Apple has launched a dedicated app for its official stores in India, offering customers a new and more personalised shopping experience. The app is now available for existing Apple users in the country and provides tailored recommendations to make browsing and purchasing more seamless, according to a report by The Economic Times.

The launch aligns with Apple’s strategy to expand its footprint in India, particularly in smaller towns and cities, to drive growth. It complements the physical flagship stores that opened in Mumbai and New Delhi in 2023. The company has also announced plans to open new stores in Bengaluru, Pune, Delhi NCR, and Mumbai.

“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s Head of Retail Online.

Products Tab: Customers can explore the latest Apple products, accessories, and financing options in one place.

For You Tab: This section offers personalised recommendations, saves favourite items, and provides timely updates for a streamlined shopping experience.

Go Further Tab: After a purchase, users can connect with Apple Specialists for online Personal Setup sessions.

Furthermore, the app offers extensive customisation features, allowing customers to personalise their purchases:

“With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple,” said Rasmussen.