Renowned Ghanaian statesman and business leader, Sir Sam Jonah

Renowned Ghanaian statesman and business leader Sir Sam Jonah has issued a powerful call to action, urging the next generation of leaders to prioritise character above all else.

Addressing the graduating class of Academic City University on June 7, 2025, Jonah argued that Africa’s greatest need is not more degrees, wealth, or influence — but individuals grounded in integrity.

“What does the future need most from our leaders?” he asked the graduating students. His answer was swift and sharp: “Not degrees — you already have those. But without character, they are mere documents from an educational institution.”

Sir Sam didn’t stop there. He challenged conventional measures of success by dismantling the perceived power of social capital and wealth.

“Not connections — they help, but without character, you will corrupt or be corrupted by them,” he warned. “Not money — it is a reward for honest mental and physical investment. But without character, it will make you selfish, greedy, plunderous, and arrogant.”

In a world increasingly driven by status, Jonah’s message served as both a moral anchor and a wake-up call. “Character is the currency that never loses its value,” he declared.

“When you are known for honesty, for fairness, for keeping your word — people will follow you, trust you, and invest in you.”

He made it clear that the continent’s progress hinges not on technocrats or tycoons, but on principled individuals.

“Africa does not need more people with power, money, or fame. It needs more people with character,” he concluded, to resounding applause.