Reckitt has announced the appointment of Ravi Bhatnagar as Director – Corporate Communications and Corporate Affairs for South Asia, MENARP (Middle East, North Africa, Pakistan), and Africa. In his expanded role, Ravi will lead the company’s strategic communications and external affairs across critical growth regions.Previously serving as Director – External Affairs and Partnerships for South Asia at Reckitt, Ravi has been instrumental in driving advocacy, policy engagement, and purpose-led partnerships across the region. He has also held leadership responsibilities for the AMESA (Asia, Middle East & South Africa) region.A qualified Independent Director (Institute of Directors), Ravi currently serves as Co-Chair at ASSOCHAM’s CSR and Empowerment Councils and sits on advisory boards of organizations such as Population Services International (PSI) and FICCI-ISC’s Water, Sanitation, and Plastic Committee.Ravi began his career with The World Bank’s Technical Support Unit and has since held impactful roles with the Clinton Health Access Initiative (CHAI) and ADRA, championing access to essential medicines and global health programs. His efforts in disease eradication campaigns across countries such as India, Nigeria, and Haiti have been recognized under global health missions supported by the G7 and BRICS forums.His appointment marks a continued commitment by Reckitt to elevate purpose-driven leadership across its global operations.

Nasdaq-listed RegTech firm Diginex has signed an MoU to acquire AI-powered customer engagement platform Resulticks in a deal valued at $2 billion, aiming to accelerate its expansion in AI and advanced data management.Under the agreement, Diginex will pay:• $1.4B in shares,• $100M in cash within 90 days of closing, and• Up to $500M in earnouts tied to EBITDA milestones across FY2026–2028.The acquisition will integrate Resulticks’ real-time omnichannel engagement technology with Diginex’s sustainability platforms, enhancing ESG reporting, stakeholder engagement, and compliance analytics. Resulticks, based in Singapore, has a strong footprint in the US, India, and the Middle East.“This deal positions Diginex at the forefront of data-driven ESG and client engagement,” said Miles Pelham, Chairman of Diginex. Resulticks CEO Redickaa Subrammanian added, “Together, we’re redefining how brands activate ESG intelligence for deeper customer connections.”The transaction builds on Diginex’s recent push into AI, including a pending acquisition of Denmark-based Matter DK ApS.

So Drama! Entertainment in Singapore is excited to announce the new entertainment and lifestyle app, Kakee. Officially launched on 6 June, Kakee is a rebrand of CAMOKAKIS. This rebrand marks a significant transformation for the app, introducing a more engaging and innovative digital experience for users.Kakee is a made-in-Singapore entertainment and lifestyle app with a difference: it rewards users for simply enjoying content on the app; the more they engage, the more they earn. A homophone of the word kaki – meaning "close friend" in local slang, and part of the phrase kaki lang, meaning "one of us" in Hokkien, Kakee is positioned as "Your Rewards & Entertainment Buddy”. It is designed to be the perfect companion, in lifestyle and entertainment – whether it be listening to music, watching a video, or playing a game – while also actively rewarding users with prizes, entry into special events and contests.Watch (refer to Appendix B and C) – Watch Kakee Originals, a collection of proudly made-in-Singapore serialised video content spanning lifestyle, travel, current affairs, mental wellness, and micro-dramas. The platform also offers Kakee On The Move — social-first shoryt-form video content.Play – Play thrilling mobile games that keep the fingers moving and the brain juicing.Lobangs – The rewards hub on Kakee where users can win exciting prizes and take part in events and contests.Kakee also introduces Koins — a gamified rewards system that adds a fun and rewarding layer to everyday interactions. Every activity on the app, whether listening, watching or playing, helps users earn Koins that can be redeemed for exciting rewards.A Fully Digital ExperienceIn line with broader digitalisation trends, Kakee, alongside radio stations POWER 98 and 88.3JIA, will fully embrace a digital-first future. Starting 6 June, Kakee will launch new 24/7 music streams from both stations, giving listeners a fresh, flexible way to enjoy their favourite tunes anytime, anywhere.FM broadcasts and their simulcasts on the Kakee app will remain available until October 2025, after which both will cease. Beyond that, the app’s always-on music streams will continue, ensuring uninterrupted access to music in a mobile-first format.This shift aligns with the growing need for on-demand, mobile-first content, allowing users to enjoy their favourite music, games, and entertainment at their convenience. Kakee’s interactivity, flexibility, and rewards-based ecosystem are tailored for modern audiences seeking a more connected experience.With these new features and an integrated rewards system, Kakee is poised to redefine entertainment, offering an engaging experience that turns everyday moments into rewards. As the app evolves, it remains a trusted companion, continuously innovating to stay meaningfully connected with its audience.CAMOKAKIS has officially refreshed to Kakee on the Google Play Store and Apple App Store on 6 June 2025.To mark the occasion, a public launch event will be held from 26 to 29 June, 11am to 10pm daily at Plaza Singapura. Free and open to all, the event will feature appearances by DJs from POWER 98 and 88.3JIA, live performances by the Music & Drama Company, as well as an immersive, on-ground experience of Kakee’s four features – Listen, Watch, Play, and Lobangs – brought to life in a physical space. Adding to the excitement, the Kakee Konvoy – a vibrant truck with a mobile stage – will be stationed on-site, where the DJs will perform live and engage with the crowd through games and giveaways.

Global omnichannel media agency Assembly has announced the strategic appointment of Aaron Kleiman as General Manager and Client VP for its Japan operations. This significant hire underscores Assembly's ongoing expansion across North Asia, aimed at addressing escalating client demand and navigating dynamic market shifts.In his dual capacity, Kleiman will assume leadership over all facets of Assembly's Japan operations. His responsibilities will encompass overseeing strategy, performance, and the integration of cross-functional teams. Additionally, he will act as a senior advisor to both local and global clients, focusing on delivering transformative, data-driven, and tech-enabled marketing solutions specifically customized for the Japanese market. Kleiman will report directly to Vivian Mok, Managing Director, North Asia, Assembly.Vivian Mok expressed strong confidence in the appointment, stating, “Aaron is a seasoned leader with a rare combination of global vision and deep local expertise. Japan remains a key growth market for Assembly, and Aaron’s track record of building high-performing teams and delivering world-class results for global brands gives us immense confidence in our future here.”Kleiman brings more than 25 years of extensive experience in the Japanese market, spanning both agency and client-side leadership roles. Most recently, as Deputy Head of Initiative Japan, he was instrumental in spearheading strategic growth for a diverse portfolio of clients, including AWS, LEGO, 3M, Finnair, Patek Philippe, and Hyatt. His unique ability to align global strategies with nuanced cultural insights, particularly across the travel, retail, and technology sectors, positions him exceptionally well to lead Assembly’s expanding regional portfolio.Known for his strategic mindset grounded in data, performance, and innovation, Kleiman has a proven track record of developing integrated solutions that drive measurable growth. His leadership is characterized by a seamless blend of deep technical fluency and sharp commercial acumen, empowering teams to connect brand, performance, and technology in ways that directly contribute to business growth and client success.Commenting on his new role, Kleiman stated, “I’m thrilled to join Assembly and help lead its growth in one of the region’s most exciting and dynamic markets. Assembly’s focus on data, technology, and building connected omnichannel experiences offers a powerful platform for brands looking to thrive amidst Japan’s continuously evolving consumer and business landscape. I’m excited to be part of the team.”This appointment further highlights Assembly’s continued investment across the APAC region, as the agency expands its footprint to cater to the needs of today’s globally connected, yet locally nuanced, consumer landscape.

