Frisco voters are considering a $160 million bond measure, Proposition B, to construct a Performing Arts Center. This initiative is part of a broader effort that includes Proposition A, which aims to utilize funds from the city's Economic Development Corporation via sales tax to cover bond costs. The proposed facility seeks to enhance Frisco's reputation beyond sports, establishing it as a hub for the arts.

Mayor Jeff Cheney emphasizes the potential transformative impact of the Performing Arts Center, drawing parallels with other cities where similar venues have become integral to the community's identity. The center is envisioned to host various groups daily, fostering a vibrant artistic environment. Prosper ISD has pledged $100 million towards the construction, reflecting the significant presence of its students within Frisco.

However, Councilman Brian Livingston has voiced concerns about the financial sustainability of the project. Livingston worries that potential operating losses could burden Frisco taxpayers, particularly if the center lacks a financially robust partner or operator. He stresses that regardless of the specific tax revenue source, the financial responsibility ultimately falls on the city's taxpayers.

The proposed Performing Arts Center includes a 2,800-seat theater and a 400-seat community hall. The location is planned for the northern part of Frisco, near Dallas Parkway and U.S. 380. Cheney believes the center will attract creative individuals and businesses, further stimulating the local creative economy, with the goal to open the center in 2029 if voters approve it.