streamline processes, optimize supply chain management, and drive operational efficiency.

With its farmer-first approach, cutting-edge infrastructure, and a focus on quality and affordability, KesarCo is poised to become a key player in India’s rapidly growing food market while setting new standards for excellence.

Online astrology consultancy platform AstroTalk has expanded its offerings by launching its direct-to-consumer (D2C) vertical, the ‘AstroTalk Store.’

The store offers a wide range of gemstones and healing stones, infused with “positive mantras and chants” by astrologers.

"We observed a significant demand from our customers for authentic remedies. This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market. Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25,”

AstroTalk has announced that its products are available on Myntra and Amazon, with plans to expand to the quick-commerce platform Zepto soon.

The company’s profit also grew significantly, increasing 11.8x year-on-year to Rs. 99.99 crore.

The platform hosts over 41,000 astrologers, catering to more than 4,50,000 daily users and 2.5 million monthly users.

Competitors are likely to monitor its progress to determine whether AstroTalk becomes a collaborator or a rival in the space.

Concerns include potential shifts in its operational model, such as higher billing targets, commission rate adjustments, or incentive-based pay structures for astrologers.

Balancing innovation with a focus on foundational strengths will be key to sustaining its upward trajectory in the competitive market.

Shyft, a well-recognized name in personalized wellness solutions, has entered the plant-based protein powder market with the introduction of its innovative Plant Protein Isolate.

The product aligns with Shyft’s mission to simplify nutrition and address dietary gaps, offering a solution that is both clean and effective.

While whole foods remain the most nutritious option, Shyft’s Plant Protein Powder offers a practical and sustainable way for individuals to meet their daily protein needs, particularly for those with active lifestyles and fitness goals.

The powder also contains 4.2g of Branched-Chain Amino Acids (BCAAs), making it ideal for muscle repair and building.

Ministry of Pedicure, one of a leader in premium personal care, has unveiled the relaunch of its iconic Bombini Lush Mani-Pedi, a luxurious self-care upgrade designed to transform your routine into a full-on pampering ritual.

Think of it as a little ‘dessert’ for your hands and feet—decadent, refreshing, and worth every moment of indulgence.

Vibrant colors, soft pastels, and whimsical details like ice cream scoops, sprinkles, and waffle cone textures elevate the packaging, mirroring the richness of the upgraded experience.

The experience begins with the Bubble Bath, a skin-softening bath bomb that turns warm water into a dreamy soak, instantly melting away tension and stress. This is followed by the Crystal Crumble, a soothing salt soak that refreshes and rejuvenates tired hands and feet. The next step, the Creamy Cleanser, deeply cleanses and purifies the skin, removing any impurities and preparing it for the subsequent steps. Users then enjoy the Sugar Shine Scrub, which gently polishes away dead skin cells, leaving the skin nourished and glowing. The indulgence continues with the Pie Pack, a deeply hydrating and nourishing treatment that revitalizes the skin.

The relaunch of Bombini Lush Mani-Pedi is set to elevate the personal care experience, offering a luxurious and rejuvenating solution for those seeking moments of indulgence in their busy lives.

Wearable tech startup Ultrahuman achieved significant growth in retail and India during the fiscal year ending March 2024, with its revenue scaling threefold to over Rs 100 crore.  

According to consolidated financial statements filed with the Registrar of Companies, Ultrahuman's total income increased to Rs 107 crore in FY24, up from Rs 30 crore in FY23.  

Revenue from the sale of smart rings accounted for 75 percent of its total revenue, standing at Rs 80 crore in FY24. The remaining revenue came from subscription income and allied services. Ultrahuman also operated subsidiaries in the UAE and London during FY24.  

On the expenditure front, the cost of procuring rings and related materials was the largest expense, accounting for 26 percent of overall costs, which rose 85 percent to Rs 38 crore in FY23. Employee benefits remained stable, while advertising costs were reduced by 38 percent during FY24.

The company’s improved operational efficiency led to a significant reduction in its losses, which dropped to Rs 39 crore in FY24 from Rs 71 crore in FY23. On a per-unit basis, Ultrahuman spent Rs 1.36 to earn Rs 1 in FY24, a marked improvement from the Rs 3.37 spent in FY23.  

Nexus Ventures holds a 17.26 percent stake, followed by Blume Ventures, while co-founders Mohit Kumar and Vatsal Singhal collectively own 28.9 percent of the company.  

Despite its impressive growth, Ultrahuman faces challenges in achieving profitability. The smart ring and glucose monitoring markets remain highly competitive, with external risks such as dependency on outsourced manufacturing adding to the uncertainties. For Ultrahuman, the journey toward profitability remains a work in progress.  

Chicco, a prominent baby care brand, has launched its largest flagship store in India at Ambience Mall in Gurgaon, as announced by the company on Monday.

This expansive flagship store offers a comprehensive range of baby care products designed to meet various parenting needs. Additionally, the store features a variety of cots, cribs, feeding accessories, toys, cosmetics, and toiletries, all crafted to adhere to the highest standards of safety and comfort.

“This new flagship store is a significant step in bringing Chicco’s trusted baby care solutions closer to families in Gurgaon. The larger format allows us to showcase a wider range of products, catering to every stage of the parenting journey,”

The company plans to expand its retail footprint into more major and mini metros in the near future.

These products are developed through the Chicco Baby Research Centre, which collaborates with healthcare professionals and parents to ensure they meet the evolving needs of babies.

Fonzie Folksy, a luxury perfume brand, is redefining the fragrance industry with its unisex scents designed for free-spirited individuals who break rules, set trends, and shine like the moon amidst a sky full of stars.

That conversation sparked the idea of creating a brand that would offer a signature scent in a market saturated with ordinary fragrances.

“The vision was clear—to offer a distinct signature scent amidst a world saturated with fragrances,”

Fonzie Folksy’s philosophy is rooted in a deep love for perfumery, driven by passion rather than market trends.

At Fonzie Folksy, we believe that your scent is a part of your persona. It walks into a room with you and stays long after you've left. Your fragrance tells a story that is unique, timeless, and unapologetically yours. Each of our unisex luxury perfumes is crafted as a tribute to celebrate your small joys, your big victories, your every day, and most importantly to celebrate YOU,”

Hindustan Unilever (HUL) has announced its plans to acquire a majority stake in the premium beauty brand Minimalist, a move that aligns with its strategy to expand into high-growth demand spaces within the beauty and wellbeing sector.

Minimalist will become part of HUL's Beauty & Wellbeing division, led by Harman Dhillon, executive director, Beauty & Wellbeing, HUL. The transaction is expected to conclude in the first quarter of FY 2026.

, “We are delighted to welcome Minimalist into the HUL family. This acquisition is another key step to grow our Beauty & Wellbeing portfolio in high-growth premium demand spaces. Mohit, Rahul, and the team have created a great brand built on science, product efficacy, and transparency.”

, “We are excited to partner with the Minimalist team to unlock value through synergies and together, scale the brand to greater heights by leveraging our complementary capabilities.”  

, “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realize our dream of taking Minimalist to the world.” 

By combining Minimalist’s innovative product approach with HUL's vast distribution network and operational expertise, the partnership aims to unlock new opportunities for growth and success.

ClayCo, a premium skincare brand known for bringing traditional beauty rituals to modern skincare, has launched its latest innovation: SunGlaze Water-Gel Sunscreen.

Enriched with barrier-repairing probiotics and ceramides, the sunscreen hydrates, strengthens the skin microbiome, and enhances the skin’s natural radiance.

“A suncare range is essential for any skincare routine today. We aim to meet our consumers' suncare needs, starting with our sunscreen, Sunglaze. In the coming months, we will introduce more suncare products curated for different skin needs and concerns, addressing everything from sun protection to nourishment for a healthy, radiant glow,”

Its ‘Rituals of Japan’ range features an extensive portfolio of products such as cleansers, moisturizers, serums, and masks. Designed for both women and men, the brand offers clinically tested, high-performance skincare that aims to deliver results that are “."

Country Delight, one of the trusted names in premium, natural essentials, has introduced its 100 percent Pure Farm Honey (NMR Tested) to the Indian market, offering an authentic and reliable kitchen ingredient for health-conscious consumers.

NMR spectroscopy is becoming a preferred method in the honey industry for detecting adulterants such as high-fructose corn syrup, rice syrup, or other synthetic additives.

"We are thrilled and excited about launching NMR honey and setting a new benchmark in transparency of quality to our customers. Our single-minded mission is to deliver pure and better quality products that make India live better. Every batch of Country Delight Farm Honey is NMR tested and the quality report is easily available on the Country Delight App.”

Unlike refined sugars, which provide empty calories, Country Delight's honey supports wellness and offers advantages such as improved long-term health due to its bioactive compounds, including flavonoids and phenolic acids.

Furthermore, honey's potential hypoglycemic effect could be beneficial in managing conditions like type 2 diabetes.

Country Delight Farm Honey is available for order through the Country Delight app in 17 major Indian cities, ensuring accessibility for customers across the country.

KIKO Live, India's first live commerce platform for retailers to sell both online and on ONDC, has officially launched its ONDC Buyer app.

The newly launched buyer app brings a unique feature where users can paste an entire grocery list into the search box, allowing them to skip the hassle of searching for individual items.

In a bid to further enhance the shopping experience, Kiko Live has introduced Quick Commerce services in select areas of Delhi. Powered by ONDC, the logistics are quick and efficient, offering customers a fast, reliable delivery experience sourced from local grocery stores.

“We are excited to launch the ONDC buyer app on Kiko Live. We are confident that this will take the shopping experience to the next level. The app is already loaded with innovative features, and we are in the process of rolling out quick commerce to many more pin codes in Delhi and other cities as well. The Kiko Live buyer app will be launched in other cities like Mumbai, Bangalore, and Indore in the coming quarter,”

Small retailers typically depend on phone calls and WhatsApp to manage orders, resulting in slow deliveries.

This technology is expected to be available by the end of January.

The platform is set to become the largest non-dark-store-led quick commerce service in India, offering a wide variety of products and efficient delivery services.

Kiko Live has also been instrumental in helping local stores like Kirana stores, pharmacies, and electronics vendors set up digital storefronts quickly, offering a user-friendly interface and hyperlocal logistics solutions for speedy deliveries.

As the winter season sets in, O3+ introduces its latest skincare essential, the Ideal Hydration Daily Moisturising Cream, designed to keep skin hydrated and healthy-looking throughout the colder months.

Enriched with a powerful blend of ingredients, the cream is formulated with Butylene Glycol, a moisture magnet that draws water into the skin, keeping it hydrated.

Whether you’re looking for daily hydration or protection from harsh weather, this versatile cream meets all your skincare needs.

The brand is committed to innovation and excellence, offering effective solutions that address diverse beauty and wellness needs.

The O3+ Ideal Hydration Daily Moisturising Cream is now available and is set to become an essential part of your winter skincare routine.