Moloco, a leader in operational machine learning (ML) and advertising technology, has announced a global strategic partnership with Xiaomi's International Internet Business Department. As a global leader in smartphones and smart devices, Xiaomi currently reaches over 702 million monthly active users worldwide. Collaborating to support the growth of developers in global markets, the partnership will offer more efficient advertising solutions, enabling brands to both reach a broader audience and significantly deepen user engagement. Given Xiaomi's market leadership in 100+ countries and regions worldwide, this partnership will fully utilize its global resources to help brands more accurately reach their target audiences, enhance user engagement, and maximize advertising performance.Through this partnership, Moloco integrates its advanced machine learning algorithms to enhance the monetization value of Xiaomi’s inventory by offering more personalized and effective ad targeting. By leveraging Xiaomi’s robust advertising and content service platforms, Moloco delivers highly targeted ad placements on GetApps, Xiaomi’s overseas app store, designed to help developers drive more app downloads. At the same time, Moloco’s advertisers are able to benefit from this partnership by gaining access to Xiaomi’s extensive global user base with high-quality ad placements.Through its 'Human x Car x Home' Smart Ecosystem strategy, Xiaomi continues to expand the boundaries of its ecosystem. Not only does Xiaomi maintain a leading position in the global smartphone market, but the company is also diversifying its portfolio by branching out into innovative products such as electric vehicles, including the Xiaomi SU7. Moloco, with its advanced machine learning capabilities, will help optimize Xiaomi's advertising efforts to boost performance across its vast ecosystem. Moloco's advertising platform has now been integrated with Xiaomi's overseas app store (GetApps), in-app ads, and lock screen ads, providing advertisers with a range of high-quality advertising channels.Since initiating a pilot partnership in 2023, Moloco has significantly improved Xiaomi’s advertising performance through advanced machine learning. Key outcomes of the collaboration include:Daily Spend Growth: Since the partnership began, daily ad spend has been steadily rising, reflecting the strong demand for Xiaomi's premium advertising offering in global markets.Optimized Ad Formats: The main ad formats are native ads and interstitial ads, with a small share of banner ads. Through the strategic distribution of ad formats, Moloco has successfully enhanced ad conversion rates and expanded reach, providing advertisers who work with Xiaomi enhanced visibility and more effective conversion.Global Market Expansion: At present, the Brazilian, Indian, Turkish, and German markets collectively account for the majority of Xiaomi’s total exposure, further solidifying the company’s position as a premium advertising channel.Moloco and Xiaomi's International Internet Business Department’s new strategic partnership opens new advertising opportunities for brands, enabling them to unlock further growth potential while optimizing and enhancing global advertising performance.Ikkjin Ahn, Moloco Co-Founder and CEO, said, “As the mobile advertising industry continues to evolve, demands for efficient monetization and the ability to target and reach the right users from advertisers continue to grow. We are thrilled to partner with Xiaomi's International Internet Business Department and leverage Moloco’s deep expertise in machine learning and ad tech to not only enhance Xiaomi’s ad monetization capabilities but also optimize the campaign results and ROI of the advertisers who work with us. Moving forward, we will continue to expand our collaboration to drive further growth in the mobile advertising industry.”Qiang Song, General Manager of Xiaomi International Internet Business, said, “Our partnership with Moloco has delivered significant results in ad monetization and campaign optimization. Moloco has helped enhance the competitiveness of our ad platform and is enabling advertisers to precisely reach their target users. We look forward to exploring more innovative models together in the future, further unlocking growth potential and creating greater commercial value for global brands and developers.”

Global programmatic media partner MiQ has launched MiQ Sigma, a transformative AI-powered advertising technology trained on the world's most connected data set. Built from the ground up with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies.Having championed an agnostic and unbiased approach to programmatic buying since inception, MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place. This unified platform brings together data, technology, and campaign workflows, while applying advanced AI to make smarter decisions with speed. With the help of its trading agent, traders can reach valuable audiences across multiple DSP and SSP platforms and through different programmatically-enabled media across any screen. MiQ Sigma fundamentally shifts how brands and advertisers can connect with consumers, providing a level of speed and confidence in delivering results that are unrivaled in today’s fragmented digital landscape.“Today is not just a launch—it’s the culmination of everything we’ve built over the last 15 years," said Gurman Hundal, Global CEO and co-founder of MiQ. "From day one, MiQ has believed in the power of agnostic partnerships, deep data intelligence, and human expertise to drive results. MiQ Sigma is the next evolution of that vision—enhancing core strengths with powerful new technology. In a fragmented and increasingly complex ecosystem, Sigma makes everything we do faster, smarter, and more connected—it's what powers MiQ to drive market leading outcomes, and gives our teams and clients a serious edge in a rapidly changing market."John Goulding, Global Chief Strategy Officer at MiQ added, “In the past, marketers had to make arbitrary choices around what ad platforms to use for their campaigns, which caused a trade-off in reach and performance. MiQ Sigma is a single-point-of-entry for programmatic advertising where you can harness intelligence, discover audiences, and then use agentic AI to execute multi-platform media buys in a matter of seconds. This is a new paradigm that truly puts results first and allows a well-written prompt to slice through the complexity of our ecosystem."In early testing, MiQ Sigma has shown to increase conversion rate by 132% and reduce cost per action by 57%. This is accomplished through key features and functionality built into the technology:Sigma Intelligence. Powerful visualization featuring hundreds of diverse data feeds, spanning ‘watching, browsing and buying’ behaviors of over 1.7 billion global audience profiles, all connected together to provide marketers unmatched reach and insights.Trading Agent. Campaign management and optimization features are supported by an interactive trading agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action, automating what used to be manual analysis and improving performance.Gen AI Personas. Custom audience profiles, built by generative-AI and accessed through natural language prompts, bring audience planning to life in seconds. These personas can then form the basis of campaign development, turning insights into actions in minutes."MiQ Sigma represents a breakthrough for our programmatic strategy and the brands we serve," said Clive Record, Global President, Partnerships and Solutions, Dentsu. "What makes it so unique isn't just that it unifies our view of audiences and platforms – it's how it converts that unified view into smarter decisions across every aspect of campaign management. MiQ Sigma is a genuine step-change that empowers our agency to deliver what truly matters—impactful business outcomes for the world's leading brands."MiQ Sigma's ecosystem is fueled by integrations with industry leaders including The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Databricks, Numerator, Celtra, and Circana – creating an unmatched foundation for programmatic excellence.“MiQ’s commitment to building AI-driven, agnostic technology aligns with the future of programmatic, where marketers have greater control, flexibility, and performance across every channel," said Matt Fogarty, GM Channel Partners at The Trade Desk. "As a key integration in Sigma’s development, we've worked closely with MiQ to push the boundaries of what's possible, and we're committed to supporting this platform as it establishes the new standard for programmatic advertising moving forward."MiQ Sigma is available immediately to clients in the United States, Canada, the UK, Australia, and select international markets, with global rollout planned throughout 2025.

