Bug & Peg LLC, a bold new lifestyle and wellness brand, has officially launched from Bellingham, Washington, with a groundbreaking mission to redefine health by directly confronting the pervasive issue of abuse in all its forms. Moving beyond conventional self-care paradigms, the company asserts that abuse—whether emotional, systemic, or physical—acts as a fundamental impediment to both individual and collective well-being.

Founded by Regina Reid, an esteemed educator, trainer, and advocate, Bug & Peg LLC seamlessly integrates education, empowerment, and healing into its core offerings. The brand introduces a thoughtfully curated collection of products, ranging from limited-edition apparel and hand-poured candles to essential body care items. Each product is meticulously designed not only to provide comfort but also to inspire introspection and foster meaningful conversations about recovery, equity, and resilience.

Regina Reid articulates the brand's philosophy, stating, “Wellness isn’t just about what we consume or how we relax—it’s about what we overcome.” She emphasizes that abuse fundamentally erodes the foundation of well-being, clarifying her motivation: “Bug & Peg was born from my desire to speak truth, offer beauty, and build community.”

Beyond its unique product line, Bug & Peg LLC is committed to broader community engagement through various initiatives. These include online educational events, comprehensive wellness literacy campaigns, and impactful speaking engagements that specifically address themes of healing and justice. The brand’s official website, www.bugandpeg.com, serves as a dual platform, functioning as an intuitive eCommerce store for its products and a rich digital resource hub where visitors are encouraged not only to shop but also to learn, reflect, and engage in proactive steps towards personal and communal betterment.

The distinctive name "Bug & Peg" holds deep personal significance, paying homage to the enduring legacy of Reid's parents. Their profound appreciation for nature, unwavering faith, and strong family values served as formative influences. "Bug" affectionately represents her father's affinity for the outdoors, while "Peg" symbolizes her mother's quiet strength, expressed through her devotion to her garden and her faith. Despite navigating their own personal challenges, their exemplary lives profoundly inspired Reid’s vision of a holistic wellness approach, firmly anchored in the principles of truth, courage, and community.