Deconstruct, a science-backed skincare brand in India, has raised Rs 65 crore in a funding round led by L'Oréal’s VC fund BOLD, along with V3 Ventures and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated. This highlights Deconstruct’s growing presence in the retail skincare market.

Deconstruct has built its reputation by offering highly effective yet gentle skincare products. For instance, its mattifying and gel-based sunscreens are specifically designed for India’s hot and humid climate, addressing key consumer needs in a market often influenced by international trends. By focusing on beginner-friendly formulations, India-specific insights, and ingredient transparency, the brand has established a strong foothold in the competitive skincare market.

The newly secured funding will support Deconstruct’s expansion across multiple strategic areas. The brand plans to accelerate product innovation by developing advanced solutions that cater to diverse skin types, including sensitive skin. Deconstruct also intends to diversify its product portfolio by entering new categories while strengthening its leadership in segments like sunscreens and serums. These initiatives align with the brand’s mission of delivering beginner-friendly skincare solutions.

Malini Adapureddy, Founder of Deconstruct stated, “”

Raaz, a digital platform addressing male reproductive health challenges in Bharat, has raised approximately $1 million (Rs 7.7 crore) in pre-seed funding.

Founded with a mission to "" Raaz focuses on issues such as male infertility and sexual dysfunction. Each patient is supported by a doctor and a personal health concierge who monitor progress and provide guidance throughout the treatment process.  

Male reproductive health remains a sensitive and often overlooked issue in India. Raaz aims to address these challenges by offering privacy-focused, evidence-based solutions that emphasize sustainable and long-term treatment outcomes.  

Over the next five years, Raaz plans to expand its reach across Bharat and establish itself as a trusted name in reproductive health solutions.  

Harshit Kukreja, Co-Founder and COO of Raaz said, “”  

Akash Kumar, Co-Founder and CEO added, “”  

Ankur Khaitan, Principal at Fireside Ventures said, “”  

Richa Bajpai from Campus Fund added, “”  

D’aromas, a trusted name in premium food products, has launched its all-new Jaggery Cookie Premix, offering a wholesome and healthier alternative to refined sugar.

As the winter season stirs cravings for warm and comforting treats, the Jaggery Cookie Premix emerges as a perfect solution.

“With our Jaggery Cookie Premix, we’re bringing back the natural sweetness and warmth of jaggery into modern kitchens. It’s not just about convenience—it’s about offering a healthier way to enjoy delicious homemade cookies while keeping traditional flavors alive. We are excited to provide our customers with a product that blends natural ingredients with ease of preparation, catering to both taste and health,”

Rediscover the joy of baking this winter with D’aromas’ Jaggery Cookie Premix—a gateway to healthier, more flavorful homemade treats. It’s more than just a premix; it’s an invitation to savor pure sweetness and rich, traditional flavors in every bite.

Offering a wide variety of options—from nutritious baking solutions to luxurious treats—the brand is devoted to inspiring and satisfying its customers. Renowned for its commitment to quality and creativity, D’aromas has become a trusted choice for food enthusiasts, delivering products that suit every occasion and lifestyle.

A total of 18 companies, including Voltas, MIRC Electronics, Lumax, and UNO Minda, have been provisionally selected to receive benefits under the production-linked incentive (PLI) scheme for the white goods sector, with a committed investment of Rs 2,299 crore, an official announcement revealed on Monday.

“” the commerce and industry ministry said.

Meanwhile, in the LED light segment, manufacturers will focus on producing components like LED chip packaging, drivers, engines, light management systems, and metalized films for capacitors.

“Altogether, 84 companies under the PLI Scheme for White Goods are set to bring investments of Rs 10,478 crore, resulting in production worth Rs 1,72,663 crore,” it said.

The ministry also mentioned that 11 of the 38 applications from this round will be referred to the Committee of Experts (CoE) for further examination and recommendations.

Six existing PLI beneficiaries have been selected to upgrade to higher investment categories, which include Hindalco Industries, which will invest an additional Rs 360 crore, LG Electronics India (Rs 433 crore), Blue Star Climatech (Rs 180 crore), and Voltas Ltd (Rs 200 crore).

Uppercase, an innovative and eco-conscious luggage brand from India, is set to make a significant debut at the New York Fashion Week (NYFW) Fall/Winter 2025. This milestone moment highlights the 'Made in India' story, bringing sustainable Indian craftsmanship to one of the world's most prestigious fashion platforms.

The showcase signifies the growing global presence of Indian fashion and craftsmanship, marking the first time Uppercase will present its products on such an international stage.

“This is a moment of great pride, not only for our brand but for India as a whole. We're excited to take our message of sustainable innovation to a global stage. uppercase believes in creating designs that not only serve a functional purpose but also promote a more conscious way of living. Our mission is to bring together eco-friendly solutions and classic design, and this milestone is a powerful affirmation of that commitment.”

This opportunity is particularly significant as it marks Uppercase’s first-ever appearance at the globally renowned fashion week, with the brand’s emphasis on eco-friendly fashion.

As one of India’s leading innovators in the luggage and accessories sector, Uppercase’s presence at NYFW is expected to make waves, setting a new precedent for sustainable luxury and inspiring a global audience to consider the environmental impact of their fashion choices.

Lyne Originals, a brand known for its innovation in technology and sleek designs, has launched the Lancer 16 Smartwatch, setting a new standard in the smartwatch segment.

With over 100+ customizable watch faces, the Lancer 16 allows users to personalize the device to suit their individual style and mood, whether they prefer a classic analog appearance or a modern digital design.

Navigating the Lancer 16 is effortless, thanks to its intuitive rotating crown.

The Lancer 16 also keeps users connected on the go with Bluetooth calling and notification alerts. The added Bluetooth music control feature allows users to manage their playlists effortlessly.

The Find Your Device function adds practicality by helping users locate their paired smartphone with ease.

MARS Cosmetics, a renowned name in the cosmetic industry, is set to achieve a major milestone with the launch of its 30th kiosk across India by the end of this month.

These new locations aim to enhance customer engagement and elevate the beauty shopping experience for all.

What sets MARS kiosks apart is their unwavering focus on providing exceptional customer experiences. They also act as feedback hubs, ensuring that every customer’s needs are addressed promptly and effectively.

, “Our goal at MARS Cosmetics has always been to make beauty accessible to every corner of India, and this expansion is a significant step in that direction. These kiosks are designed as immersive experience centers, where individuals can discover and try our latest products while receiving expert advice from trained beauty professionals. We believe that makeup is for everyone, and by opening these kiosks across diverse locations, we’re ensuring that beauty is no longer limited by geography.”

This continued expansion underscores MARS’ vision of offering affordable, high-quality makeup to every corner of India, making beauty both inclusive and accessible.

Health-focused mouth freshener brand JoySpoon has raised Rs 56 lakhs in an extension of its seed funding round, bringing the total funding to Rs 1.81 crore. The round was led by Dishit Nathwani, Director at Gulab Oils, with participation from Prateek Toshniwal of Ivy Growth Associates, Abhinav Jain and Ankit Jain (CFOs at CoinDCX and PharmEasy), among others.  

Additionally, the funds will support the brand’s retail growth in India through quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket, as well as enhance its presence on Amazon and Flipkart.  

Founded by Vaishali and Yash Mehta, JoySpoon specializes in low-sugar, supari-free, and natural mouth fresheners. Its product offerings are designed to cater to the modern consumer’s preference for healthier options while maintaining traditional flavors.  

Vaishali Mehta, Founder of JoySpoon said, “”  

Investor Dishit Nathwani expressed, “”  

Prateek Toshniwal of Ivy Growth Associates added, “”  

The Indian mouth freshener market, valued at Rs 10,000 crore in 2021, is projected to reach Rs 27,491 crore by 2028, growing at a CAGR of 16 percent.

Type Beauty has relaunched its Lip Lustres, featuring an improved formulation designed to provide extra hydration and address customer feedback.

The relaunch underscores Type Beauty’s dedication to its customers.

, “We are thrilled to reintroduce our Lip Lustre, meticulously crafted to align with the preferences of our customers. As a customer-driven brand, we deeply value and thrive on constructive feedback. Based on the insights we gathered, we have completely revamped the product, and we sincerely hope it resonates with our audience as much as we enjoyed creating it." 

Meanwhile, the Soak It variant is crafted for dry lips, offering the benefits of squalane and tripeptides for hydration, nourishment, and plumping, alongside SPF 35 PA+++ protection.

Both variants feature an innovative oil-to-gloss formula that sets into a non-sticky, shiny finish within minutes and offers up to six hours of wear with minimal transfer.

Type Beauty’s reimagined Lip Lustres exemplify its focus on skincare and its dedication to crafting products that resonate with its audience while addressing their unique needs.

House of Chikankari, a Delhi-based D2C ethnic wear brand known for its artisanal craftsmanship, has raised Rs. 4 crore in a seed funding round. The transaction was exclusively advised by Keshav Agarwal, Founder of Daylight Capital.

The brand seamlessly combines traditional Indian craftsmanship with contemporary designs to appeal to younger generations.

“The market for Indian crafts is highly unorganized, with most players limited to small regional stores or online platforms that often lack authenticity in sourcing and origin. At House of Chikankari, we address these challenges by directly collaborating with artisan clusters to ensure quality and authenticity. Our contemporary designs make traditional crafts resonate with younger audiences. Growing up, Chikankari was something my mother or grandmother cherished, but younger generations like mine weren’t familiar with its rich history. There was a common belief that authentic Chikankari could only be found if you or someone you knew traveled to Lucknow. We’re changing that narrative by making Chikankari accessible, authentic, and modern for everyone.”

, “While we started with Chikankari, our journey has expanded to include other crafts. We’ve realized our mission can extend beyond a single art form. Today, we collaborate with artisans working on Kashmiri embroidery, Ikat, and hand-block printing, providing both employment and demand for these crafts. When we began, taking Chikankari online was challenging due to its fragmented supply chain. However, through extensive on-the-ground work, we overcame these obstacles. This success has strengthened our confidence to bring other crafts to the forefront, just as we did with Chikankari.”

House of Chikankari is now preparing for its Series A fundraising round to accelerate growth. With a vision to become a global ambassador for authentically sourced, handcrafted ethnic wear, the brand aims to celebrate India’s cultural heritage through an omnichannel presence and innovative designs.

Fixderma, a dermatologist-prescribed skincare brand, has announced the promotion of Venugopal Nair to the role of Chief Business Officer (CBO) for its over-the-counter (OTC) division.

His expertise in evidence-based products has played a pivotal role in establishing strong market positions for leading names in the industry.

In his new role at Fixderma India Pvt Ltd Nair will oversee the OTC division's profit and loss management at a national level. His responsibilities include providing strategic direction, fostering a high-performance sales culture, and driving overall growth for the division.

“” said Shaily Mehrotra, Co-Founder and CEO of Fixderma.

