Coinbase’s new products fundamentally upgrade users’ interactions with crypto. The upgrades touch two of the most closely watched trends: social trading and transaction speed, both of which are brought under one coordinated vision.                                                                                            

Amid rising demand for seamless, social, and integrated crypto experiences, Coinbase’s Base project is drawing toward consumer-first on-chain usability.

At the center of the upgrade is Base App, the rebranded version of Coinbase Wallet, now launched as an “everything app.” It aims to streamline user activity across trading, payments, messaging, and social engagement.

“Coinbase Wallet has evolved. The Base App is your new on-chain home to post, earn, trade, chat, and connect,” wrote Brian Armstrong, Coinbase CEO.

Built on Coinbase’s Ethereum Layer-2 network Base, the new app reflects a shift toward a more immersive, on-chain-native ecosystem. The Base App functions as the primary user gateway to the Base ecosystem, now organized into three core components:

Waitlisted users have had access to the Base app since July 16, although in beta, with the app introducing a Farcaster-powered social feed where users can tokenize posts using Zora.

They can also receive tips or sales revenue and earn weekly engagement rewards. Users can watch friends’ trades in real time, swap tokens directly in the feed, and explore embedded mini-apps ranging from games to prediction markets.

The app also includes encrypted messaging via XMTP, AI-powered agents for on-chain interactions, and NFC-enabled one-tap USDC payments.

Users signing up receive a Base Account, a smart wallet that follows them across chains and apps. The platform also introduces Base Pay, Coinbase’s new checkout service, enabling instant USDC transactions. It launches with Shopify merchants with US cashback rewards to follow.

While rewards will initially be restricted in the EU and Canada, Coinbase says the rollout is designed to make using crypto as easy as opening an app.

Notwithstanding, not everyone was impressed with the new Base App, with one critic citing a “tone-deaf product.”

Supporting the app’s ambitions under the hood is a major performance upgrade, the launch of Flashblocks. It is a new feature that slashes Base’s effective block time from 2 seconds to just 200 milliseconds.

According to the team, this tenfold speed boost makes Base the fastest EVM-compatible chain in the ecosystem today.

Base is now 10x faster

Flashblocks are live on Base, speeding up effective block times from 2 seconds to 200 milliseconds and making it the fastest EVM chain today

From 'click' to 'confirmed' in the time it takes to think pic.twitter.com/o7t4m2X6K9

— Base Build (@buildonbase) July 16, 2025

Built in collaboration with Flashbots, Flashblocks stream sub-blocks every 200ms to nodes.

The launch is expected to improve UX across the Base ecosystem and deliver high-frequency use cases like real-time trading, social media engagement, and AI agent interactions within the Base App. Still, some say Base chain could do better scaling speed.

“Base going from 2s to 200ms is like going from walking to running…needs to sprint,” wrote Louder, a popular user on X.

Notwithstanding, with these coordinated rollouts, Coinbase is signaling its commitment to lead the on-chain future through infrastructure and user experience.

Amid hype around the next Base chapter, Coinbase stock, COIN, hit $400 for the first time, marking a new all-time high (ATH).

As of this writing, COIN was trading for $397.99 pre-market, down by 0.053%. Meanwhile, Base TVL (total value locked) has surged to an all-time high above $4 billion.

As of this writing, Base TVL was $4.021 billion, up by over 18% in July 2025.

Coinbase’s new products fundamentally upgrade users’ interactions with crypto. The upgrades touch two of the most closely watched trends: social trading and transaction speed, both of which are brought under one coordinated vision.                                                                                            

Amid rising demand for seamless, social, and integrated crypto experiences, Coinbase’s Base project is drawing toward consumer-first on-chain usability.

At the center of the upgrade is Base App, the rebranded version of Coinbase Wallet, now launched as an “everything app.” It aims to streamline user activity across trading, payments, messaging, and social engagement.

“Coinbase Wallet has evolved. The Base App is your new on-chain home to post, earn, trade, chat, and connect,” wrote Brian Armstrong, Coinbase CEO.

Built on Coinbase’s Ethereum Layer-2 network Base, the new app reflects a shift toward a more immersive, on-chain-native ecosystem. The Base App functions as the primary user gateway to the Base ecosystem, now organized into three core components:

Waitlisted users have had access to the Base app since July 16, although in beta, with the app introducing a Farcaster-powered social feed where users can tokenize posts using Zora.

They can also receive tips or sales revenue and earn weekly engagement rewards. Users can watch friends’ trades in real time, swap tokens directly in the feed, and explore embedded mini-apps ranging from games to prediction markets.

The app also includes encrypted messaging via XMTP, AI-powered agents for on-chain interactions, and NFC-enabled one-tap USDC payments.

Users signing up receive a Base Account, a smart wallet that follows them across chains and apps. The platform also introduces Base Pay, Coinbase’s new checkout service, enabling instant USDC transactions. It launches with Shopify merchants with US cashback rewards to follow.

While rewards will initially be restricted in the EU and Canada, Coinbase says the rollout is designed to make using crypto as easy as opening an app.

Notwithstanding, not everyone was impressed with the new Base App, with one critic citing a “tone-deaf product.”

Supporting the app’s ambitions under the hood is a major performance upgrade, the launch of Flashblocks. It is a new feature that slashes Base’s effective block time from 2 seconds to just 200 milliseconds.

According to the team, this tenfold speed boost makes Base the fastest EVM-compatible chain in the ecosystem today.

Base is now 10x faster

Flashblocks are live on Base, speeding up effective block times from 2 seconds to 200 milliseconds and making it the fastest EVM chain today

From 'click' to 'confirmed' in the time it takes to think pic.twitter.com/o7t4m2X6K9

— Base Build (@buildonbase) July 16, 2025

Built in collaboration with Flashbots, Flashblocks stream sub-blocks every 200ms to nodes.

The launch is expected to improve UX across the Base ecosystem and deliver high-frequency use cases like real-time trading, social media engagement, and AI agent interactions within the Base App. Still, some say Base chain could do better scaling speed.

“Base going from 2s to 200ms is like going from walking to running…needs to sprint,” wrote Louder, a popular user on X.

Notwithstanding, with these coordinated rollouts, Coinbase is signaling its commitment to lead the on-chain future through infrastructure and user experience.

Amid hype around the next Base chapter, Coinbase stock, COIN, hit $400 for the first time, marking a new all-time high (ATH).

As of this writing, COIN was trading for $397.99 pre-market, down by 0.053%. Meanwhile, Base TVL (total value locked) has surged to an all-time high above $4 billion.

As of this writing, Base TVL was $4.021 billion, up by over 18% in July 2025.