The Digital Advertising Alliance (DAA), an independent not-for-profit organization, has launched a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the rapidly-expanding universe of AI systems and tools that might have access to such data."Few, if any, industries change faster than advertising, and the DAA has stayed ahead of those changes for the last 15 years by routinely reviewing, developing and releasing timely policy guidance around new technologies and business practices, from IoT to CTV, mobile data, and cross-device data," said Lou Mastria, CEO of the DAA. "As the advertising industry increasingly looks to AI tools and systems, it's vital that industry codes of conduct reflect that reality to serve companies and their consumers.""This review will look at the steps companies can take to ensure they are providing appropriate information and control to consumers around the collection and use of IBA data by those systems, thus enabling responsible and sustainable consumer engagement and growth," Mastria continued. The DAA's Principles and Communications Committee will manage the process for the review and development of potential AI-related guidance for the industry. Among the issues it will consider are the appropriate industry participants and process to develop such guidance, the current and anticipated use cases for IBA data by AI systems and tools, consumer expectations around the collection and use of such data, and the legal and regulatory gaps/overlaps with any such guidance."Companies across the advertising supply chain are moving quickly to integrate AI to better reach their customers, deliver more effective messages, and strengthen their businesses," said Michael Signorelli, Partner, Venable LLP, which will help draft any AI guidance. "As the industry deploys AI-powered tools and systems, we need to ensure that the industry's preeminent self-regulatory regime keeps pace with those changes and continues to provide individuals with information and choices around covered use of IBA data by AI systems."According to the McKinsey "State of AI" survey released in March 2025, AI has been broadly deployed across marketing organizations, with marketing/sales tied with IT as the top business function at surveyed companies to have adopted AI in its work. Similarly, a survey conducted last year by SurveyMonkey found that 56% of marketers say their company is taking an active role in implementing and using AI.In the coming weeks, the DAA Principles and Communications Committee and participating stakeholders representing key trade associations, advertisers, publishers, ad tech providers, and agencies will convene to start the process of evaluating and potentially setting AI guidance for the DAA Principles.(Image by Pete Linforth from Pixabay)

Seasoned communications experts Arundhati Saha and Pauline Yoong ha launched INFLUENCE, a new strategic B2B influencer marketing consultancy based in Singapore. The agency aims to empower brands to leverage B2B influence for compelling narratives, increased business impact, and elevated brand visibility.INFLUENCE positions itself at the nexus of thought leadership, digital strategy, and brand storytelling. Saha, co-founder and Chief Communications Officer, highlighted the distinction between B2C and B2B influence. She explained that while B2C influence often targets immediate purchase decisions, B2B influence is about building trust over time, a critical element in complex buyer journeys where functional needs alone are insufficient.Saha added that B2B marketing is undergoing a significant shift, with humanized storytelling and credibility becoming paramount. INFLUENCE is designed to harness this change, helping brands unlock the full spectrum of influence, from collaborations with external thought leaders to executive profiling. The focus, she stated, is on fostering trust rather than achieving viral popularity.According to Saha, B2B influence remains largely underutilized, particularly in Asia. She identified a substantial gap in strategic, format-agnostic B2B influencer marketing that integrates executive visibility, employee advocacy, and content storytelling. Many brands, she noted, lack the frameworks or partners to authentically connect with decision-makers, a void INFLUENCE aims to fill with rigor, heart, and clarity.With a combined 45 years of experience in strategic communications, PR, and marketing leadership across the APAC region, the founders bring a consultancy model that challenges conventional approaches. Saha previously served as Vice President for Strategic Advisory at PRecious Communications, with prior leadership roles at agencies including Iris, Havas, and Omnicom Media Group. Yoong, co-founder and Chief Digital Officer, was formerly Regional Head of Digital at PRecious Communications, having also held positions at Strategic Public Relations Group, Strategic DigitaLab, and Godfrey Q.Saha stated that INFLUENCE is currently a small, senior-led founding team, intentionally lean to ensure agility and deliver deeply personalized counsel based on their extensive experience. As the consultancy scales, it plans to build a tight collective of strategists, creators, and digital specialists who share their vision for human-centric and creative B2B influence.Yoong emphasized the agency's core belief that influence is a craft. She noted that B2B marketing thrives on personality and a reduction in jargon, focusing on delivering the right message, at the right time, to the right audience. She added that the future of B2B lies in trust, authenticity, and creativity, not complex terminology.

WPP Media, the media division of global advertising giant WPP, has launched “Open Intelligence,” an AI-driven Large Marketing Model designed to enhance marketing performance. The company states this is the industry’s first such model trained on a comprehensive range of commercial, geographic, cultural, and behavioural data.Open Intelligence represents a distinct approach to leveraging artificial intelligence for business growth. The model continuously learns from trillions of data signals sourced from over 350 partners across more than 75 markets. This extensive data pool aims to enable brands to reach up to 5 billion adults globally with improved relevance, speed, and precision in their marketing efforts.The AI is specifically trained to comprehend and forecast audience behaviour and marketing effectiveness. This is achieved by identifying patterns derived from real-time data concerning how individuals interact with content, brands, platforms, and products.Tom Braybrook, MD of Choreograph Australia & New Zealand, commented on the development, stating that Open Intelligence signifies a fundamental shift in the capabilities of data and marketing. He noted that Australian clients have rapidly adopted composable data architectures and prefer zero data movement. Braybrook emphasized that Open Intelligence allows marketers to gain insights from diverse datasets without relocating or exposing raw data, utilizing InfoSum’s patented technology.Key partners in this initiative include Google, TikTok, Snap, Lumen Research, and FreeWheel.Paul Limbrey, VP, Global Client & Agency Solutions at Google, highlighted the expanded collaboration with WPP Media, powered by Google Cloud’s Spanner Graph, as a significant advancement in AI-driven marketing. He anticipates this partnership will lead to enhanced client outcomes and measurable value on Google’s advertising platforms.Ajit Mohan, Chief Business Officer at Snap, added that Open Intelligence will provide shared clients with deeper, privacy-preserving insights into audience behavior, leading to smarter targeting and more effective campaigns on Snapchat’s platform.