Venugopal Nair stated, “”

Founded in 2010, Fixderma is a prominent dermatology-focused skincare company. Known for its innovative approach, the company specializes in manufacturing, marketing, and promoting dermatology products. Fixderma operates in over 40 countries, positioning itself as a significant player in the global skincare and retail market through its commitment to quality and efficacy.

Fixderma, a renowed dermatology-prescribed skincare brand, has announced the promotion of Venugopal Nair to Chief Business Officer (CBO) for its Over-The-Counter (OTC) Division.

His passion for science-backed, evidence-based skincare has helped establish a strong presence for leading beauty brands in the Indian market.

As CBO, Venugopal will be responsible for managing the overall P&L of the OTC division at a national level.

“We are thrilled to announce Venugopal’s well-deserved promotion to CBO-OTC. His extensive experience in the industry along with his deep understanding of the beauty sector, positions him perfectly to drive the continued success and growth of our OTC division. We are excited to see the impact of his leadership in shaping the future of our brand,”

“In a world inundated with fleeting beauty trends, I believe Fixderma stands out as a beacon of authenticity and scientific integrity, shaping the future of skincare. We are determined to make this brand a force to reckon with in the beauty industry, and I am excited to contribute to this vision.”

Founded in 2010, Fixderma has established itself as a leader in dermatologist-prescribed skincare, known for its innovative approach to skin health. TThe brand is committed to quality and efficacy, continually setting new industry standards with its focus on results-driven skincare and customer satisfaction.

In a move to enhance convenience for its loyal customers, Innisfree, the renowned South Korean skincare brand, has teamed up with Blinkit, India's leading Quick Commerce platform, to offer instant delivery of its popular skincare products.

Known for its sustainable, natural skincare inspired by the pristine island of Jeju, Innisfree has garnered a global following.

Platforms like Blinkit are reshaping the shopping experience by providing quick and easy access to a wide range of products, from essentials to luxury goods.

“We’re thrilled to announce Innisfree’s availability on Blinkit, India’s leading instant delivery platform. The overwhelming love and support shown by our Indian consumers have encouraged us to expand our presence across all platforms. With the rise of Quick Commerce, we recognize the growing demand for quick and convenient delivery by modern consumers, which perfectly aligns with our aim of providing high-quality eco-friendly skincare from Innisfree, now accessible at their doorstep, instantly.”

Whether it’s a last-minute self-care session or restocking skincare staples, Innisfree fans in India are now just a click away from their favorite products, delivered swiftly through Blinkit.

Krvvy, India’s pioneering new-age functional innerwear and shapewear brand for women, has secured Rs. 6.1 crore in a pre-seed funding round.

Launched in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) is redefining the innerwear experience for Indian women. The brand focuses on creating high-quality, innovative products tailored to Indian body types, with an emphasis on comfort, inclusivity, and functionality.

"We are thrilled to welcome Titan Capital and All In Capital to our mission of redefining the women's innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market,"

Krvvy is filling a critical void in the Indian innerwear market by prioritizing practicality and comfort. With the rising demand for shapewear among Indian women, Krvvy’s innovative offerings are well-positioned to meet this growing trend, inspired by similar success in Western markets.

The fresh funding will enable Krvvy to expand its footprint both online and offline across India.

, “With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women's shapewear and innerwear market. Yash and Anant’s ability to iterate fast and stay close to the consumer’s needs makes us confident in their ability to redefine this market.”

"Lately, Indian female consumers have started prioritizing function and comfort over fashion when it comes to innerwear, influenced by personalized options, increased awareness, and the growing movement of body positivity. Conversations around investing in quality products are also driving this shift. With these rising trends, we believe that Krvvy's designs can potentially disrupt India's women’s innerwear market, which is currently valued at over Rs. 50,000 crore. Krvvy has already achieved impressive growth, with a 40-fold increase in less than a year, and is well-positioned for significant future expansion,"

With its solution-oriented approach, deep consumer insights, and robust investor support, Krvvy is poised to become a leading force in the evolving innerwear market.

This significant milestone adds to the brand’s legacy, which spans over seven decades, blending heritage craftsmanship with contemporary design.

Founded by Shree Nanagram Jain, the brand's journey began in the bustling marketplaces of New Delhi and Jaipur and expanded globally to locations such as Rangoon and Rawalpindi.

Among the highlights of the store’s unveiling was the presentation of an exceptionally rare emerald sourced from the historic Ural mines.

Nanagram Fine Jewels has also established a strong international presence through its export brand, Unialmaz, with operations in markets like Dubai, Mumbai, and Delhi, catering to a discerning global clientele.

“This flagship store represents our commitment to blending heritage with modernity. It is a space where tradition meets innovation, offering an unparalleled experience to our valued patrons,” said

“With this new milestone, we aim to honor the legacy of our forebears while paving the way for the future. We are proud to bring the finest jewels to our customers and continue our family’s dedication to excellence,” added

The launch event, attended by luminaries from the business, fashion, and art communities, showcased exclusive collections and celebrated the artistry that defines Nanagram Fine Jewels.

The investment, announced on Thursday, was led by Jungle Ventures through its First Cheque@Jungle platform, which supports second-time founders and seasoned operators at the early stages of their ventures.

The company stated that the funds will be used to strengthen its marketing efforts, build a world-class team, and scale operations.

Its unique approach ensures that each product is grown, minimally processed, and packaged at its origin.

KisaanSay has established a robust omnichannel distribution network that includes leading e-commerce platforms, its direct-to-consumer channel, and retail stores in Delhi NCR.

MorningWale, a key player in India’s organic food retail sector, has introduced its latest product line, *Flavours of Kashmir*.

Key products in this collection are saffron, Kashmiri garlic, walnuts, almonds, Kashmiri mirch (whole and powdered), Ruma Dal, and Kahwa tea. These products not only highlight Kashmir’s culinary heritage but also offer various health benefits.  

Notable items in the range include Saffron with the Flower, recognized for its mood-enhancing and antioxidant qualities, and Ruma Dal, a protein-rich lentil known to support digestion and energy. Kashmiri Mirch adds mild heat and vibrant color to dishes while providing Vitamin C and boosting immunity. Walnuts and almonds are rich in healthy fats and antioxidants, supporting brain, heart, and skin health. Additionally, Kashmiri Garlic is valued for its bold flavor and health-promoting properties, and Kahwa tea offers digestive and calming benefits.  

Nidha Patel, Founder of MorningWale, stated, ”” 

She further added, “.”

Beyond offering authentic regional flavors, MorningWale’s new product line supports sustainable farming practices in Kashmir

Foodtech startup Fambo has raised Rs 21 crore in a Pre-Series funding round to expand its retail operations across India.

The company also manages a micro-processing centre that provides semi-processed food products to help food service businesses reduce costs, maintain consistency, and streamline operations.

Fambo plans to utilize the funds to scale its operations across India, establish an export vertical, invest in technology, and expand its network of partner farms. Currently, Fambo serves over 500 restaurants and cloud kitchens. In the calendar year 2024, Fambo generated a revenue of Rs 18 crore.

Akshay Tripathi, Co-Founder and CEO of Fambo stated, ""

The funding is expected to support Fambo's growth in India’s competitive retail and food service sectors.

Jaypore, the artisanal lifestyle brand under Aditya Birla Fashion and Retail Limited, has collaborated with Shobitam, a direct-to-consumer (D2C) ethnic fashion brand. This move aligns with Jaypore's strategy to strengthen its retail presence in India by offering customers access to high-quality artisanal products.

Jaypore has consistently focused on preserving and promoting India’s artisanal heritage.

Sooraj Bhat, Chief Executive Officer, Ethnic Business, Aditya Birla Fashion and Retail Limited said, “”

Aparna Thyagarajan, Chief Product Officer and Co-Founder of Shobitam added, “”

Radhika Chhabra, Creative Head, Jaypore stated, “”

These sarees represent diverse weaving traditions from across India, reflecting the cultural richness of their regions of origin.

In the initial phase, Shobitam sarees will be available at Jaypore’s flagship stores in HSR Bangalore, Jubilee Hills Hyderabad, and Khan Market Delhi, in addition to its online platform, jaypore.com. Jaypore plans to extend Shobitam’s collections to more retail outlets in India over the coming months, reinforcing its commitment to promoting artisanal craftsmanship and expanding its reach in the retail market.

KisaanSay, India’s first cross-category direct-from-origin food brand, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its platform First Cheque@Jungle.

Partnering with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands, the brand ensures its products are grown, minimally processed, and packaged at their origin.

“I am super excited to welcome Jungle to the KisaanSay family. From the time we signed the term sheet to the time this transaction was consummated, Amit and RIshab have been extremely helpful in helping us navigate the journey and now that they are formally in, we are doubly delighted to have them on board. Vaishali, Manoj, and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey. Jungle's commitment to ESG and global expertise in tech and consumer space is the perfect investor fit for us,”

The brand collaborates with 20 farmer collectives representing over 50,000 farmers through a co-brand and co-profit partnership model.

Key focuses include expanding the product portfolio and increasing distribution reach to ensure every consumer in India has access to high-quality food while empowering farmers with fair market opportunities.

, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand that brings authentic, pure, and high-quality products from different regions where these products are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”

Simultaneously, the rise of Farmer Producer Organisations (FPOs), supported by government initiatives and logistics advancements, has created unique opportunities for innovation in sourcing and consumption.

KisaanSay is uniquely positioned to leverage these trends by building a scalable farm-to-fork model that reshapes the food industry while fostering equitable opportunities for farming communities. This funding marks a significant milestone in the brand’s journey, paving the way for product innovation, expanded distribution, and sustainable growth.

The kitchen is the soul of every Indian home, a space where cherished recipes and age-old traditions come alive. From golden-brown dosas to aromatic curries, each dish carries a story of generations.

This meticulous approach has resulted in a cookware range that combines advanced technology with a profound respect for India’s culinary heritage.

Loved by both home cooks and professional chefs, Tramontina cookware is celebrated for its durability, ergonomic design, and exceptional performance.

“At Tramontina, we believe in creating tools that not only enhance the cooking experience but also honor the traditions and stories that make every meal special,” shared a representative from the brand. “Our Indian collection is a tribute to the country’s rich culinary heritage, crafted with precision and care.”

It’s an opportunity to bring home products that not only celebrate tradition but also inspire culinary creativity.

With a commitment to preserving India’s culinary essence while offering modern functionality, Tramontina is set to become a trusted companion in kitchens across the country.

Soch Apparels, a renowed occasion wear brand, has expanded its retail presence in Bengaluru with the launch of a new store in Electronic City.

“The opening of our new store in Bengaluru brings Soch’s signature blend of elegance and style to fashion-forward women in the city, Almost 20 years since our first store in Koramangala, we are grateful for the support of Bengaluru’s style-conscious women and strive to provide an exceptional shopping experience,”

This diverse selection caters to a wide array of occasions, from traditional celebrations to contemporary events, ensuring that women have access to elegant and stylish attire.

