Apple is expected to host its iPhone 17 series launch event in the first week of September later this year. The series is rumoured to offer four smartphones — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and an all new slim model iPhone 17 Air. Ahead of the launch, alleged colours of the high-end iPhone 17 Pro Max have leaked online. Tipster Majin Bu has shared a new post, stating there could be four colour variants of Apple iPhone 17 Pro Max. These may include black, silver, dark blue and orange. The report further states that there could be more colour options, but does not provide any details. Recently, alleged colour options of iPhone 17 and iPhone 17 Air were leaked online. Apple iPhone 17 may be offered in five colour options – black, silver, blue, green, and purple. The iPhone 17 Air, on the other hand, may come in the following colour variants – black, silver, gold, and blue. To compare, the iPhone 16 is currently offered in black, white, pink, teal, and ultramarine.

Based on industry leaks and analyst reports, the device is likely to feature a thinner and lighter design, continuing the company’s shift toward titanium frames for durability and weight reduction. Apple is also rumored to reduce the size of the Dynamic Island, offering users a cleaner front display with more screen real estate. The iPhone 17 Pro Max is expected to retain its 6.7-inch display size but with slimmer bezels and an upgraded LTPO OLED panel that offers better brightness and power efficiency.Under the hood, the iPhone 17 Pro Max may be powered by the new A19 Pro chip, which could be built on a cutting-edge 2-nanometer process, delivering faster performance and greater energy efficiency, especially for on-device AI applications. Apple is also expected to increase RAM on the device to support more complex multitasking and machine learning tasks.

In terms of camera improvements, rumors suggest an upgraded periscope telephoto lens for better zoom and enhanced low-light photography. The front-facing camera could see improvements in both quality and biometric capabilities. It is rumoured that all models under iPhone 17 series may offer a 24MP selfie camera, a major upgrade over the 12MP sensors found in the iPhone 16 series.Battery life may get a boost thanks to efficiency gains and possibly new battery technology. On the software side, iOS 19 is expected to power the device, potentially offering deeper integration of AI features and a more customizable user interface.

Pricing is likely to remain in line with the iPhone 15 Pro Max, though more storage options may be introduced. More details are expected to emerge as the launch window approaches.