Tuesday, June 10, 2025

In a bold move to enhance its global hotel distribution network, , a leading B2B travel technology platform, has announced a strategic partnership with , Southeast Asia’s largest privately owned hotel management group. This partnership marks a significant step forward in both companies’ growth strategies, as it integrates Archipelago’s vast portfolio of hotels and resorts into PKFARE’s diverse distribution channels, connecting the properties to over 2,000 travel distribution partners worldwide.

Archipelago is known for its extensive network of over 350 properties across Southeast Asia, including brands like , , , and . With its expanding footprint into , and , Archipelago is now poised to reach even broader international markets through this partnership. By tapping into PKFARE’s powerful distribution network—which includes online travel agencies (OTAs), wholesalers, airlines, super-apps, and emerging travel platforms—Archipelago gains an opportunity to showcase its properties to the right audiences at the right time, ensuring maximum visibility and bookings.

Archipelago’s core mission is to offer an unparalleled hospitality experience across Southeast Asia, and with this partnership, the group is set to amplify its international expansion. PKFARE’s platform will enable Archipelago’s diverse portfolio to access real-time inventory management, streamline distribution, and facilitate seamless connectivity with global buyers. This means that Archipelago’s properties will become part of PKFARE’s extensive travel distribution ecosystem, which spans markets in Asia, Europe, the Middle East, and the Americas.

Through PKFARE’s robust global network, Archipelago’s hotels will be promoted to a wider audience across different markets, with targeted offerings that align with emerging travel trends. This collaboration comes at a time when the travel industry is undergoing a significant transformation due to evolving customer preferences, and this partnership will allow both companies to stay ahead of the curve by leveraging the power of travel technology, data, and efficient distribution strategies.

By tapping into PKFARE’s vast B2B travel marketplace, Archipelago can expand its presence in key global markets where it has not traditionally had as much exposure, such as North America and parts of Europe, while strengthening its foothold in Asia. For instance, destinations like , Bali, Jakarta, and Kuala Lumpur, where Archipelago’s hotels already have a strong presence, will benefit from enhanced visibility to PKFARE’s global clientele.

PKFARE’s platform offers real-time inventory access, competitive pricing, and seamless connectivity through advanced API integrations and AI-powered pricing systems. This technological infrastructure ensures that Archipelago’s properties are accurately represented and readily bookable across PKFARE’s diverse clientele, streamlining the distribution process and enhancing operational efficiency.

This partnership marks a significant milestone in PKFARE’s direct hotel contracting strategy, which has seen a 326% year-over-year growth in 2025. By focusing on direct relationships with hotel chains like Archipelago, PKFARE continues to build a diverse and reliable inventory for its distribution partners, ensuring a richer and more reliable selection of accommodations for travelers worldwide.

Strategic Synergies and Future Prospects

The collaboration between PKFARE and Archipelago is poised to create synergies that benefit both parties. For Archipelago, this partnership provides an opportunity to expand its distribution network without the complexities and costs associated with traditional marketing channels. For PKFARE, integrating Archipelago’s reputable hotel brands enhances the platform’s offerings, catering to a broader range of traveler preferences and market segments.

Looking ahead, both companies aim to leverage this partnership to explore new markets, enhance customer experiences, and drive sustainable growth in the global travel industry.