Since its inception in 2005, Soch has become a prominent name in the fashion industry, with its first store located in Koramangala, Bengaluru.

The brand is also planning further international expansion, with upcoming launches in the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK. This international growth marks an exciting new chapter for Soch as it continues to bring its unique blend of elegance and style to women worldwide.

India’s leading conscious kidswear brand, Ed-a-Mamma, founded by actor Alia Bhatt, is gearing up to launch a vibrant range of sustainable toys and accessories for children.

True to Ed-a-Mamma’s ethos, each product is thoughtfully designed to promote sustainability and encourage curiosity through storytelling, all while remaining gentle on the planet.

, “At Ed-a-Mamma, our journey has always been about creating a universe where creativity, sustainability, and storytelling come together. As a homegrown brand, we’ve built a strong foundation in kids wear, and now we’re excited to expand that world with our new collection of toys, bags, and accessories. Each new offering is designed to inspire young minds, spark their imagination, and nurture a sense of responsibility towards the planet. We can’t wait to see how these new additions continue to inspire our mini planeteers.”

The collection emphasizes the use of eco-friendly materials and sustainable packaging, showcasing the brand’s commitment to reducing its environmental footprint. The sling bags feature kauna grass, while the plush toys and dolls are crafted from upcycled fabric and recycled PET bottle filling, reinforcing the brand's focus on circularity and conscious consumerism.

Priced between Rs. 799 and Rs. 3,999, the collection offers a range of affordable, eco-conscious gifts for children. 

The brand’s commitment to innovation and circularity reinforces its position as a trailblazer in the kids’ fashion and lifestyle space, empowering parents to make mindful choices without compromising on quality or fun.

Direct-to-consumer (D2C) fashion and lifestyle brand Bewakoof has launched its first-ever store in Pune at Amanora Mall.

We are happy to welcome Bewakoof to Amanora Mall as its very first store in Pune. This collaboration reflects our commitment to supporting fast-growing D2C brands and offering our customers a curated shopping experience

. Known for its quirky, relatable designs and customer-centric approach, the brand has garnered immense popularity among millennials and Gen Z shoppers.

The inclusion of Bewakoof further strengthens the mall’s reputation as a preferred shopping destination for urban consumers.

By stepping into the offline retail segment, Bewakoof seeks to create a blend of digital and physical shopping experiences.

The launch marks an important chapter in Bewakoof’s growth story as it strives to solidify its presence across India, delivering style, comfort, and affordability under one roof.

CAVA, the chic and versatile athleisure brand, has unveiled its first-ever proprietary fabric and technology blend, ADPT.

“At the heart of CAVA, ADPT is more than just a fabric. It is our commitment to comfort, durability, and style. We always wanted to make athleisure pieces to fit the urban lifestyle and ADPT is the backbone of our CAVA garments. It is sweat-wicking, quick drying, and always fresh, made to handle your busiest days.”

ADPT offers buttery smooth, breathable, and soft pieces that feel like a second skin. The collection features a wide range of athleisure staples, including leggings, jackets, sports bras, skorts, tops, and pants.

Leveraging the expertise and resources of their family’s 25-year-old garment export business, the brand ensures premium quality and access to world-class production facilities.

ADPT represents the brand's dedication to innovation and its commitment to meeting the demands of an active, urban lifestyle.

Premium baby bath and skincare brand CITTA has introduced a groundbreaking baby care range enriched with humus extract.

This extract replicates the benefits of natural soil exposure that children often experience while playing outdoors. Scientific studies have shown that exposure to diverse microorganisms in soil can strengthen immunity and improve health, and CITTA has harnessed these benefits in a safe and convenient form.

“The motivation to come up with CITTA’s first-of-its-kind Protection Range with humus extract stemmed from a deep desire to offer the little ones the best of nature and science. We wanted to formulate a product range that not only nourishes and protects their delicate skin but also stimulates their skin immunity. Inspired by the age-old tradition of children playing in the mud and the proven benefits of natural soil exposure, we, at CITTA, saw an opportunity to bring those benefits into a modern, safe, and effective skincare solution. CITTA’s Protection Range is a fusion of tradition, innovation, and scientific research, crafted with the well-being of our little ones in mind,”

The Protecting Body Lotion and Protecting Sunscreen are formulated to address the unique needs of a baby’s delicate skin.

Protecting Sunscreen (SPF 70 PA++++) is designed to reduce sunburn risks while nourishing and fortifying the skin’s natural microbiome.

With this launch, CITTA combines tradition, innovation, and scientific expertise to bring nature’s best to modern baby care

Foxtale, one of the renowned D2C skincare brands revolutionizing the Indian beauty market, has raised $30 million (approximately Rs. 250 crores) in its Series C funding round.

Together, the partnership seeks to redefine beauty standards in India, blending modern R&D capabilities and a deep understanding of Indian skin with innovative approaches to product development and consumer engagement.

, “We are grateful for the continued support from our investors, which reflects their confidence in our mission to redefine skincare for the Indian consumer. This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India. Beyond growth, this partnership also marks a step towards fostering stronger global relations, blending international expertise with local insights. It’s about building a brand that genuinely resonates with our customers and creates a lasting impact in their skincare journeys.”

, “We are very happy to have concluded a capital and strategic partnership with fast-growing Foxtale in the premium mass skincare market on the occasion of the 10th anniversary of our entry into the Indian market. Under the leadership of the highly motivated and ambitious Founder and CEO, Ms. Romita Mazumdar, Foxtale’s rapid growth is driven by product development that places importance on dialogue with customers, cutting-edge digital marketing, and strong sales capabilities that are closely aligned with business partners. These are all very attractive factors for us as we move forward in taking on the Indian market. In addition, both companies share many commonalities, such as a consistently thorough customer-centric orientation and a willingness to invest in human resources, giving us confidence that we can take on new challenges together by combining the strengths of both companies toward a shared vision. Through this partnership, we will take a major step forward into the next decade as we aim to establish a greater presence in the Indian market and expand our business.”

Operating with just 20 SKUs, the brand has consistently delivered high-performing products across various skincare subcategories.

P N Gadgil & Sons (PNGS), one of India’s most renowned jewelry brands, has launched its exclusive Men’s Collection, a striking range of jewelry designed specifically for the modern man.

Designed for various occasions, from festive celebrations to formal events, each piece reflects a harmonious blend of timeless aesthetics and modern appeal.

Whether making a bold statement or adding a subtle touch of elegance, the collection is tailored for men who value fine craftsmanship and individuality.

To celebrate the launch, PNGS is offering up to 25 percent off the making charges on men’s gold jewelry, making quality craftsmanship more accessible while continuing the brand’s tradition of affordability and excellence.

, “This collection is a tribute to today’s men who seamlessly blend tradition with modernity. Each design captures the essence of individuality and style, making it perfect for those who want jewelry that speaks to their personality. We are excited to present this line, which redefines men’s jewelry in India.”

The brand’s commitment to transparency and quality, supported by cutting-edge technology such as the Karatmeter, ensures ongoing customer trust.

The Men’s Collection is now available at all PNGS showrooms and on the official PNGS website. Explore the collection to find jewelry that adds sophistication to every moment.

Men’s personal care brand Narh has secured seed funding from Sandeep Ahuja, a prominent figure in the Beauty and Personal Care (BPC) sector.

This funding is poised to enhance Narh’s sales teams, boosting distribution and growth throughout India.

“These are exciting times for the male grooming market in India. Narh’s rise aligns perfectly with the evolving landscape of men’s grooming in the country, where personal care is no longer a niche but a mainstream priority. As modern consumers seek innovative, high-quality products, Narh’s focus on clean, high-quality ingredients and efficacious formulations positions it as a leader-in-the-making in shaping the future of this thriving market,”

Originally launched as a beard care brand in Australia in 2016, Narh expanded to India, evolving into a complete personal care brand for men with a fresh, authentic identity.

Narh has been recognized as Startup of the Year at the Middle East Retail Forum in Dubai and has exceeded its goals in organic e-commerce sales. T Narh focuses on combining natural ingredients with modern technology and chemistry, ensuring compatibility with skin and hair biology.

Clinikally, one of India’s leading e-pharmacy and digital dermatology platforms for skincare and haircare, has broadened its horizons by launching a dedicated Nutrition category.

By addressing both external skincare needs and internal nutritional requirements, the brand aims to enhance the overall well-being of its consumers.

, “The Nutrition category complements our existing dermatologist-backed skincare and haircare products by addressing internal factors that influence skin, hair, and overall health. This alignment ensures that users receive a 360-degree approach to wellness, combining topical treatments with nutritional support.”

These products are designed to improve skin and hair health, enhance immunity, and tackle specific health concerns, offering a comprehensive approach to wellness.

Featuring trusted brands like Nutrova and Wellbeing Nutrition, the category caters to skincare enthusiasts, health-conscious individuals, and those looking to address specific concerns such as hair growth or skin vitality.

The brand’s offerings related to nutrition focus on individuals who seek to enhance their health through nutritional support.

With this expansion, Clinikally reinforces its commitment to holistic health and dermatologically approved solutions, empowering users to achieve their wellness goals effectively by integrating nutritional supplements with its existing skincare offerings.

John Jacobs, a leading eyewear brand renowned for its stylish and contemporary designs, has announced the promotion of Sumit Chawla to the position of Assistant Vice President of Marketing.

During his tenure as General Manager, Sumit played a pivotal role in shaping the company’s marketing strategies and fostering its competitive edge in the eyewear industry.

With over a decade of experience in marketing and brand management, Sumit brings a wealth of expertise to his new role. His deep understanding of market dynamics and consumer behavior has consistently translated into impactful campaigns and sustained business growth.

“Sumit Chawla’s contributions to our brand have been remarkable. His strategic vision and innovative thinking have not only driven our growth but have also helped us connect meaningfully with our customers. We are excited to see him lead our marketing initiatives in his new role.”

As Sumit steps into his expanded role, the brand is poised for even greater achievements, building on its strong foundation in design, quality, and customer-centric marketing strategies.

Pioneering homegrown fashion-tech brand Virgio has announced its foray into offline retail with the launch of its first-ever physical store in Bengaluru.

Virgio, established in 2022, has gained recognition for its sustainable and stylish women’s clothing and accessories. This move marks a significant milestone in Virgio’s growth journey, further solidifying its position as a brand that values eco-consciousness and customer-centricity.

“We are thrilled to introduce the first-ever sustainable store in India to our community. Our customers will have the chance to explore our collections in person, discover how our garments are made, and leave with a deeper understanding of how fashion can be both beautiful and planet-friendly,”

It is designed to provide customers with a unique shopping experience that aligns with the brand’s eco-conscious ethos.

