Angel Reese is rapidly establishing herself as a prominent figure in the WNBA, not only for her on-court presence with the Chicago Sky but also as a central personality in Reebok's brand identity. Her burgeoning influence has garnered significant acclaim, notably from NBA legend Allen Iverson, who perceives the young star as a contemporary reflection of his own groundbreaking persona that once revolutionized basketball culture.

Allen Iverson, currently serving as Vice President at Reebok Basketball, has been instrumental in Reebok's historical success, largely due to his distinctive style and on-court prowess. In a recent interview, Iverson expressed profound admiration for Reese, stating, “I love everything about her. I love what she stands for. She reminds me of my little sister. She’s dope to me. She reminds me of myself hoop-wise and on a personal level, too.” This comparison highlights the unique connection Iverson feels with Reese's approach to the game and her public image.

Reebok's basketball division, historically propelled by icons like Iverson and current Reebok president Shaquille O’Neal, had seen a period of dormancy in signing major basketball talents. This changed when Angel Reese joined the brand through a Name, Image, and Likeness (NIL) deal during her collegiate career at LSU. Reese has since re-signed with Reebok on a multi-year contract, signaling a strong commitment from both sides.

A significant development in this partnership is the upcoming launch of Reese’s own signature shoe later this year. This will be Reebok's first signature release for a basketball star in several years, marking a strategic move for the brand to re-establish its presence in the competitive basketball footwear market. While Reese continues to navigate criticism regarding her on-court performance, her off-court appeal remains undeniable. She has secured high-profile endorsement deals with major brands such as McDonald’s and Reese’s, underscoring her marketability.

Echoing Iverson's sentiments, NBA legend Shaquille O’Neal, also an LSU alumnus, has publicly defended Angel Reese against the persistent criticism she faces, particularly concerning her on-court rivalry with Caitlin Clark. O’Neal praised Reese's skill, resilience, and star potential, asserting, “She’s as good and even better than some of the people that y’all are kissing up to. But y’all don’t know it. But she knows it.” He also offered advice, urging her to disregard online negativity and concentrate on her development as a player: “Don’t be looking at those comments. They don’t really have a voice—they just think they do.”

Angel Reese's style and impact are seen as indicative of a generational shift in the faces leading professional sports, especially within the rapidly growing women’s basketball industry. Her approach, much like Iverson's in his era, challenges conventions and resonates with a new generation of fans and athletes. Currently, Reese is averaging 10.0 points, 12.3 rebounds, and 2.7 assists per game for the Chicago Sky. Despite her solid individual contributions, the team has experienced a challenging start to the season, finding themselves near the bottom of the WNBA standings.

Reebok, with Reese at the forefront of its basketball initiatives, sees a renewed opportunity to re-enter and make a significant impact on the basketball market. Her unique persona and the backing of influential figures like Iverson and O'Neal position both Reese and Reebok for a compelling chapter in the sports industry.