Indian actor Ajay Devgn has launched Prismix, a new generative AI company aimed at revolutionising storytelling. Leading a talented team, Devgn aims to blend AI technology with creativity to produce high-quality, scalable media content. Prismix will cater to filmmakers, brands, and creators, driving innovation in various media formats including films, series, and social media.
Indian actor and entrepreneur Ajay Devgn is making a bold move into AI-driven media with the launch of Prismix, a pioneering generative AI company focused on storytelling. Building on the success of NY VFXWaala and his partnership with Goodbye Kansas Studios, Devgn is now set to transform content creation with cutting-edge AI technology.
Prismix aims to empower filmmakers, brands, and creators by providing high-quality, scalable, and visually compelling narratives through AI-driven innovation.
Ajay Devgn will lead Prismix as Chairman, working alongside an experienced leadership team, including Danish Devgn as Co-Founder & Chief Business Officer, Vatsal Sheth as Co-Founder & Chief Executive Officer, and Sahil Nayar as Co-Founder & Chief Creative Officer. Together, they seek to redefine storytelling by merging creativity and AI technology to create groundbreaking media content.
Ajay Devgn, Chairman of Prismix, said, "With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that enables filmmakers and brands to bring their visions to life in unprecedented ways."
Danish Devgn, Co-Founder & Chief Business Officer, highlighted the company's mission, stating, "Prismix bridges the gap between technology and creativity, unlocking limitless possibilities for creators, brands, and storytellers."
Vatsal Sheth, Co-Founder & Chief Executive Officer, emphasised the company's vision, adding, "Our goal is to revolutionise media by combining AI-driven efficiency with storytelling, making high-quality content production accessible at scale."
Sahil Nayar, Co-Founder & Chief Creative Officer, underscored the creative potential of AI, saying, "Creativity should never be restricted by resources or technology. With Prismix, we’re breaking barriers and enabling limitless imagination through AI-powered storytelling."
Prismix aims to transform the media landscape across film, series, animated graphic novels, music videos, corporate content, and social media campaigns. By making AI-driven storytelling more accessible, the company is already collaborating with mainstream media, education, and other industries to shape the future of content creation.
- Published On Mar 8, 2025 at 09:09 AM IST