“We are committed to prioritizing customer privacy while providing a seamless checkout experience. To respect and safeguard your privacy, we do not request any contact details from our customers,”

The launch of this physical store is just the beginning of Virgio’s ambitious expansion plans. As part of its 2025 strategic vision, the brand aims to open additional stores across India, making sustainable fashion more accessible to a larger audience.

With its first store in Bengaluru, the brand is well on its way to reshaping the Indian fashion landscape.

Nykaa Cosmetics has introduced two dynamic additions to its beloved Superlight Range: the Superlight Lip Cloud and the Superlight Peptide Primer.

This unique, airy whipped texture feels as light as a cloud, gliding effortlessly onto the lips to deliver a velvety matte finish that stays comfortable throughout the day. Enriched with Cica Extracts and Squalane, the lipstick keeps lips hydrated, soft, and free from dryness or flaking. Offering intense pigmentation, it also creates a soft-focus blurring effect for a flawless look.The product is priced at Rs. 799 and is available at all Nykaa stores and online starting December 12, 2024.

Infused with Hyaluronic Acid, it delivers long-lasting moisture and feels refreshing on the skin. The primer also contains peptides that enhance skin texture, ensuring a smooth and even finish. It creates an ideal base for makeup application while offering an airbrushed effect that helps makeup last longer. T

“Expanding the Superlight Range is a testament to our commitment to delivering innovative, high-performing beauty solutions that combine comfort with exceptional performance. The Superlight Lip Cloud introduces a soft matte mousse lipstick ensuring all-day hydration and a flawless, blurred matte finish. Whereas, the Superlight Primer elevates the makeup experience by offering deep hydration. Together, these products bring lightweight formulations and premium features at an accessible price point, empowering beauty lovers to look and feel their best,”

Don’t miss out on these new launches—step up your beauty game with the Superlight range, where lightweight formulas meet high-impact results.

Cellecor, a renowned name in consumer electronics, has launched a groundbreaking series of laptops that combine advanced technology, sleek aesthetics, and affordability.

For users seeking cost-effective options without sacrificing performance, the Sleek i3 Pro offers a similar display, along with an Intel Core i3 10th Gen processor, 8GB RAM, and 512GB SSD. The N95 model is compact and lightweight, ideal for students and users on the go, featuring a 14.1-inch Full HD display, Intel Alder Lake N95 12th Gen processor, 8GB RAM, and 256GB SSD.

These laptops emphasize portability with weights ranging from 1.31 kg to 1.60 kg and are powered by durable Li-Polymer batteries, offering extended usage on a single charge.

, “At Cellecor, our mission is to democratize access to advanced technology by offering high-quality products at affordable prices. This new laptop series reflects our commitment to empowering users with smart features, whether they are professionals seeking productivity, students needing reliability, or everyday users looking for value. We are excited to bring this innovation to the market and continue to redefine the standards for affordability and performance in consumer electronics.”

By offering advanced features at competitive price points, Cellecor is setting a new standard in the consumer electronics market and redefining value for its customers.

CURRYiT, one of the beloved names in the food startup ecosystem, has launched India’s first tomato puree free from preservatives and chemicals. Made from 100 percent farm-fresh tomatoes, it offers convenience without compromising on health or flavor.

With each teaspoon containing the essence of one whole tomato, the puree guarantees a rich and authentic taste in every dish.

These substances, while extending shelf life, dilute the flavor and can pose health risks. CURRYiT addresses these issues head-on by offering a product that’s unadulterated and wholesome.

This innovative process preserves freshness naturally, eliminating the need for artificial preservatives, sugar, or vinegar.

“Our tomato puree is for anyone who values clean food products and wants to give only quality to their family. We’re offering something that’s pure, real, and free from all the bad stuff that typically gets added to packaged foods. We wanted to offer something people could trust to use in their kitchens,”

The brand’s focus on transparency and quality resonates with modern consumers who are mindful of what they serve at the table.

As it champions natural ingredients and clean processes, the brand invites consumers to switch to a product that delivers not only on taste but also on health and trust. With CURRYiT, cooking becomes easier, healthier, and more delicious.

Avery Dennison South Asia, one of the global leaders in materials science and packaging solutions, has announced the launch of its Premium Labels range, which features a portfolio of textured substrates specifically designed to enhance consumer experiences through unique surface textures and patterns. These labels are designed to not only enhance the visual appeal on store shelves but also elevate the overall consumer experience, offering a premium look and feel that appeals to the growing middle-class consumer base, especially Gen Z and millennials, who seek personalized and aspirational products.

his commitment to sustainability aligns with Avery Dennison’s broader corporate philosophy, ensuring that their solutions are not only aesthetically pleasing but also environmentally responsible.

, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’ we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. The launch of our Premium Labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the world of labeling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”

Avery Dennison’s India team remains committed to fostering sustainability and innovation. Through its ongoing efforts to reduce environmental impact and promote circular economies, Avery Dennison is reshaping industries and leading the charge toward a better future.

Dr. Su, a National Award-winning dermatologist, has introduced a revolutionary skincare product, Dr. Su XO Plump Party, an exosome serum designed to transform the beauty game.

A serum so advanced, that it tackles your skin concerns with science-backed precision while leaving your skin feeling like a million bucks.

The addition of hyaluronic acid ensures deep hydration, while the copper peptide complex enhances skin texture and radiance, making it a comprehensive solution for plumper, firmer skin.

Lightweight, quick-absorbing, and free from fragrance, the serum is non-comedogenic and suitable for all skin types, making it an effortless addition to daily skincare routines.

“It’s not just a serum—it’s a celebration of youthful, glowing skin!” says Dr. Su. Users can apply it on clean, damp skin once or twice daily for optimal results.

For those seeking to enhance their skincare regimen, Dr. Su XO Plump Party promises to be the ultimate glow-up solution.

This January, The Body Shop is giving beauty enthusiasts a reason to celebrate with its much-anticipated Knockout Sale.

Whether you're looking to update your skincare routine or find the perfect gift for a loved one, the sale offers something for everyone.

For those looking to achieve glowing skin, the Vitamin C Liquid and Overnight Peel are perfect additions, while the Tea Tree collection remains a fan favorite for maintaining blemish-free skin.

In addition to skincare and body care, the sale also includes exciting deals on makeup products, including the hydrating Fresh Nude Foundation, versatile Freestyle Multi-Tasking Colour Flow, and the vibrant Peptalk Lipstick Collection.

These sets combine high-quality products with The Body Shop’s ethical values, ensuring that gifting is both meaningful and stress-free.

With options for every budget, The Body Shop's Knockout Sale is an unmissable opportunity for beauty lovers to indulge in premium products while supporting a brand that champions sustainability and ethical beauty.

"This is a standalone team, with a standalone app - and no Zomato restaurant data has been used. We will not even use the Zomato app to market Bistro," Dhindsa stated.

His remarks come amid concerns raised by the National Restaurants Association of India (NRAI), which has expressed apprehension about standalone apps like Bistro and Swiggy’s Snacc.

"This is going to be a significant additional cost to us, but ethics and sticking to our word mean more than anything else to us at Zomato, and we are not going to give it up to save some marketing cost," he said.

Bistro’s innovation aims to benefit the broader food and restaurant ecosystem. "All the companies innovating with us on Bistro also work with a number of restaurants, and our success at Bistro has the potential to add value for the entire food and restaurant ecosystem," he noted.

The launch of Bistro marks Zomato's entry into the increasingly competitive ultra-fast food delivery market, where similar offerings by Blinkit and Swiggy have also gained traction.

Pepperfry, one of India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary since its inception in 2012.

“With Pepperfry completing 13 remarkable years, we are proud to celebrate our journey as India’s one-stop Home destination for all things home. Over 65 percent of our transactions are driven by the home category, reflecting the trust our customers place in us. This year, with our 13th anniversary, We aim to further establish Pepperfry as India’s No. 1 destination for home and furniture. As a part of our ongoing commitment to enhancing customer convenience, we have also introduced COD (Cash on Delivery) for home décor products, ensuring seamless access to high-quality, stylish offerings. Our focus has always been on enabling customers to create homes that are an extension of their dreams.”

Concurrently, the "Superr 13" campaign rewards 13 lucky customers every hour with unconditional coupons. Both campaigns will run until January 20, 2025.

“Turning 13 is a special milestone for us at Pepperfry.  The ‘Birthday Return Gifts’ and ‘Lucky 13 Winners every hour’ both campaigns are at the heart of this milestone. Running until January 20, both these campaigns are our way of spreading joy and showing gratitude to the community that has made us India’s go-to destination for All things home. This anniversary isn’t just about looking back; it’s about reinforcing Pepperfry as India’s favorite décor destination for home and living, and celebrating the joy of creating homes together.”

With these initiatives, Pepperfry continues to solidify its position as a trusted name in home décor, emphasizing customer satisfaction and innovation.

Aadit Palicha, CEO, Zepto, stated, "In December, I posted that we launched a new app for Zepto Café (food delivered in 10 minutes), which was doing 30K orders/day. Just 4 weeks later, we have crossed 50K orders/day - that's 60 per cent month-on-month growth. It feels like Zepto is just getting started."

The rapid growth of Zepto Café underscores its success in the competitive quick food delivery segment.

Zepto Café’s milestone highlights the increasing consumer demand for ultra-fast food delivery, positioning the platform as a strong player in the evolving quick commerce market.

German footwear brand Birkenstock, known for its iconic cork and latex-molded footbeds, saw its sales growth in India slow to 46 percent in the fiscal year 2023-24, down from the over 110 percent annual growth it recorded in the two previous years. The company's India revenue reached US $20 million, driven by the rising popularity of casual and comfort-driven footwear.

Birkenstock made its entry into the Indian market through e-commerce in 2019, followed by its first physical store at Delhi Airport in 2020. Since then, it has expanded to over 40 retail outlets across the country and recorded exponential growth for four consecutive years. However, the brand’s rapid sales momentum has tempered as demand for lifestyle and discretionary products has softened over the past six to eight quarters, post-pandemic.

The shift towards casual footwear is part of a broader trend of “casualisation” in the workplace. Experts note that evolving office norms now favor comfort over formal attire, encouraging consumers to prioritize functionality in their footwear choices. Birkenstock benefited from this trend during the COVID-19 pandemic, when more people turned to comfortable, practical shoes for everyday wear.

The company’s public listing in October 2023 further highlighted its global success. Birkenstock raised over $1.48 billion during its initial public offering (IPO), pushing its valuation to approximately $8.64 billion. A third of the funds raised were used to reduce the brand’s debt, while the remaining proceeds went to L Catterton, its largest shareholder, which is backed by the French luxury conglomerate LVMH.

Despite the recent slowdown in growth, Birkenstock continues to outperform many established sports and footwear brands in India, thanks to its focus on comfort and timeless design.

The StepUp Ventures, India’s first Bharat-focused incubator, has joined forces with Mount Judi Ventures to unveil a groundbreaking accelerator program. Additionally, startups will have the chance to secure funding in subsequent rounds through the Mount Judi India Growth Fund, extending up to Series A.