DJM Consulting has appointed Mark Goh as Head of Creative Strategy & Partnerships, bolstering its leadership team as it expands its footprint in international markets. The appointment coincides with the firm being awarded a global marketing retainer by Orbitel International Group, the company behind O’s Bubble—a fast-rising global brand known for product innovation in the food and beverage sector. Orbitel is the pioneering force behind MOCHI BOBA (BOBA 3.0), the world’s first ready-to-eat, non-microwave boba.Mark joins DJM Consulting with over two decades of experience at the intersection of creative storytelling and business strategy. He previously held senior roles at Tatler Asia Group and Omnicom Media Group, where he led branded content and campaign development for leading global brands including Cartier, BMW, Estée Lauder Companies, and Nestlé. At DJM, he will oversee creative strategy, strategic partnerships, and the development of integrated campaigns that help clients scale across borders.“Mark brings a unique blend of commercial clarity and creative instinct that’s increasingly rare in our industry,” said Deric Wong, CEO of DJM Consulting. “His appointment comes at a defining moment as we embark on our global mandate with Orbitel International Group. As their appointed consultancy, DJM is committed to shaping bold strategies, new business models, and breakthrough narratives — and together with Mark, we’re set to drive this momentum forward, with purpose and impact.”DJM’s new partnership with Orbitel International Group signals the consultancy’s growing influence in international business marketing. Under the retainer, DJM Consulting will lead global brand communications and go-to-market strategy for Orbitel’s flagship product line, O’s Bubble, as it continues to expand its reach in America, Europe, and key Asian markets.“At Orbitel International Group, and through our flagship brand O’s Bubble, we’ve always stood for more than just boba. It’s a taste of tradition, a reflection of generational memory, and a celebration of cultural creativity. O’s Bubble was created to carry the spirit of Taiwan to the world — to reimagine how people experience boba in their everyday lives. From the very beginning, our ambition has been clear: to build a brand that is globally resonant, yet deeply rooted in who we are,” said Gary Tsai, President & Founder, Orbitel International Group“Our journey with DJM Consulting has been marked by clarity, creativity, and true partnership. With their strategic insight and storytelling expertise, we’re not only expanding O’s Bubble into new markets — we’re shaping new opportunities for entrepreneurship, cultural connection, and purposeful growth” he added.Reflecting on his appointment, Mark said: “DJM is not afraid to challenge convention. We’re here to push boundaries, craft stories that resonate globally. I’m excited to be part of a team that doesn’t just respond to change, but create it.”The partnership reflects a broader shift in how Asian lifestyle and consumer brands are positioning themselves for global successfully – combining cultural authenticity with modern storytelling and agile market strategies.(Image: From Left, DJM Consulting Team: Deric Wong, CEO & Founder, Jean Kniss Loh, Managing Director & Co-Founder, Max Lee, Managing Director & Co-Founder And Mark Goh, Head of Creative Strategy & Partnerships)

Omnicom Media Group (OMG) agency OMD has been appointed the Media Agency of Record (AOR) for Under Armour in APAC, following a six-month pitch process that included agencies from multiple holding companies.  OMD will be responsible for brand and performance media planning and buying across China, Korea, and South APAC, which comprises Australia, Singapore, Malaysia, Thailand, and Hong Kong. The decision builds on the relationship that began in 2023, when Under Armour named OMD its Media AOR for North America and EMEA.  Charlotte Lee, CEO, OMD APAC, said, ”Since 2023, Under Armour and OMD teams across North America and EMEA have been co-creating solutions that drive growth in an increasingly complex media ecosystem and highly competitive consumer category. As that collaboration expands to a new market with its unique challenges and opportunities, OMD APAC will bring our industry-leading talent, tools and technology to the core mission of turning consumers into Under Armour customers and turning Under Armour customers into Under Armour loyalists.” Dimitrija Georgiev, Head of Media and Digital Marketing, Under Armour, said, ”We are excited to expand our global partnership with OMD. Their unmatched scale, sharp strategy, fresh thinking, and best-in-class analytics make them an exceptional partner. As our brand continues to grow globally and lean further into a digital-first approach, this collaboration will help us stay connected, move faster, and maximise impact. We’re energised by what’s ahead and what we’ll build together.” During the pitch process, OMD demonstrated the ability to deliver data-driven capabilities and solutions that drive growth. Backed by its strong leadership position in China with advanced social and ecommerce capabilities, OMD has proven expertise in consolidating brand and performance within a single agency team.  Additionally, OMD has a record of delivering first-mover capabilities and solutions that enable competitive advantage, offering clients access to a wide range of specialist agencies across the Omnicom network through OMG’s Agency as a Platform approach. The expansion of the partnership also highlights the shared commitment to collaboration and transparency between OMD and Under Armour. The win reinforces OMD’s reputation as a powerhouse in the region, following its #1 ranking in Southeast Asia, Australia, and New Zealand in the highly regarded RECMA Diagnostics report. OMD was also ranked 2 in APAC for the third consecutive year. Earlier this year, OMD unveiled its new positioning – We Create What’s Next – that stakes its claim as the media partner with the vision, expertise, technology, and scale to help brands deliver incremental sales and grow market share in a dynamic business environment. We Create What’s Next underscores OMD’s unique capacity to leverage shifts in how consumers discover, engage, transact, and love brands in an era marked by rapid acceleration in retail media, connected TV, creator and influencer systems, as well as new and emerging touchpoints including Generative AI search.

A recent YouGov survey across 17 markets reveals that global attitudes toward AI’s expanding role in everyday life over the next decade lean more toward caution than optimism.More than one-fifth of respondents worldwide (22%) describe feeling ‘cautious’ about AI’s rise. Indonesians (34%) and Polish respondents (33%) lead in expressing caution, followed by the French (30%), Singaporeans (27%), and Spanish (26%). Meanwhile, 17% of global respondents feel ‘concerned,’ with the highest levels reported in France (27%), the United States (26%), and Great Britain (25%).Despite these concerns, 16% of respondents worldwide feel optimistic about AI’s future impact, and 7% say they are excited. Optimism is strongest in Hong Kong, where 33% express positive feelings about AI. Additionally, at least a quarter of respondents in Indonesia and India share this optimistic outlook. Indians (30%) and UAE residents (21%) also stand out as the most excited about AI’s growth.When it comes to AI-powered content experiences, 26% of global respondents find them helpful for discovering new content, though 18% view them as unhelpful and 32% remain unsure.Regarding engagement with AI-generated influencers, about one in four respondents globally (23%) are likely to interact with these virtual personalities. Indians show the highest engagement potential at 55%, followed by UAE residents (51%) and Indonesians (48%). Notable interest is also present in Hong Kong (40%), Australia (30%), and Singapore (26%).In contrast, Western markets such as Great Britain, Denmark, and the United States (each at 11%) exhibit the lowest likelihood of engaging with AI-generated influencers. In fact, respondents from these countries are more inclined to say they are unlikely to engage with content featuring AI influencers.(Photo by julien Tromeur on Unsplash)

