Amazon Business today announced that it is now used by eight million global customers, marking a significant milestone in its 10^th year of simplifying business buying. Its customer base now includes 66 of the FTSE 100, and hundreds of thousands of small and medium-sized organisations, spanning sectors from education and public services to retail, technology, and logistics.

As revealed by Amazon Business’s 2025 State of Procurement report, procurement leaders across Europe are facing mounting complexity, from navigating fragmented supplier landscapes to meeting tightening compliance and socially responsible purchasing obligations. Many are also under pressure to do more with less and are focusing on streamlining operations while still delivering demonstratable impact.

To meet these challenges, organisations are prioritizing consolidated solutions that offer visibility, control, and compliance across multiple teams. They need tools that simplify invoicing, meet varied tax regulations, and help them stay ahead of shifting sustainability standards – all while scaling with their goals as they grow. In response, Amazon Business has continued to innovate in its offering to support EU customers with enhanced socially responsible purchasing reports and deeper integrations with procurement systems like Ariba.

“This milestone is a reflection of the trust our customers place in Amazon Business to help them navigate today’s complex procurement landscape,” said Shelley Salomon, VP of Amazon Business Worldwide. “Whether it’s a public sector team, a high-growth startup, or a global enterprise, our goal is to make business buying work better for everyone. As customer needs evolve, we continue to invest in innovations that deliver the control, scale, and intelligence they need to buy in a way that’s simpler, smarter, and built for the future.”

To help with procurement challenges, Amazon Business continues to invest in features that help organisations simplify purchasing, maintain compliance, and scale efficiently. In the past 18 months, several key updates have been rolled out to support customer success:

These updates have been developed in response to customer feedback – drawing on insights from our eight million organisations to shape a smarter buying, more intuitive experience.

 The King’s Trust

The King’s Trust, a UK charity supporting disadvantaged young people to build confidence and skills for work, has streamlined its procurement with Amazon Business. Driven by a requirement to improve visibility into its spending and reduce spot buying being carried out by employees, The King’s Trust was looking for solutions that could better support staff to use its budget as effectively as possible. The Trust now uses Guided Buying to centralise purchasing and track government grant expenditure – helping the organisation move toward fully digital procurement, enabling more strategic use of funding to support its mission.

“As a charity we need to have excellent spend visibility and reporting capabilities,” said David Washbrook, Procurement Executive for The King’s Trust. “With Amazon Business, we are able to be more proactive and cohesive in our purchasing with a system that supports our insight-driven approach to spending. We can see exactly what we’re spending, and where, enabling us to make smart decisions, improve accountability, and ultimately direct more of our resources toward helping young people thrive.”

Amazon Business Exchange 2025, marking the company’s 10th anniversary, showcased the evolution of business buying and set the stage for future innovations. As Amazon Business enters its next decade, it remains committed to developing customer-centric solutions that make business buying more strategic, efficient, and transparent for organisations of all sizes.

Amazon Business makes business buying simpler by offering the same easy-to-use experience customers know and love from Amazon. Since launching in the U.S. in 2015, Amazon Business has empowered businesses of all sizes through unmatched selection, deep discounts, and smart capabilities. Amazon drives roughly $35B in annualized gross sales and has more than 8 million customers worldwide including 96 of the Fortune 100, 66 of the FTSE 100, and 38 of the DAX-40 companies. Working closely with customers to understand their business buying challenges, Amazon Business continues to develop new technologies that make it easy for organisations and administrators to define, meet, and proactively measure progress toward their purchasing budgets and goals. Amazon Business is now a strategic partner to businesses in 10 countries including Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.