Each participating startup will benefit from a structured journey that includes intensive guidance, market access, and funding opportunities at key stages of their growth.

, “With this partnership, we aim to amplify the impact of startups across India, particularly those focused on Bharat, Tier II and III. The accelerator program will act as a launchpad, empowering entrepreneurs with the resources and connections they need to scale effectively and sustainably. Mount Judi Ventures brings robust financial backing, while StepUp Ventures delivers the mentorship and operational expertise required to build high-impact startups.”

Participants will also receive comprehensive support in the form of sector-specific coaching, mentoring, and access to world-class prototyping and research facilities through partner universities.

“We're dedicated to investing in new-age businesses and startups with a focus on long-term sustainability and aligning the interests of both investors and promoters. Our goal is to ensure fairness and create win-win partnerships. With this collaboration with The StepUp Ventures, we're excited to support startups with investments that fuel their growth and expansion. As investment partners, we actively help grow your business, improve governance, and provide added value through our networks."

This program presents a unique opportunity for startups to elevate their growth journey and achieve scalable success.

Tecsox, a pioneer in audio innovation, has introduced its latest offering: state-of-the-art Type-C wired earphones designed to cater to the diverse needs of both the elderly and younger consumers.

With Type-C ports poised to become the universal standard across smartphones, Tecsox’s product is a timely addition to the market. Engineered for durability and comfort, the earphones feature Kevlar-reinforced cables, ergonomic design, and a snug fit for extra security.

The earphones also offer passive noise cancellation for an immersive experience, well-balanced treble and bass for superior audio quality, and water resistance for reliable use in any environment. To celebrate the launch, the first 100 buyers on the Tecsox website (TecSox.com) will receive a complimentary leather carry case.

The product’s reliability and uninterrupted performance make it an ideal choice for users seeking convenience without compromising on quality.

, “At Tecsox, we understand that audio experiences should be accessible to everyone—regardless of segment of customers. This launch reflects our commitment to delivering cutting-edge technology that resonates with diverse audiences. While these earphones meet the needs of older users with their simplicity and ergonomic design, they also address the pain points of younger users who are tired of the constant hassle of charging wireless devices. We’re proud to offer a product that combines style, utility, and value, empowering users across generations to enjoy their favorite music or calls effortlessly.”

The Tecsox Type-C earphones are now available and are set to redefine industry standards by seamlessly blending functionality, style, and affordability.

Soulflower, India's pioneering farm-to-face beauty brand, has introduced the Rosemary Redensyl Hair Growth Serum (Tetragain), a revolutionary product aimed at addressing hair loss, promoting regrowth, and combating premature greying. Additionally, the study showed a significant reduction in grey hair severity.

The study highlighted the serum's ability to enhance hair density, and scalp health, and reduce grey hair severity.

“As a woman, I’ve often observed that the beauty industry prioritizes men when addressing hair concerns. Women face unique challenges such as hormonal changes, stress, and environmental factors that require tailored solutions. This led us to create Tetragain, an in-house formula designed specifically for women. The clinical study demonstrated its efficacy in reducing hair fall, boosting growth, and addressing premature greying by stimulating melanin production and reducing oxidative stress,”

Tetragain is safe for daily use and aligns with Soulflower’s ethos of clean, conscious beauty, being free from harmful chemicals.

“When developing the Soulflower Rosemary Redensyl Hair Growth Serum, my goal was to create something that wasn’t just effective for men but also specifically addressed the needs of women. With this serum, I wanted to give women a clinically proven solution that is safe, easy to use, and tailored to their needs. Because every woman deserves to feel confident in her hair, whether it’s dealing with postpartum hair loss, early greying, or simply wanting stronger, healthier strands. At Soulflower, we believe in creating products like Tetragain that are inclusive, effective, and empowering for everyone,”

Kiko Milano, known for its innovative beauty solutions, has launched two new products to revolutionize brow grooming.

Enriched with fibers and hydrating panthenol, it not only enhances brow fullness but also nourishes brow hairs for a healthier appearance. Its unique mini brush ensures precise application and even color distribution, making it ideal for achieving polished, natural brows.

With a chisel tip designed for creating soft strokes or intense lines, the retractable pencil allows for precise application. The attached brush helps in shaping brows to perfection, delivering a flawless finish every time.

Whether aiming for subtle definition or dramatic impact, Kiko Milano’s new eyebrow essentials cater to every brow style, ensuring a sophisticated addition to any beauty routine.

Add the Eyebrow Colored Fibers Mascara and Eyebrow Sculpt Automatic Pencil to your beauty routine and elevate your brows to perfection—effortlessly, every day.

Fixderma, a brand known for its advanced skincare solutions, has announced the launch of two exciting new additions to its Lip Balms category—Fixderma Brightening Lip Balm SPF 50+ and Fixderma Tinted Lip Balm SPF 50+.

To cater to this trend, Fixderma proudly announces the expansion of its Lip Balms category with two exciting new launches.

The SPF 50 protection shields the lips from harmful UVA and UVB rays.

The product is lightweight and absorbs quickly, making it suitable for both men and women.

The products come in delicious Strawberry and Coconut flavors, adding a fun twist to your lip care routine while addressing common concerns like pigmentation and dryness.

Korean skincare and makeup brand TIRTIR has ventured into India’s offline retail market through a collaboration with Reliance Retail’s omnichannel beauty platform, Tira.

The brand gained widespread attention in BeautyTok, TikTok’s niche space dedicated to makeup reviews, tutorials, and hacks.

Its initial product lineup included the cushion foundation, milk skin toner, ceramic milk ampoule, and makeup fixing spray, which quickly garnered attention from Indian consumers.

In April of the same year, the company unveiled its flagship Tira store at Jio World Drive in the Bandra Kurla Complex, Mumbai. Today, Tira has expanded its presence to over 13 stores nationwide.

The growing popularity of Korean beauty products in India has been driven by their innovative formulations and emphasis on personalized skincare solutions.

This collaboration also highlights the broader trend of global beauty brands recognizing India as a key market for growth. As Indian consumers continue to embrace innovative beauty solutions, TIRTIR’s entry into the offline retail space signals the brand’s commitment to meeting these evolving demands and solidifying its presence in one of the world’s fastest-growing beauty markets.

The appliances and consumer electronics (ACE) industry has called on the government to introduce a second phase of the production-linked incentive (PLI) scheme for critical components like compressors and motors while advocating for tax and tariff rationalisation on imports.

“We, over a period of time, need to reduce the taxes. We need to reduce our tariffs so that really, our manufacturers can become competitive. We have a large base, and really we should be manufacturing for the world,” said Sunil Vachani, President, CEAMA.

Speaking at the 45th annual CEAMA function, Vachani also proposed the development of large centers of excellence along coastal areas, offering "plug and play facilities" for MSMEs and attractive land rates for larger corporations.

This initiative, Vachani noted, would bolster export competitiveness. He further recommended extending the timeline for implementing the Quality Control Order (QCO) and BIS standards, citing ease of doing business as a key benefit..

“We must give some time to our manufacturers who adopt the QCO standards and BIS. Almost 66 companies have applied for this almost 7,000 crore of investment has already been done. The value addition in this sector, which used to get around 18 to 20 percent, has gone up to almost 60 percent as of last year, and we are very confident to see go up to almost 75 percent,” added Vachani.

Vachani urged the government to launch another round of the PLI scheme, focusing on high-value components like compressors and motors. “The industry is requesting that we need to come out with one more round of PLI, especially focused on high-value components like compressors and motors, where the investment-through-incentive ratio is much higher than what we introduced,” he said.

He assured that implementing a second PLI phase would increase value addition to nearly 95 per cent within two years. “The ACE industry will not rest until India becomes the next hub of manufacturing for the world,” he added.

State Minister of Electronics & IT, Jitin Prasada, who attended the event, promised to examine the demands and engage with the relevant ministries.

Highlighting India’s growing prominence, Prasada referenced a JP Morgan report predicting that every fourth Apple iPhone globally will be manufactured in India by 2025. He also noted that India is set to enter the $100 billion consumer electronics market by 2025, becoming the world’s third-largest market after the US and China.

“This achievement, combined with the progress in other areas, has created a fast-rising new middle class, fuelling aspirations, and thus demands of consumer electronics at a massive scale,” Prasada said, attributing this growth to the country’s expanding economy and the Modi government’s policies.

Bubble Me, India’s first experience-based bath care brand is taking a significant step in its expansion journey by venturing into the offline retail space. Known for its luxurious range of 100 percent vegan and cruelty-free personal care products, the brand has established a robust pan-India online presence and now aims to bring its unique offerings to physical stores. As part of its offline expansion, Bubble Me’s products will be available at select retail outlets, starting with the Bombay Gourmet Market Stores in regions like Goa and Bengaluru. The brand continues to be present on major online platforms like Amazon and Flipkart, but this move marks a significant milestone in its growth strategy, allowing customers to explore the products firsthand.

Akshina Jindal, Founder, Bubble Me said, “Bubble Me has always catered to individual preferences while allowing all to create unforgettable moments amidst the hustles of life. Our unique, fragrance-focused products, comprising bath and body care products such as shower gels, body lotions, body mists, hand washes, bath salts candles etc, are crafted after thorough R&D, using aromatherapy. And that is the uniqueness of Bubble Me. We are happy that users can now touch and feel our products before buying them. While we have ventured into offline retail in Goa and Bengaluru for now, we are slated to soon expand pan India.”

This offline retail expansion comes shortly after Bubble Me entered the men’s wellness segment with the launch of its new Majestic Ride body mist. Featuring a blend of fragrant notes such as myrrh, white musk, and cedar, the mist is inspired by countryside riders who love traveling long distances. With its earthy essence, Majestic Ride transports users to serene open fields, offering a refreshing and soothing aromatic experience. Enriched with Vitamin E acetate and aloe vera, the mist also provides a cooling effect, while being 100 percent vegan, free of sulfates, and FDA-approved.

Bubble Me’s fragrance-centric approach makes it stand out in the personal care industry, offering products that are more than just part of a routine, but instead elevate bathing into a feel-good ritual that promotes emotional and mental well-being. The brand fills a gap in the market by creating bath care products that cater to both physical relaxation and sensory rejuvenation. The bath salts, which contain ingredients like lavender oil, pink salt, rose petals, peppermint oil, and Epsom crystals, help soothe muscles, ease aches, and promote better sleep. Likewise, the shower gels, featuring aromas like Gendha phool, Crimson, and Chamoli, bring a uniquely Indian touch to one’s bathing experience.

