German luxury carmaker Audi retailed 2,128 units in India during the first half of 2025 (January–June), as the brand navigated a challenging market environment marked by a weakening exchange rate and rising geopolitical uncertainty. These factors have led to increased vehicle prices and a subsequent dip in demand across the premium automotive segment.

Despite these headwinds, Audi India remains optimistic about a recovery in the upcoming festive season, citing rising customer aspirations and new product launches. The company continues to focus on a “luxury-first” approach, enhancing customer experiences and deepening brand loyalty.

“H1 2025 presented unique market challenges, but we’ve used this period to fortify our foundation for long-term growth,” said Balbir Singh Dhillon, Head of Audi India. “We expect to see momentum in H2 2025, backed by new models, a digital-first strategy, and strong customer engagement.”

Audi’s pre-owned vehicle business, Audi Approved: plus, showed resilience with a 10 per cent growth in the first half of 2025. The network currently operates 26 facilities, with more planned through the year to cater to the growing demand in the luxury used car market.

On the sustainability front, Audi India expanded its ‘Charge My Audi’ EV charging network to over 6,500 points across the country, enhancing convenience for its electric vehicle customers.