Chord Commerce has successfully raised $5.5 million in a funding round aimed at expanding its AI-powered data and marketing platform. The round was led by venture capital firm M13, with additional participation from Act One Ventures and GR0 Capital.

The platform developed by Chord is designed to provide AI-powered insights, attribution, and activation, which the company claims eliminates the need for additional tools or manual analysis. This technology is intended to assist commerce brands in making faster and more informed decisions, enabling them to execute real-time marketing strategies.

Chord asserts that its platform can reduce manual work, enhance targeting, and facilitate more informed marketing decisions without incurring the high costs associated with complex data infrastructure. According to the company, brands using Chord's platform have reported up to a 20% increase in marketing return on investment (ROI) and a doubling of campaign velocity.

The platform is said to significantly reduce the time-to-insight from weeks to minutes, allowing brands to act in real-time. Chord describes its platform as the only customer data platform (CDP) specifically built for commerce that transforms data into immediate marketing actions.

The platform is currently utilised by a range of brands, including Ruggable, Sonos, Sakara, Caraway, and Blue Bottle Coffee. Chord aims to make data-driven marketing more accessible, efficient, and impactful for modern brands.

Co-Founder and CEO of Chord, Bryan Mahoney, said: "Marketing teams don't just need data-they need answers." He further elaborated, "I founded Chord with a deep commitment to commerce, aiming to help brands unlock the full potential of their first-party data. Today, we've built a platform that delivers real-time insights and AI-powered marketing intelligence-without the complexity of traditional data tools. This investment allows us to continue making data-driven marketing more accessible, efficient, and impactful for modern brands."

Partner at M13, Brent Murri, said: "Chord isn't just another CDP-it's an AI-powered marketing co-pilot that gives marketers real-time intelligence and smart recommendations to carry out their campaigns, all made possible by their focus on building the most reliable data platform available.

"Bryan is one of the most well-regarded technologists in e-commerce, with over two decades of experience building new technologies for merchants. We're excited to support him and his team as they redefine what's possible for e-commerce marketers in the age of AI."