, a search engine and plans to build more effective AI tools. The AI company already offers some of these features for iPhone users, which Siri can only dream of right now. 

Apple is a trillion dollar valued tech giant, which means buying any company will come easy at least with regards to the money. But even if Apple decides to formalise its interest in buying Perplexity, how much would it possibly cost? The AI company will be aware of the desperation at Apple and decide to get the highest price possible, which could be well over $50 billion if not more. 

This is unlikely to be the last time we hear rumours about Apple strolling the cart looking for a solid product to buy. The company’s senior executives were recently grilled in an interview by the Wall Street Journal and you can feel the uneasiness in their body language when Siri AI is brought up and how the AI race has become a tough nut to crack for the iPhone maker in the last 2 years. 

There is a reason why Apple decided to deal with both OpenAI and Google to bring their ChatGPT and Gemini AI tools to iPhone users, now it is time to see the company make a serious move for its own future in this battle.

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News tech Apple’s AI Delay Might Have Made It Consider Buying This AI Startup: Know More