ASOS Came Through With The London Fashion Week Essentials | ASOS
By Lizzie Griffin, 24 February 2025
Picture: Michaela Efford
Being booked and busy during London Fashion Week means you need to be prepared for any possible happening – a last-min show invite, a style emergency or even a curb-side Q&A with Saskia Lambert! Luckily for fashion circuit attendees, ASOS was on-hand to offer a bag full of essentials to help the city’s most-stylish go from A to B. With a pop-up truck filled with Face + Body must-haves, pre-show snacks and necessities like umbrellas (because is it really LFW without a bit of downpour?!), ASOS brought the vibes for the city-wide celebration. Scroll for the tea.
Picture: Michaela Efford
Picture: Michaela Efford
Saskia Lambert on the mic.
We had Saskia Lambert on the mic to ask qs to the crowd outside (more of that over on our socials), meanwhile there were pick-me-ups like iced coffee and snacks inside the ASOS pop-up truck, as well as fashion week necessities including umbrellas, water bottles and disposable cameras. With all the chaos of LFW, an essentials bag was necessary – attendees' beauty and skincare routines got a boost from Caudalie's hydrating Beauty Elixir, dry shampoo from Living Proof and Charlotte Tilbury makeup must-haves, and they even got a chance to win an ASOS voucher with our claw machine.
Picture: Michaela Efford
The trend to know: cow print.
Picture: Michaela Efford
Picture: Michaela Efford
Picture: Michaela Efford
A forever style icon: loafers.
To get people inspired for their spring wardrobes, we HAD to fill our rails with our fave new-season drops incl. cow print, loafers and harrington jackets.
