The campaign did not simply stop at awareness; Durex followed up with a limited-edition Love Box, a curated kit which included mutual climax condoms, lubricants, and adult card games to promote a deeper connection between partners. This was followed by The Equal Dinner Party, a private event where selected couples experienced intimate, sensory activities to foster mutual satisfaction.

Speaking on the recognition, Chioma Sylva-Ifedigbo, Category Marketing Manager Reckitt, for Intimate Wellness and Self-Care in Sub-Saharan Africa, said:

“The Pleasure for Two campaign was our way of saying it’s time to level the playing field. Pleasure should not be rushed or one-sided. It should be intentional, shared, and leave no one behind. We’re honoured to see the message resonate so strongly and clinching three awards at the 2025 Pitchers Festival.”

With this campaign, Durex brought a sensitive topic to the forefront and demonstrated how brands can move from awareness to impact, using creativity to drive real cultural change.

See images from the campaign below:

[Sponsored]

Source: Legit.ng