Firstsource Solutions Limited has partnered with Sanas to integrate Sanas' Real-Time Accent Translation technology. This integration aligns with Firstsource's UnBPO™ philosophy and aims to enhance customer experience by eliminating accent and language barriers. The speech-to-speech solution seeks to improve clarity and reduce cognitive strain, enabling agents to connect with global customers more effectively.

Early adopters of AI tools in CX are reportedly 128% more likely to report high ROI. Firstsource intends to embed this technology into its operations to boost agent productivity, strengthen conversations, and deliver next-gen CX outcomes at scale. Ashish Chawla, President – CX and Consulting at Firstsource, stated that this partnership reflects their commitment to solutions that deliver maximum impact with minimal friction. He also noted the shift in the CX landscape towards outcome-driven impact, emphasizing that Sanas' AI-powered Real-Time Accent Translation enables more inclusive customer conversations, irrespective of the customer's background, without requiring hardware changes or system overhauls.

The technology is industry-agnostic and offers benefits for enhanced communication across various sectors. Implementations of the technology in other enterprises have shown significant performance results, including a 17% average increase in sales efficiency, a 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company, an 18% average reduction in Average Handle Time (AHT), zero instances of customers asking to speak with another agent, a 22% average boost in Customer Satisfaction (CSAT), and a 95% agent adoption rate.

Sharath Keshava Narayana, CEO and co-founder of Sanas, expressed excitement about the partnership, stating that it marks a major milestone in their mission to make communication more inclusive. He believes that the combination of Sanas' AI technology and Firstsource's customer-first approach will enable contact center agents to have clearer and more effective conversations, setting a new standard for agent and customer experiences.

Firstsource Solutions Limited is a global provider of transformational solutions and services across various industries, including Healthcare, Banking and Financial Services, Communications, Media and Technology, and Retail. They operate in multiple countries and focus on solving clients' challenges with domain-centered teams and cutting-edge technology. Sanas provides a Real-Time Speech Understanding Platform powered by patented AI technologies, aiming to make global communication more inclusive. Their offerings include Real-Time Accent Translation and Two-Way Noise Cancellation.