Amazon India is is bringing Fresh to smaller Indian cities, promising to deliver high-quality

fresh produce

and everyday essentials directly to consumers' doorsteps. The e-commerce giant has expanded its

Amazon Fresh

service to over 170 cities, with strategic focus on tier-2 and tier-3 locations like Gorakhpur, Ambala, and

Chittoor

, marking a significant milestone in its

grocery delivery

strategy.
The company's aggressive expansion comes on the heels of an impressive 50% growth in the second half of 2024 compared to the previous year. Amazon Fresh has quickly become one of the fastest-growing categories on Amazon.in, offering a comprehensive range of products from fresh fruits and vegetables to dairy, frozen items, and personal care products.
Amazon says that central to Fresh's success is its robust sourcing network, which now includes over 11,000 farmers across India. The company says it remains committed to quality with its rigorous 4-step quality check process, ensuring that only the freshest and highest-quality products reach customers.
"Our goal is to revolutionize

online grocery shopping

in India," said Srikant Sree Ram, Director of Amazon Fresh India. The service promises competitive pricing, extensive product selection, and convenient slotted deliveries, addressing the

grocery shopping

needs of consumers in smaller cities and towns.