Available to shop online now, the Barbie x PWHL line is made up of nine pieces inspired by the messages of inspiration and empowerment dominating this moment as women’s hockey continues to grow. That’s why you’ll see the catch phrase “Our Game, Our Rules” featured throughout. The collection also blends comfortable, feminine and sporty style—think a pink and ivory varsity jacket, an oversized rugby sweater, a pastel purple and pink knit v-neck, a matching hoodie and jogger set, plus a toques and a baseball cap.

This isn’t the first time Barbie and the PWHL have teamed up. Mattel Canada—and, as an extension, the Barbie brand—has been an official sponsor of the women’s hockey league since February 2024, early into its inaugural season.

“I am so happy to see Barbie continuously involved in the PWHL—the line is a perfect way to celebrate what our game means,” Maltais said over email. “It means a lot to have a brand like Barbie excited to support our league the way it has so far.”