The fast-growing ONE Asia Creative Awards, part of the global non-profit One Club for Creativity, kicks off its 2025 season with a vibrant call for entries campaign from Studio K110 in Seoul that asks creatives in the region “Can You Handle The Heat?”Celebrating the best and boldest creative work from across APAC, ONE Asia has quickly become recognized for utilizing the same rigorous judging process as The One Club’s prestigious global One Show and ADC Annual Awards, and assembling esteemed juries made up of top creatives in the region to provide prestige and honor to winning creatives, designers and innovators.Entries to the ONE Asia 2025 can be submitted now, with entry fees increasing after each deadline period. The early bird deadline for entry is June 27, 2025, regular deadline July 28, 2025, extended deadline August 25, 2025, and final deadline September 12, 2025. Finalists revealed in the Fall and winners announced in December 2025.A hallmark of ONE Asia is its partnership with the creative community in a different APAC country each year. After last year’s successful judging in Manila where Philippine creatives provided a grand experience and supported various programming and marketing, ONE Asia 2025 engages with the Korean creative community for marketing support and soon-to-be-announced judging location in Seoul.“Focusing on a different country each year supports our mission to build deeper creative connections, grow a region-wide creative ecosystem, and spotlight each market’s unique culture and talent,” said Tay Guan Hin, APAC Regional Director, The One Club.“Can You Handle the Heat?” campaignAs part of this year’s focus on South Korea, ONE Asia worked with StudioK110 based in Seoul to develop the 2025 call-for-entries campaign. Inspired by the bold and spicy world of Korean cuisine, the agency developed the “Can You Handle the Heat?” campaign.  The theme plays off the expression “If you can’t stand the heat, get out of the kitchen,” and reflects the high-pressure environments often faced by creatives where only the most daring ideas make an impact. The metaphor captures the regional energy, reflects creativity’s intensity, and challenges entrants to match that heat with ideas that are just as flavorful and unforgettable. At the heart of the visuals is a flame-faced character slurping down noodles with joyful intensity and tears in its eyes, the embodiment of creative passion meeting pressure. Throughout the campaign, the feisty character appears in multiple poses and expressions, playfully encouraging and provoking participants in a variety of ways.  The design language features blazing chili peppers, fiery type, and Korea’s infamous Cheongyang chili, turning up the temperature to reflect the spirited, high-stakes nature of the competition.  “To bring this fiery theme to life, we wanted to draw on one of Korea’s most iconic cultural symbols: the spicy cup noodle,” said Bora Kim, lead graphic designer at StudioK110. “It’s fast, hot, messy, addictive, and a perfect metaphor for creative brilliance.” “ONE Asia is about more than trophies. It’s about elevating the region’s boldest work on a global stage,” added Kevin Swanepoel, CEO, The One Club. “This year’s campaign captures the fire and passion it takes to stand out. Only the hottest ideas will win.”New for ONE Asia 2025Notable updates for ONE Asia 2025 include new disciplines for Creative Use of Artificial Intelligence, Media, and OOH, Print & Digital Craft, the return of the Cultural Impact discipline, and changes to existing disciplines including Creative Effectiveness, Gaming, and Use of Humor/Use of Drama.  This year also represents the launch of ONE Asia Marketer of the Year honors. This special award will celebrate a top marketing executive or a top marketing team whose leadership has powered exceptional creative work. Marketer of the Year is non-enterable, and will be awarded to the key marketer or marketing team behind the most awarded work in ONE Asia 2025.

Celebrating a decade of digital marketing innovation, the Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation in digital marketing, will set the stage for unlocking the next evolution of customer engagement when it hosts the 10th edition of the annual Digital Congress (DigiCon), with the theme, “The Age of ‘I’: Personalization in a Connected World,” on October 16 to 17, 2025, at the Manila Marriott Hotel, Pasay City, Metro Manila.Now in its 10th year, the major digital convention will gather global and local industry experts, thought leaders, and technology pioneers to dive into navigating the complexities of personalization in an AI-driven world, unlocking strategies for scalable, impactful connections.DigiCon ‘The Age of ‘I’’ 2025 will offer attendees opportunities to learn, interact, and collaborate through five focused tracks: Data Science and Analytics, Digital Commerce and Retail, Digital Brand Building, Business Transformation, and Innovation. These tracks, along with various practical and immersive activities, aim to enable attendees to explore the latest trends and emerging technologies in personalized marketing, fostering a culture of innovation and collaboration among industry professionals.“We are entering an era where personalization is paramount. This year’s theme, ‘The Age of ‘I,’ celebrates the transformative power of technology to create unique, meaningful connections with customers. In this rapidly evolving digital landscape, brands must navigate how to cultivate personal experiences in a connected world, driving stronger brand loyalty and effective customer experience. DMAP DigiCon 2025 will be the destination to empower digital marketers to navigate this era and explore the future of personalized experiences,” DigiCon 2025 Chair Alan Fontanilla said.In the tech and AI world, brands leverage personalization to create more engaging and relevant customer experiences by using AI algorithms to analyze data, predict behaviors, and tailor content, recommendations, and marketing messages. About 71% of consumers expect personalization, and companies with high growth see 40% more revenue from it, underscoring the critical role of personalization in meeting consumer expectations and driving customer satisfaction.This year’s theme is a testament to DMAP’s mission to future-proof the industry by providing crucial insights and skills, empowering marketers to stay ahead of the curve in the digital age amid evolving consumer behaviors and rapid technological shifts.“Filipinos are even more connected and are changing their habits digitally, so digital marketers must possess new levels of expertise and adaptability. DMAP is committed to leading the industry in navigating this complex landscape, providing the critical insights and skills necessary to thrive in an era of hyper-personalization. We continue to strive towards fostering an ecosystem where innovation thrives, and where professionals are equipped to shape the future of digital engagement,” DMAP President Miko David said.Building on past successes, DigiCon The Age of ‘I’ 2025 expects to attract over 2,000 attendees from various sectors, including marketing, advertising, business, academia, media, and innovation.Early registration is now open to the public.

Google has announced its intention to appeal a federal antitrust ruling that found the tech giant illegally monopolized the online search and related advertising markets. The decision sets the stage for a prolonged legal battle that could significantly reshape the digital landscape, particularly as concerns about artificial intelligence (AI) dominance intensify.In a post on X (formerly Twitter), Google stated: "We will wait for the Court's opinion. And we still strongly believe the Court's original decision was wrong, and look forward to our eventual appeal." This move comes after U.S. District Judge Amit Mehta in Washington heard closing arguments on Friday regarding potential remedies for Google's market dominance.The original ruling asserted that Google maintained its monopoly through anti-competitive practices, including striking multi-billion dollar agreements with smartphone manufacturers like Apple to be the default search engine on new devices. In 2022 alone, Google reportedly paid Apple approximately $20 billion for this privilege, a sum that significantly contributes to Apple's revenue.The U.S. Department of Justice (DOJ) and a coalition of states have called for sweeping remedies, advocating for Google to divest its Google Ad Manager platform, share search data, and cease these substantial payments to device makers.A significant point of contention and growing concern among antitrust enforcers is the potential for Google's vast search dominance to provide an unfair strategic advantage in the rapidly evolving AI landscape, particularly with products like its Gemini platform. Regulators worry that Google's immense reserves of search data could allow it to swiftly train its AI models, further solidifying its market position.During the recent hearing, John Schmidtlein, an attorney for Google, countered these concerns by stating that the company has already addressed competition in AI by no longer entering exclusive agreements with wireless carriers and smartphone makers. He argued that this change allows these entities to integrate rival search and AI applications, potentially lowering the barrier to market entry for competitors.However, enforcers remain unconvinced, emphasizing that the sheer volume of Google's existing search data still creates an insurmountable lead in AI development.Adding another layer to the complex proceedings, Judge Amit Mehta indicated on Friday that he is considering less aggressive measures to restore competition than the 10-year regime proposed by antitrust enforcers. "Ten years may seem like a short period, but in this space, a lot can change in weeks," Judge Mehta remarked, acknowledging the rapid pace of technological innovation.He also cast doubt on the likelihood of traditional rival search engines like DuckDuckGo or Bing emerging as alternate defaults, particularly in platforms like Apple's Safari browser. "If anything it's going to be one of these AI companies that can do more than just search. And why? Because maybe people don't want 10 blue links anymore," he speculated, highlighting a potential shift in user preferences towards AI-powered search experiences.In a notable development that underscores the evolving landscape, Nick Turley, OpenAI's product head for ChatGPT, has publicly expressed the company's interest in acquiring Google's Chrome browser should Google be compelled to sell it as a remedy in the antitrust case. This statement further illustrates how the outcomes of this landmark antitrust case could profoundly impact the future of not only search but also the nascent and burgeoning AI industry.