With this move, Bubble Me is set to enhance its presence and continue its commitment to providing high-quality, thoughtfully crafted products that bring relaxation and well-being to customers. As the brand prepares for further expansion across India, it continues to innovate and expand its reach, offering more people the chance to indulge in a sensory-rich bath experience.

moha, a brand known for its commitment to natural beauty and wellness, has launched its latest product: the Kesar Chandan Soap. Crafted with the finest natural ingredients, this soap is a luxurious blend infused with the golden essence of saffron and the calming fragrance of sandalwood, offering a sensory experience like no other. Designed to harness the transformative power of nature, the Kesar Chandan Soap gently cleanses the skin, removing impurities while retaining its natural moisture, leaving the skin feeling incredibly soft, supple, and refreshed.

What makes moha's Kesar Chandan Soap truly special is its careful formulation, grounded in Ayurvedic traditions. The soap is a testament to the wisdom of Ayurveda, which has long relied on the healing properties of saffron and sandalwood. Saffron, often referred to as the "Queen of Spices," is known for its ability to brighten and illuminate the complexion. Sandalwood, a sacred ingredient revered for its soothing qualities, calms the mind and the senses, promoting an overall feeling of tranquility. Together, these two powerful ingredients work in harmony to reveal a radiant, youthful glow, leaving the skin not only looking vibrant but feeling deeply nourished.

To use, simply wet your skin with lukewarm water, gently massage the soap onto your face and body to create a rich, foamy lather, then rinse thoroughly with water and pat your skin dry with a soft towel. The Kesar Chandan Soap can easily be incorporated into your daily skincare routine, whether used in the morning to cleanse and refresh the skin or in the evening to remove impurities and prepare the skin for nighttime hydration.

The benefits of using moha’s Kesar Chandan Soap go beyond basic cleansing. It helps promote radiant and glowing skin, soothing and calming irritated or sensitive skin, and deeply cleansing pores for a clearer complexion. The soap also provides nourishment and hydration, leaving the skin soft and moisturized, while improving skin texture and tone over time. With a Grade-1 soap rating and TFM (Total Fatty Matter) of 76 percent, this moisturizing bathing bar is perfect for the entire family, addressing skin dryness and ideal for use across all seasons. Whether it’s the scorching heat of summer or the dry cold of winter, the Kesar Chandan Soap keeps your skin feeling moisturized, balanced, and healthy.

moha’s new Kesar Chandan Soap is more than just a soap; it's a skincare essential that delivers a luxurious, spa-like experience with every use. Combining nature's finest ingredients and Ayurvedic wisdom, it promises to elevate your skincare routine, helping you achieve beautifully radiant, nourished skin every day.

anthi has introduced its Anti-Thinning Hair Oil, a lightweight and non-greasy solution specifically formulated for individuals with thinning hair. Infused with a potent blend of 25 plant extracts, pure essential oils, and naturally derived ingredients, the oil works effectively to reduce the signs of hair thinning. The herbal blend is free from mineral oil and utilizes the power of plant actives to help users achieve thicker, denser, and fuller hair. Regular use of this hair oil stimulates hair growth, supports hair thickening, increases hair density, and helps to reduce hair loss.

The carefully crafted formula includes a variety of plant-derived extracts and essential oils such as Rosemary, Bhringaraj, Onion, Jatamansi, Brahmi, Argan, Amla, Manjistha, Coconut, Lavender, Cedarwood, Jojoba, Sweet Almond, Sunflower, Green Tea Seed Oil, Camellia, Roselle, Safflower, Wheat Germ, Rice Bran, Groundnut, Sesame, Peppermint, Tulsi, and Tea Tree Oil, all contributing to its effectiveness.

anthi is also conscious of its environmental impact and, unlike many other brands, uses a glass bottle with a pump dispenser for its hair oil to minimize plastic usage. Additionally, each bottle comes with a complimentary 100 percent neem wood comb, further promoting an eco-friendly approach by discouraging the use of plastic combs.

The hair oil is suitable for everyday use and for all hair types. It is free from harmful chemicals such as SLS/SLES, Parabens, Phthalates, Silicones, synthetic fragrances, and added colors. Ensuring a cruelty-free experience, anthi: does not test its products on animals.  

With a price point of Rs. 649 for a 50ml bottle, anthi’s Anti-Thinning Hair Oil offers a natural, effective, and eco-friendly solution for individuals looking to revitalize their hair care routine. By combining potent plant ingredients, a commitment to sustainability, and cruelty-free practices, anthi: is offering a standout product for those seeking to address thinning hair with an environmentally conscious mindset.

Beyond Snack, India’s leading banana chips brand, has raised $8.3 million in a Series A funding round led by 12 Flags Group, a consumer business-focused fund established by Rakesh Kapoor, former global CEO of Reckitt Benckiser. Existing investor NAB Ventures also participated, increasing its stake in the company, alongside Japanese VC firm Enrission India Capital and other existing investors such as Faad Network. The fresh funds will help Beyond Snack expand into new markets, foster product innovation, and strengthen its supply chain infrastructure.

“Banana chips have often been underrated due to lack of innovation and right technology, but in reality , they are one of the most delightful snacks out there. Hence we decided to drive that innovation and bring the latest technology in banana chips. Our banana chips redefine the snacking experience—delicately thin, irresistibly crispy, and bursting with bold, mouthwatering flavors. They’re more than just a snack; they’re a treat for the senses. This new investment empowers us to bring the unique taste of Beyond Snack banana chips to even more snack enthusiasts across the country, elevating their snacking moments to a whole new level,” shared Manas Madhu, Founder, Beyond Snack. 

Having previously raised $4 million from NAB Ventures, 100X VC, Faad Network, and notable angel investors, Beyond Snack is now a leading banana chips brand across prominent e-commerce and quick commerce platforms, with a retail presence in 20,000 outlets.

"I have never really liked traditional banana chips. They are normally thick, and oily and get stuck in the teeth. But then I tried Beyond Snack, and I was gobsmacked by how delicious, crispy, and uniquely flavored they were. They have captured my taste buds, and as it turns out, also the taste buds of millions across India. We are incredibly excited about the opportunity to partner with the Beyond Snack team. Our investment in Beyond Snack is not just about value creation and growth. It’s also about celebrating and promoting one of India's homegrown brands. We look forward to seeing how this collaboration will drive innovation, and sustainability, and bring joy to snack lovers everywhere,” stated Rakesh Kapoor, Founder, 12 Flags Group. 

Ashish Choudhury, CIO - NABVENTURES LTD commented, “We’re excited to deepen our partnership with Beyond Snack. This Follow-on investment underscores NABVENTURES' confidence in Beyond Snack's exceptional performance and its innovative approach to the industry. Beyond Snack is currently deepening backend integration and streamlining its supply chain, further enhancing its efficiency and sustainability within the Agri value chain. This strategic move aligns perfectly with NABVENTURES' vision of driving innovation and fostering a robust and sustainable Agri & Food system.”

“We’re thrilled to support Beyond Snack on their journey and look forward to seeing their crispy creations win over taste buds everywhere,” said Yusuke Kakimoto, CEO, Enrission India Capital. 

Founded by Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman, Beyond Snack has been committed to revolutionizing the banana chip market by maintaining the highest hygiene standards through advanced food processing technology. The company uses superior raw materials, producing its chips from the finest quality bananas and ensuring they are free from artificial colors and synthetic flavors. The brand’s product range includes flavors such as Peri Peri, Salt and Black Pepper, Sour Cream & Onion, and Parsley, in addition to its classic salted variety. Recently, Beyond Snack also launched a Kerala banana chip variant cooked in coconut oil.

Beyond Snack’s success is not limited to the domestic market. The brand has rapidly expanded its presence to 12 countries and is exploring new international markets, where demand for its products continues to grow. The company aims to tap further into global markets to drive international expansion.

Tramontina, the globally renowned brand known for its Brazilian craftsmanship and innovative kitchen tools, has launched its latest Polywood knife collection, aimed at revolutionizing culinary experiences. With a focus on precision, hygiene, and durability, the Polywood range is designed to cater to diverse kitchen needs.

The collection features knives crafted with premium stainless steel and Polywood handles that combine functionality with elegance. These handles are made by pressing multiple layers of wood, retaining their natural beauty, and undergoing specialized treatment to ensure cleanliness. Uniquely, the Polywood range is one of the few wooden knife collections that are both dishwasher-safe and resistant to high temperatures.

Highlighting the versatility of the collection, the Polywood Chef Knife 6” emerges as an essential tool for tasks like chopping, dicing, and mincing vegetables, herbs, and meats. Priced at Rs. 1,195/-, it boasts an ergonomic mahogany-toned handle for extended comfort and a polished finish for a sophisticated touch.

For smaller kitchen tasks such as slicing fruits, trimming vegetables, or cutting sandwiches, the Polywood Utility Knife 6” is a compact yet effective option. Its polished wooden handle combines functionality with timeless aesthetics, priced at Rs. 995/-.

The Polywood Bread Knife is tailored for bakers, featuring a serrated edge that seamlessly slices through crusty bread, cakes, and pastries while preserving their delicate textures. This essential addition to any kitchen is available for Rs. 895/-.

For heavier-duty tasks, the Ultracorte Cleaver Knife, priced at Rs. 1,295/-, offers a robust stainless steel blade. Ideal for chopping dense cuts of meat or large vegetables, its durability and efficiency make it an indispensable tool for home cooks and professional chefs alike.

Tramontina’s Polywood range redefines kitchen tools by combining durability, innovation, and elegance. Whether for a professional or a home cook, these knives promise to enhance every culinary journey, transforming meal preparation into an art of precision and finesse.

Miniklub, one of India’s top babywear brands, has opened a new store in Rajkot, Gujarat, marking an exciting expansion for the brand. This launch follows successful openings in Pune, Ajmer, Bhopal, and Mathura, further establishing Miniklub as a one-stop destination for parents. The Rajkot store offers a wide variety of products, including newborn essentials, babywear, kids’ fashion, footwear, toys, travel gear, and baby care products, catering to children aged 0 to 8 years.

Anjana Pasi, Director, Miniklub expressed, “We are thrilled to bring Miniklub's exceptional offerings to Rajkot. Our commitment has always been to provide a wide range of safe and comfortable apparel and non-apparel items for newborns to 8-year-olds. We look forward to becoming a trusted destination for families in Rajkot and the surrounding areas.”

Launched in 2013 by First Steps Babywear, Miniklub has rapidly grown into a prominent omni-channel brand. With over 450 multi-brand outlets, including exclusive brand stores, and a strong presence on leading e-retail platforms like Amazon, Myntra, Flipkart, and Ajio, Miniklub continues to expand its reach. The brand operates 58 exclusive stores across 26 cities and delivers nationwide through its own e-commerce platform.

Miniklub is known for its focus on comfort and safety in its product designs, ensuring that each item meets the highest standards for babies. The brand also prides itself on its sustainable manufacturing practices, offering quality products that are both eco-friendly and reliable.

Miniklub’s continued expansion reflects its growing popularity among Indian parents who seek trusted, stylish, and practical products for their children. The brand's ability to seamlessly blend tradition with modernity has made it a favorite among families, and its new Rajkot store is set to further solidify its position as a leading choice for parents in Gujarat.

