ELF Drops Roblox Game with Sailor Oliver Widger | Happi
ELF Cosmetics is catching the wave with celebrated social media sensation Oliver Widger.
The adventurous sailor has captivated audiences with his wild rides across the Pacific Ocean with grit, optimism and rule-bending with his cat Phoenix by his side. Now, disruptive beauty and skincare brand ELF Cosmetics has joined forces with the celebrated sailor to elevate stories of dream chasers and rule breakers.
In a partnership with Aloft, a nonprofit that supports the next generation of aviators, the brand delivered a care package symbolizing the brand’s commitment to showing up for its community. Plus, as a cruelty-free brand, ELF will also make a donation to an animal shelter of Widger’s choice—in honor of his co-captain, Phoenix.
“Receiving the ELF care package in the middle of the ocean was intense; it was cool,” said Widger. “It wasn’t just about snacks and supplies—it was a powerful reminder that people were watching, believing in me, and cheering me on. That kind of support—especially from a brand that celebrates bold moves—reminded me I wasn’t alone on this journey.”
Widger arrived in Waikiki, Hawaii on May 24. He joined the brand’s ELF you! Twitch livestream hours after arriving.
“If there’s one person who chased their dream from watching me chase my dream, that’s the coolest thing in the world,” Widger said.
ELF and Widger, in collaboration with eGEN, a gaming consultancy, are teaming up in the spirit of adventure to empower and inspire other dreamers through the launch of a Roblox Game Jam Sailing with Phoenix.
The Sailing with Phoenix Game Jam challenges Roblox developers to build original games inspired by purpose, passion, and adventure. Hosted by ELF and created in connection with Widger and eGen, the contest empowers a new wave of creators to turn bold ideas into action—with prizes awarded to the top three winners.
“At ELF, we’re not afraid to challenge the status quo and do the unexpected,” said Patrick O’Keefe, chief integrated marketing officer, ELF Beauty. “Like the rest of the world, we were fascinated by Oliver’s journey. He’s a bold disruptor with a kind heart, and our partnership is all about empowering fellow dream chasers. This isn’t just a game or a stunt—it’s a platform for young creators to be inspired, spark creativity, build confidence and push the boundaries of what’s possible.”