A new report from research and advisory firm Enders Analysis reveals that major technology companies are failing to adequately address the escalating problem of video piracy, costing broadcasters and streamers significant revenue and threatening their profitability. The report, titled “Video piracy,” asserts that “industrial scale theft of video services, especially live sport, is in the ascendance.”Enders Analysis contends that while Big Tech companies like Microsoft, Google, Amazon, and Meta are essential to combating piracy, their “conflicting incentives” and “ambivalence and inertia” are in fact exacerbating the issue. The report highlights how these companies inadvertently aid piracy by making illegal services easily discoverable and accessible through low-cost hardware such as the Amazon Firestick.The report criticizes the declining effectiveness of Digital Rights Management (DRM) solutions, particularly those offered by Google and Microsoft, which have been in use for over two decades. Enders suggests a complete overhaul of the technology architecture, licensing, and support model is urgently needed, but notes a “lack of engagement with content owners” indicates this is a low priority for tech giants.“The role of big tech...is currently a combination of ambivalence and inertia, failing to engage decisively with content owners to shore up security architecture, while simultaneously steering consumers to illegal services in the other parts of their businesses,” the report states. It warns that without comprehensive engagement, content owners will continue to bear the increasing financial burden of fighting pirates, often through “war rooms” for live events to tackle illicit streams in real-time.The Alarming Scale of the ProblemEnders Analysis cites a report from the Audiovisual Anti-Piracy Alliance (AAPA), estimating that 4.5 percent of the EU+UK population accesses illicit IPTV services, generating an implied unlawful revenue of €1.05 billion per year. However, Enders believes this figure is just the tip of the iceberg, with its own research and commercial operators’ data indicating piracy accounts for “double digit percentages of overall viewing activity depending on the event.”Call for Stronger Enforcement and Hardware AccountabilityTo combat the growing threat, Enders Analysis advocates for the conversion of the European Commission Live Piracy recommendations into law, a measure currently supported by the Live Content Coalition. This would strengthen enforcement and align EU regulations more closely with UK standards for timely takedown notices of live pirate services.The report specifically calls out Amazon’s Firestick as a prime example of a device contributing to the problem, despite not being a “broadly capable computing device.” Enders suggests that the next generation of the Firestick should implement an approved and verified developer program for app deployment, as Amazon’s current policies have led to “an uncontrolled and flourishing piracy environment.”For major content owners, the report proposes a drastic but effective solution: the withdrawal of all legitimate video service apps from the next version of the Firestick. This move, Enders argues, would limit Amazon’s ability to market the device, reduce consumer demand, and ideally mitigate the piracy threat it currently poses.“Supporting the device without any changes from Amazon only continues to aid piracy, with Firestick a high-quality weapon to enable it,” the report concludes. “Removing premium, legitimate, video service support will limit Amazon’s ability to market and promote the device, reducing consumer demand and ideally the threat it presents.”(Image: Arian Darvishi on unsplash)

A federal judge in Washington indicated on Friday that he is leaning towards less aggressive measures to foster competition in the online search market, potentially scaling back the sweeping 10-year regime proposed by U.S. antitrust enforcers against Alphabet's Google.U.S. District Judge Amit Mehta presided over the closing arguments of a trial aimed at addressing Google's alleged illegal monopoly in online search and related advertising. The Department of Justice (DOJ) and a coalition of states have advocated for Google to share search data and terminate multi-billion dollar payments to Apple and other smartphone manufacturers that secure its position as the default search engine on new devices.Judge Mehta expressed reservations about the rigidity of a decade-long remedial period, stating, "Ten years may seem like a short period, but in this space, a lot can change in weeks," referencing recent developments such as ChatGPT maker OpenAI's acquisition of a device startup.During the hearing, Judge Mehta suggested the possibility of limited data sharing and a conditional end to the default payments, only if other measures fail to stimulate competition. He also grappled with the burgeoning influence of artificial intelligence (AI) products, which he believes could eventually supplant traditional search engines.He speculated that an alternative default search engine in Apple's Safari browser might not emerge from existing rivals like DuckDuckGo or Bing, but rather from AI companies that offer more than just conventional search. "If anything it's going to be one of these AI companies that can do more than just search. And why? Because maybe people don't want 10 blue links anymore," he remarked, referring to Google's earlier search interface.The ongoing case has already impacted Google's share price, particularly after revelations about Apple's exploration of AI-based search options. The trial commenced in April, and Judge Mehta is expected to issue a ruling by August.Antitrust enforcers have voiced concerns that Google's search monopoly provides an unfair advantage to its own AI products, such as Gemini, and vice versa. Nick Turley, OpenAI's product head for ChatGPT, testified that access to Google's search data would significantly aid ChatGPT's development towards its goal of answering 80% of queries with its own search technology. Turley also expressed OpenAI's interest in acquiring Chrome if Google were compelled to sell it.However, Judge Mehta questioned whether companies like OpenAI or Perplexity should be classified as Google competitors for the purpose of data sharing, given that the case primarily focused on traditional search engine rivals. DOJ attorney Adam Severt countered that while the initial phase of the case addressed past conduct, the proposed remedies must be forward-looking.Google's attorney, John Schmidtlein, argued that Google has already addressed AI competition concerns by ending exclusive agreements with wireless carriers and smartphone makers, including Samsung Electronics, allowing them to pre-load rival search and AI applications. Schmidtlein contended that it would be unjust to provide successful AI companies with technology that Google has spent two decades developing. "Coming to Google and asking Google for a handout when they are the market leader seems completely disproportionate to what this case is about," he stated.