As part of its growth strategy, Miniklub remains committed to providing easy access to its products nationwide, ensuring that customers from all regions, whether in metro cities or smaller towns, can find the best in baby care and fashion. With the opening of new stores and a strong online presence, Miniklub continues to be a name synonymous with quality, comfort, and sustainability for babies and young children.

RAS Luxury Skincare, the luxury skincare and personal care brand, has successfully raised $5 million in a Series A funding round, spearheaded by Unilever Ventures, the investment arm of Unilever. This round also saw participation from the Amazon Smbhav Venture Fund, bringing two new institutional investors into the company’s fold.

In addition to these new investors, RAS's existing backers, including Sixth Sense Ventures and high-profile angel investors such as Keki Mistry’s Family, have also contributed to the funding.

The brand intends to use the fresh capital to expand its retail presence, focusing on exclusive brand outlets (EBOs) and shop-in-shop retail spaces. Currently operating two EBOs, RAS plans to open 50 more EBOs across India over the next three years. The funding will also support investments in talent acquisition, product research and development, branding, marketing, and technology enhancements aimed at improving the customer experience.

“With this funding, we aim to accelerate our vision of becoming India’s top luxury skincare brand while making strides toward a global presence. We remain committed to building a sustainable, high-quality business rooted in strong fundamentals, profitability, and innovation,” said Shubhika Jain, Founder & CEO, RAS Luxury Skincare.

Founded by Sangeeta Jain and her daughters, Shubhika Jain and Suramya Jain, RAS is a luxury direct-to-consumer (D2C) skincare brand, known for its premium products enriched with active botanicals.

“We are delighted to support RAS on its journey to create a luxury skincare brand from India that seamlessly combines the richness of Indian heritage with the needs of the modern consumer for superior products. As a vertically integrated brand, RAS is uniquely positioned to deliver on its promise of sustainability, safety, and products that deliver. We believe that over the next 5-7 years, the premium beauty market in India will witness significant growth, and RAS, with its distinct value proposition, is well poised to capture this opportunity,” highlighted Pawan Chaturvedi, Partner & Head - Asia, Unilever Ventures.

Over the past year, RAS has reported impressive growth, with a 140 percent compound annual growth rate (CAGR), driven largely by its D2C channel, which accounts for more than 50 percent of its revenue. The brand also generates substantial sales from e-commerce and quick commerce platforms like Nykaa, Amazon, Flipkart, Tira, Blinkit, Zepto, and Myntra.

Looking ahead, RAS is eyeing significant offline retail expansion. The company expects offline channels to contribute 25 percent of its revenue within the next four years, in addition to experiencing strong growth within the HORECA (Hotel, Restaurant, and Catering) segment.

Brand Concepts Ltd., a renowned player in the retail industry, has announced the opening of its 45th BAGLINE store in the bustling neighborhood of Andheri, Mumbai. This milestone reinforces the company’s commitment to offering premium, stylish, and functional travel and lifestyle products to its growing customer base.

Strategically situated in Andheri West, a vibrant hub catering to residents, students, and young professionals, the new store promises a premium shopping experience. The BAGLINE outlet features an extensive collection of luggage, backpacks, handbags, and travel accessories from renowned global brands such as Tommy Hilfiger Travel Gear and United Colors of Benetton. The product range is designed to meet the evolving needs of modern travelers and fashion enthusiasts.

“We are thrilled to launch our 45th BAGLINE store in the heart of Mumbai. This store signifies our commitment to expanding our footprint and meeting the growing demand for innovative and reliable luggage and travel gear. Mumbai is a key market for us, and we are excited to offer our customers an elevated retail experience in Andheri with products that combine style and functionality,” shared Abhinav Kumar, Co-founder of Brand Concepts Ltd.

BAGLINE has established itself as a leading destination for premium fashion bags and luggage, known for its diverse selection and high-quality products. The launch of the Andheri store is a testament to Brand Concepts Ltd.’s dedication to providing customers with convenient access to premium travel and lifestyle solutions. The company also has plans to expand its footprint further by opening additional stores across India in the coming year.

Established in 2013 as a division of Brand Concepts Ltd., BAGLINE has emerged as a leading multi-brand omnichannel retail destination for travel gear and lifestyle accessories in India. BAGLINE’s product portfolio includes prestigious brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, Aeropostale, The Vertical, and Sugarush. Offering a wide range of luggage, business cases, backpacks, handbags, wallets, belts, and more, the brand caters to the needs of discerning, modern Indian consumers.

With 45 retail stores across 15+ cities and a thriving online platform, Bagline.com, BAGLINE is synonymous with quality, style, and innovation, consistently delivering products that blend timeless appeal with modern functionality.

As the winter chill sets in, KENT, a well-known name in home appliances, introduces the KENT Instant Drinking Water Heater, a groundbreaking innovation designed to enhance convenience and warmth in everyday life. This state-of-the-art appliance delivers hot water instantly at the touch of a button, making it perfect for preparing baby milk, tea, coffee, instant meals, or simply enjoying a comforting sip of warm water.

Equipped with six temperature modes (45°C, 55°C, 65°C, 75°C, 85°C, 100°C) and a 2.2-liter water tank capacity, the device offers adjustable water dispensing options of 150ml, 250ml, and 460ml, allowing users to tailor their hot water needs effortlessly.

The KENT Instant Drinking Water Heater is particularly beneficial for new parents, providing quick access to warm water for baby milk preparation, even during late-night hours. Its advanced safety features, such as an auto-safety lock to prevent accidental use by children and a convenient power switch for disabling the device when not in use, ensure peace of mind for families. Seniors can also benefit from its user-friendly design, accessing warm or hot water in their bedrooms without any hassle.

Mahesh Gupta, Chairman and Managing Director, KENT said, "With the rise of modern living, people are seeking convenience and efficiency in their daily routines. The Kent Instant Drinking Water Heater is designed to cater to this need, providing instant access to hot water for various purposes, from making tea and coffee to preparing baby milk. This innovative appliance is not just a convenience, but also a symbol of warmth and connection, enabling people to create meaningful moments with their loved ones over a cup of their favorite hot beverage." 

Priced at an affordable Rs.  4,999, the KENT Instant Drinking Water Heater delivers exceptional value, making it an appealing choice for households across India. Its combination of functionality, safety, and affordability positions it as a must-have appliance this winter.

The KENT Instant Drinking Water Heater is available for purchase through online platforms, offline retail stores, and the company’s official website. With its innovative features and customer-focused design, it is set to become a staple in Indian homes, redefining the way people experience comfort and convenience during winter.

OTEK, one of the leading startups in consumer electronics and computer accessories, has announced the launch of BM09, India’s first AI-integrated mouse. This groundbreaking device is designed to transform how users approach productivity and multitasking. The BM09 combines cutting-edge features, including voice typing, real-time translation, OCR scanning, and smart AI tools, making it a versatile addition to modern workspaces. The product will be available for purchase online on Amazon and OTEK’s official website with a 10 percent launch discount, as well as at offline IT retail stores.

The launch of the BM09 marks a significant milestone for OTEK as it bridges the gap between creativity and efficiency. With a vision to capture the rapidly growing electronics and computer accessories market in India, OTEK aims to cater to professionals, students, academics, creative individuals, content creators, and tech enthusiasts. By introducing innovative and user-centric products, the brand seeks to solidify its leadership position and establish a lasting legacy of technological excellence.

The BM09 is equipped with an AI Button for instant access to OTEK’s proprietary AI software, enabling users to tackle tasks like report drafting, SWOT analysis, legal documentation, and creative writing with ease. Additional features include an OCR Button for converting images to text, a Voice Button for seamless voice typing and commands, and a Translation Button that supports real-time voice-to-text translation in over 100 languages. The device’s advanced Bluetooth 5.0 and 2.4 GHz wireless connectivity allow it to connect with multiple devices simultaneously, ensuring smooth switching between laptops, tablets, and desktops.

Prashant Bora, MD & CEO of OTEK (A Bora Multicorp Venture shared, “User requirements and innovative technologies will be critical factors for the growth of India’s electronics & computer accessories market in the coming years. At OTEK, our vision is to supplement this shift with high-quality and affordable products that are reliable and easily manageable. With the launch of India's first AI-integrated Mouse, we are looking to transform how basic computer accessories are perceived in India while empowering users with our extensive support system, visibility, control, and confidence with innovative features. The BM09 has been designed with a comprehensive transformation of the computer accessories space in mind, and we stay confident at its potential and the next scope of growth.”

The BM09’s AI integration empowers users to perform complex tasks effortlessly, from creating presentations and spreadsheets to image generation, proofreading, and summarization. It also offers a lightweight design, weighing just 92 grams, adjustable DPI sensitivity (800, 1200, 1600, 2400, and 4000) for precise cursor control, a Type-C charging port, and compatibility with Windows 8/10/11 and macOS 10.15 and above. The device is available in two sleek color variants, Black and White.

With the BM09, OTEK reinforces its commitment to integrating artificial intelligence into everyday tools, making technology more accessible, user-friendly, and impactful. By introducing this innovative device, OTEK sets a new benchmark in the computer accessories market, shaping the future of productivity for modern users.

Asaya, a skincare brand dedicated to catering to melanated skin, has launched MelaMe, a pioneering technology aimed at solving hyperpigmentation in Indian skin tones. After two years of meticulous research and a significant investment of US$50,000 from its seed round funding, MelaMe is a revolutionary formula developed specifically for skin concerns prevalent in Indian consumers.

MelaMe has undergone extensive clinical trials, with product testing conducted on men and women aged 18-35, targeting issues like dull and dry skin, dark spots, and visible pores. The formulation’s clinical success underscores Asaya’s commitment to creating effective skincare solutions for melanated skin.

Engineered to address common skin concerns such as dark spots, pigment imbalance, and discoloration, MelaMe tackles these issues, which are often exacerbated by external factors like UV rays and pollution. Its active properties inhibit excessive melanin production while breaking down and dispersing existing melanin deposits, providing a comprehensive solution. Unlike traditional depigmenting agents formulated for lighter skin tones, MelaMe avoids skin irritation and does not compromise the skin’s barrier. The unique mechanism of Melanophagy, which disassembles excess melanin into amino acids to be reabsorbed, ensures faster and safer results.

“With the launch of MelaMe, we are not just introducing a product; we are bringing a solution crafted with the Indian consumer in mind. India’s first-of-its-kind formulation addresses a concern that most skincare brands have long overlooked. We are proud to engineer a revolutionary molecule that truly understands Indian skin types, offering our skin a melanin-first solution to depigmentation,” shared Eeti Sharma, Co-Founder of Asaya.  

In just one year, Asaya has invested heavily in research to develop skincare products specifically designed for melanin-rich skin, with MelaMe being a testament to their dedication to innovation in the skincare industry.