Apple WWDC 2025 Live Updates: Tim Cook to Reveal New iOS Update - Business Insider
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Employees at Apple's "spaceship" campus in Cupertino, California, are preparing to welcome crowds of developers, students, and press for its annual Worldwide Developers Conference.
The software-focused event, WWDC 2025, is typically when Apple shows off its coming version of Mac as well as iOS, which this year is rumored to be called "iOS 26" in a major naming overhaul. The design language of the update is also expected to look different.
Wall Street analysts say the keynote could be a "critical opportunity" for Apple to reassure investors and fans that it can stay competitive on AI. Last year, Apple unveiled its AI software suite, Apple Intelligence, which has suffered setbacks and delays. We might get some updates on Apple's AI plans — and there's always the chance Apple shows off some surprises too.
The event kicks off with a pre-recorded keynote helmed by CEO Tim Cook at 1 p.m. ET. Follow along for the latest below:
Apple Intelligence made a big splash at WWDC 2024. Since then, it's had a challenging rollout with delays along the way. Analysts want answers on AI and what's next, but they aren't sure Apple will make any big announcements on that front.
"The WWDC announcements will be relatively incremental and muted, perhaps except for a likely visual design overhaul of the user experience," Forrester analyst Dipanjan Chatterjee told Business Insider on Friday.
Any updates on its AI strategy will be a topic of interest as it "ultimately unlocks the developer ecosystem, which remains the hearts and lungs of the Apple story," Wedbush Securities analyst Dan Ives wrote in a note.
It's a "critical opportunity" to put analysts' minds at ease when it comes to tariffs, AI, and hardware plans, said Gadjo Sevilla, analyst at EMARKETER, a sister company to BI.
WWDC attendees got a swag bag of rainbow-colored pins, a water bottle with pink accents, and more, according to one app developer's social-media post.
One collectible pin features an octopus hovering over a keyboard.
Cook posted his signature sunrise picture over the Apple campus to let followers know he's up and ready for WWDC.
"See you soon," Cook captioned the X post.
Apple's keynote, featuring Cook and other Apple leaders, will stream live on YouTube and on its website starting at 1 p.m. ET.
Apple usually teases some of the announcements from WWDC with a themed announcement. For this year's conference, guests were invited to take a "sleek peek."
A play on "sneak peek," reports have indicated Apple is going to show off a sleeker iOS software design that has been called "Liquid Glass."
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