Think about the recent cultural highs that ignite excitement, from unboxing festive gifts, to shopping splurges, to electrifying conversations with fans surrounding the sporting events. Where was the buzz? Not just on TV. The real-time excitement—memes, reactions, influencer banter, video tutorials, product plugs, live commentary—is all happening on a variety of social media platforms. This is the new stadium. It’s where your consumers are watching, reacting, talking, and buying—all at once. Multi-screen is the new norm. Consumers today aren’t just passively watching ads; they’re steering the entire buying journey with a second screen. Maybe it’s a reel, a short-form product ad, or a positive reaction to a limited-time sale. This multi-screen behaviour has become the dominant pattern, and brands that aren’t optimizing for that moment are leaving impact and revenue on the table. According to a report, Southeast Asia is a hotspot for online video consumption, with 70.4% of online users active on social media. Users spend about four days a week on new product discovery, playing video games, and streaming shows.Social Optimization: Safety, Suitability & Conversions The brand lives between selfies, posts, and stories. Therefore, measuring the impact of campaigns on real people is more important than ever for brands, making social optimization crucial to bring about transparency and maximize every interaction between the brand and its consumers. A report states that Thailand leads the world in weekly online purchases, with 66.6% of internet users shopping online, followed closely by the Philippines (59.7%), Malaysia (59.6%), Vietnam (59%), and Indonesia (56%).As budgets shift to social media, advertisers call for brand-suitable solutions and transparency to spend and measure their campaigns effectively. Along with identifying the most attention-rich placements across social platforms, advertisers want the ability to avoid risky or unsuitable environments. Most importantly, leveraging real-time insights to dynamically allocate the budget toward high-performing ads while suppressing low performers, thereby driving both efficiency and impact in social media campaigns.Social optimization is a powerful tool for reducing digital waste, enhancing campaign effectiveness, and maximizing the return on ad spend. Advertisers can ensure brand safety and suitability on social media platforms by using measurement and optimization tools to prevent ads from being placed next to harmful or inappropriate content. One of the case studies we saw was by Vinda, who aimed to optimize their media spending and improve the effectiveness of its advertising campaigns on Meta platforms. Leveraging IAS’s AI-powered solutions, Vinda ensured that their campaigns appeared in brand-suitable environments, resulting in a 2.03% increase in video view rate, a 34% rise in conversion rate, and a 1.11% improvement in viewability.How Does Attention Drive Performance on Social Platforms? Attention measurement extends beyond traditional metrics, such as impressions and clicks, to accurately gauge how consumers interact with ads. On social platforms, attention is the critical driver of performance. In environments where content scrolls endlessly and distractions are constant, capturing and sustaining attention is what transforms passive exposure into meaningful engagement and real business outcomes.In partnership with Dentsu, Integral Ad Science (IAS) conducted a study for Standard Chartered Bank (SCB) to examine the impact of attention scores in influencing campaign outcomes across display ad formats. The results showed that SCB attained an attention score 59, outperforming the global coverage across all placement types. Notably, in-app tablet and mobile inventory reached an impressive attention score 89. By optimizing towards high-attention environments, SCB improved cost efficiencies and drove higher conversions. Social media has emerged as a powerful channel for product discovery and purchase, with 70% of consumers preferring to shop via smartphones. This shift is particularly pronounced during culturally significant events such as Ramadan, the Singapore Grand Prix, etc. As social, commerce, and community continue to converge, brands have a unique opportunity to deliver live, localised, and culturally impactful shopping experiences. The social commerce market in APAC is anticipated to grow at a CAGR of 10.6% between 2022 and 2028, reaching $894mn by 2028. Reviews from influencers, interactive formats such as polls and live streaming, and video tutorials are instrumental in catering to today’s digitally native audience that prioritises speed, convenience, and trust. As platform trends continue to unfold, advertisers require advanced measurement and optimization solutions to effectively spend, engage, and measure performance on social media platforms, striking a balance between equity and performance.

Gulf countries are reinventing themselves, quickly. They are now investing in cleaner energy, modern infrastructure, and long-term economic resilience. National strategies like UAE Vision 2031 and Qatar Vision 2030 are pushing change across energy, transport, and technology.Electric vehicles can play an important part in this shift. They support environmental goals and open up new industrial opportunities, helping to build new value chains and attract long-term investment. What's more, people in the region are already warming up to EVs.In the UAE, for example, 63% of residents want EVs to be their main way of getting around by 2025, according to a YouGov survey. Around 73% believe that by 2028, charging stations will be available every few kilometers. These findings show that consumers are ready for change and already have expectations for the infrastructure. They're looking for reliable options, and they're open to new brands that can deliver quality and long-term support.Governments are playing an active role in speeding up this transition, in part to prepare for a post-oil future. Countries across the Gulf are investing in EV strategies as part of their broader economic diversification plans. Qatar's EV Strategy 2021 is already showing results. Over 70% of its public buses are now electric, and its policies promote local assembly, training, and infrastructure partnerships. Oman is also making progress, with initiatives like Net Zero 3 aimed at cutting emissions and reducing fuel use. The country plans to have at least 22,000 EVs on the road by 2040 and to phase out fossil fuel vehicles by 2050.From a bird's eye view, these policies reflect broader national and regional goals to diversify the economy and reduce reliance on fossil fuels. Meeting those goals requires partners who can contribute to more than just car sales, leading governments to look for companies that will help build service networks, support local jobs, and stay for the long term.The call for growth in untapped markets is proving irresistible to international brands. One of them is VinFast, the best-selling car brand in Vietnam. It is stepping into this space with the right offer at the right time, bringing more than ambition. The company has already opened a dealership in downtown Dubai and launched a showroom in Muscat. Its models are smart, practical, and priced to attract high-paying consumers.The Gulf's EV market is still developing, which gives early entrants like VinFast a real advantage. There's space to build customer trust, establish brand recognition, and help shape the expectations of a new generation of EV buyers. By coming in early and backing up its presence with reliable service and local engagement, VinFast can stand out in a space that is filling up fast.For VinFast, a global brand that has established a presence in more than a dozen countries, the Gulf nations and the broader Middle East region are not merely another stop on the map. They represent a strategic move that aligns with both what the company offers and what the region needs. Demand is rising. Policies are in place and the door is wide open.

The German government is reportedly drafting plans for a 10 percent digital tax targeting global internet behemoths like Meta and Google, a move that could further strain transatlantic trade relations.Wolfram Weimer, Germany's federal commissioner for media and culture, revealed the government's intentions in an interview with Stern magazine on Thursday. He stated that the new government is preparing a digital levy on major internet platforms, though alternative solutions, such as voluntary commitments from the affected tech companies to increase their tax contributions in Germany, are also under consideration.The centre-left coalition led by German Chancellor Friedrich Merz had previously agreed to "evaluate" a tax on internet platforms in its treaty signed in early May. The consensus was that any proceeds from such a tax should be reinvested to bolster the country's media landscape."We are serious about this," Weimer, a former editor of Die Welt, asserted in the interview. He added that he has extended invitations to "the leadership of Google as well as key industry representatives" for discussions on alternatives to a tax, including "possible voluntary commitments."A potential German tax on US internet giants could intensify transatlantic trade frictions, particularly as US President Donald Trump has accused the EU of unfair treatment towards American companies and has threatened retaliatory tariffs.However, Weimer appeared undeterred by such prospects, emphasizing that the new German government has already begun the legal groundwork for establishing a tax. He indicated that the duty could focus on the German advertising revenue generated by digital platforms such as Google, Meta's Facebook, and Instagram, with a proposed rate of 10 percent."We are preparing a concrete draft law," Weimer stated, suggesting it "could" be modeled after Austria's system, which he praised as a "simple and effective tax of five per cent on online advertising services for very large platform operators." Weimer highlighted that Germany's actual tax rate could be higher, noting that twice Austria's rate was deemed "moderate and legitimate" by the German government.Several other EU nations, including France, have already implemented similar taxes on digital companies.German Media Applaud InitiativeGerman media organizations, including the Federal Association of Digital Publishers and Newspaper Publishers, have lauded Weimer’s initiative. In a statement to German newswire DPA, they welcomed the prospect of internet giants being "held accountable."The organization, along with the Media Association of the Free Press, urged the Merz government to redistribute the proceeds from any such tax to media organizations with established editorial teams. They stressed that their business models have faced significant pressure due to the dominance of global tech platforms.Weimer told Stern that the proposed tax should apply to all tech platforms that generate "billions of revenue" in Germany and utilize editorial and cultural content created by others. He pointed to Austria's experience, where a similar levy on advertising revenue did not trigger "significant price changes" but resulted in "corporations finally making a small tax contribution to society, meaning their enormous profit margins have slightly decreased."

