is booming, as famous faces from every corner of the entertainment sphere are cashing in with massive multimillion-dollar contracts and expanding their brands far beyond their initial platforms. Podcast stars like and the Kelce brothers are signing giant, headline-grabbing deals, with Alex even turning down a lucrative $8 million endorsement opportunity because it didn’t align with her brand. Meanwhile, behind-the-scenes moments are fueling the charm of hit shows like “New Heights,” where and ’s sibling banter and podcast name debates keep fans invested — especially as their growing audience now includes pop fans thanks to Travis’ high-profile relationship with .

The brothers’ success is echoed by other stars like  and even Meghan Markle, who are also shaping the future of streaming content with big shifts, new projects or surprising departures. Celebrities aren’t just staying behind the mic either — Travis, for example, is racking up TV roles, launching music festivals and investing in everything from beer to restaurants, turning his fame into a full-blown media empire.

This report was produced with the help of AI tools, which summarized previous stories reported and written by McClatchy journalists. It was edited by journalists from Us Weekly.