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It’s been one year since the DunKings–Dunkin’s fictional boy band, fronted by actor Ben Affleck–debuted during Super Bowl 58. With their bright orange and pink tracksuits and hit song “Don’t Dunk Away at My Heart,” they stole the show of the biggest brand night of the year.

But times have changed, and the stakes are higher as more coffee brand bands edge in on the DunKings’ turf. For Super Bowl 59, Affleck assembles a new squad to take the DunKings into their second act. 

“DunKings 2: The Movie” plays out at an event called Java Jam: Battle of the Coffee Brand Bands. In addition to Affleck, the DunKings’ Bostonian crew now includes his brother Casey Affleck, former New England Patriots coach Bill Belichick, Belichick’s girlfriend Jordon Hudson, and actor Jeremy Strong, known for his starring role in HBO hit series Succession.

Strong, who appeared in Dunkin’s Super Bowl ad teaser during last week’s Grammy Awards, goes full method actor in the commercial, immersing himself in a barrel of coffee beans. 

Hilarity and music battles ensue, but in the end, it’s Bostonian camaraderie that comes out on top. 

Dunkin’s 60-second ad will run during the first commercial break of the game on Sunday (Feb. 9). 

A seven-minute version of the film will run online, and it includes another special performance by Strong as Paul Revere.

“DunKings 2: The Movie” was created by Artists Equity, the creative studio founded by Ben Affleck and his longtime friend and fellow actor, Matt Damon.

The original iteration of the DunKings in 2024 included Affleck, Damon, and former NFL quarterback and Super Bowl champion Tom Brady. Dunkin’ also teased the spot at the 2024 Grammys, with a spot in which Affleck dreams of a career as a pop star. 

During last year’s Big Game ad, Affleck attempted to prove his haters wrong by forming the boy band. The commercial proved popular with viewers, ranking second on the . 

Dunkin’ released the single from the ad, “Don’t Dunk Away at My Heart,” and the tracksuits and bucket hats worn by the DunKings sold out online. 

To tease this year’s commercial, Dunkin’ released a DunKings meal deal and teamed up with Juicy Couture for a limited-edition collection of tracksuits.