WhatsApp's new Netflix documentary about Formula 1, titled 'The Seat,' is being lauded as a masterclass in transforming advertising into entertainment, according to Fast Company. The documentary chronicles Mercedes' decision to name Andrea Kimi Antonelli as Lewis Hamilton's successor after Hamilton announced his departure from the Mercedes team for Ferrari, following a remarkable 12-season tenure marked by 246 Grand Prix races, 84 victories, and 6 driver's championships.