Soumak Banik has joined WPPMedia (EssenceMediacom) as Managing Director. Banik shared the news on LinkedIn, expressing his enthusiasm for the new role.In his new capacity, Banik will leverage his extensive experience in business transformation, strategic planning, and growth evangelism to lead WPP Media's operations, specifically within the EssenceMediacom framework.With a distinguished career spanning over two decades in the media and advertising industry, Soumak Banik has held significant leadership positions in GroupM, Dentsu Aegis Network India, Publicis Media, etc. His expertise encompasses driving effective marketing solutions across diverse sectors including FMCG, automotive, telecom, e-commerce, and BFSI.Banik's appointment is expected to strengthen WPP Media's strategic capabilities and reinforce EssenceMediacom's position as a leader in the dynamic media landscape.

Publicis Media has successfully regained the media mandate for SAIC-GM in China, marking a significant win for the agency in one of the world's most competitive automotive markets. The renewed partnership highlights SAIC-GM’s confidence in Publicis Media’s strategic capabilities and expertise in delivering data-driven, performance-led solutions.The account, which covers media planning and buying duties, was previously held by a competing agency. With this win, Publicis Media is expected to play a key role in elevating the brand’s visibility and engagement across digital and traditional platforms in China, aligning with SAIC-GM’s ambitious growth and innovation agenda in the region.

Wolfzhowl Global, a 13-year-old brand and consumer strategy consultancy, announced its strategic expansion into Southeast Asia and Australia today, marking a significant step in its global growth. The firm, known for its unique “StraTech” approach—seamlessly blending strategy with technology for rapid, scalable, and omnipresent enactment of insights—has appointed Waheed Bidiwale as its Global CEO and Jean Paul as CEO for Southeast Asia. Singapore will serve as the regional hub for its Southeast Asian operations.Waheed Bidiwale, bringing over two decades of leadership experience in martech, data, and AI across various international markets including Australia, USA, Europe, the Middle East, and Asia-Pacific, will now lead Wolfzhowl’s global Stratech vision. He was most recently the global CSO of Verticurl.Jean Paul, a seasoned business leader with over 20 years of experience across Publicis, Omnicom, and Dentsu networks in APAC markets, will spearhead Wolfzhowl’s growth in Southeast Asia from Singapore. His expertise lies in orchestrating people, products, and profits.Kalyan Ram Challapalli, Founder & Strategy Chief at Wolfzhowl, commented on the expansion, stating, “Our Australia & Southeast Asia entry is a critical chapter in Wolfzhowl’s evolution. With Waheed and Jean onboard, we are ready to scale our Stratech philosophy to a new breed of clients looking for insight & tech transformation.”Waheed Bidiwale, the new Global CEO of Wolfzhowl Global, expressed his enthusiasm, saying, “I’m thrilled to join Wolfzhowl at such a pivotal time. We’re here to prove that businesses don’t just grow when strategy meets technology; they transform. Stratech is more than a methodology; it’s a movement.”Jean Paul, CEO for Southeast Asia, Wolfzhowl Global, highlighted the regional opportunity: “Southeast Asia is full of ambition and complexity, and that’s exactly where orchestration thinking thrives. I’m excited to shape Wolfzhowl’s growth here and help brands win by being behavior-led and tech-enabled.”Founded in 2012, Wolfzhowl Global is a strategy-first firm that integrates brand and consumer strategy with technology and orchestration thinking. With its existing presence in India and MENA, and now expanded operations in Singapore and Australia, the firm aims to partner with ambitious brands seeking both rapid solutions and deep strategic shifts, ultimately driving deeper and more meaningful relationships between brands and their audiences through technology.

Havas N.V., the global communications powerhouse, has announced robust financial results for 2024 and unveiled an ambitious strategic roadmap for sustained growth, prominently featuring significant investments in artificial intelligence. During its Annual General Meeting held on May 28, 2025, the company characterized 2024 as a "historic year of change," marked by a redefined strategic direction, substantial organizational expansion, key acquisitions, and the deep integration of AI across its operations.2024: A Foundation for Future Growth Amidst TransformationIn a year of strategic realignment, Havas achieved net revenues of €2.736 billion, reflecting a 1.5% year-over-year increase. Adjusted EBIT saw a healthy rise to €338 million, up 3.4% from the previous year, aligning with the group’s guidance targets despite a marginal organic revenue decline of -0.8%. Key financial indicators underscore the group's solid performance: an adjusted EBIT margin of 12.4% (+30bps), an impressive free cash-flow conversion of 86%, and a net cash position of €211 million after an exceptional dividend payout.The year also saw the successful implementation of Havas’ new "Converged Strategy," designed to foster deeper collaboration across its global creative, media, and health networks. This strategic pivot positions Havas as "the strongest challenger in a reconfiguring market," emphasizing agility, client proximity, and an entrepreneurial spirit.Global Acclaim and Enhanced Operational DepthWith a formidable presence in over 100 markets and a workforce of 23,000, Havas significantly strengthened its operational depth in 2024. The group received widespread industry recognition, with BETC ranking 1 in the WARC Creative 100, Havas Media Network securing the 1 spot in Europe and LATAM by RECMA, and both Havas India and Havas Health Network being certified as Great Places to Work®. Overall, Havas agencies garnered an impressive 1,575 awards in 2024, reflecting strong performances across its media, creative, and health divisions.Aggressive Expansion Fuels Strategic CapabilitiesHavas pursued an assertive acquisition strategy in 2024, completing six strategic bolt-on acquisitions across the UK, France, Middle East, and Australia. This momentum continued into early 2025 with additional acquisitions in Spain, North America, and Latin America. These strategic moves are designed to deepen Havas’ expertise in high-growth areas such as data, social media, B2B marketing, e-commerce, sports marketing, retail media, and creative services, reinforcing its unified "content-at-scale" network.AI at the Core: A €400 Million Investment in the FutureArtificial intelligence is now central to Havas’ operational and client strategies. The company confirmed a substantial €400 million investment planned between 2024 and 2027 dedicated to enhancing its AI and tech infrastructure. Its specialized platform, Havas.AI, offers a comprehensive suite of services, including consulting, proprietary tools, and AI-driven delivery solutions, underpinning agency operations to streamline workflows, elevate creativity, and maximize client impact.Strategic Talent Acquisition and Leadership ReinforcementA pivotal element of Havas' transformation has been the influx of senior talent from major global competitors, including WPP, Publicis, Dentsu, and Pfizer. Throughout 2024 and 2025, several key leadership positions were filled across strategy, technology, client experience, and media operations. Notably, François Laroze expanded his role to Chief Financial Officer and Chief Operating Officer, and Dan Hagen was appointed Global Chief Data & Technology Officer, signaling Havas’ commitment to integrating strategy, finance, and digital operations globally.Optimistic Outlook for 2025 and BeyondLooking ahead, Havas projects organic revenue growth to exceed 2% in 2025, with an adjusted EBIT margin anticipated to be in the range of 12.5% to 13.5%. The company reaffirmed its mid-term EBIT margin target of 14–15% by 2028 and a stable dividend payout ratio around 40%.Strategic priorities for the coming year include scaling customer experience capabilities, particularly in the U.S., expanding its brand, design, and advisory networks, growing its digital and entertainment services portfolio, and accelerating content-at-scale solutions globally. Havas’ integrated model, combining creativity, data, and media, is strategically positioned to capitalize on secular growth trends in digital transformation, retail, and content personalization.

Accenture has announced that after a transformative tenure as chief executive officer of Accenture Song, David Droga has chosen to step down from day-to-day leadership of Accenture Song at the end of the fiscal year and take on a broader strategic role across all of Accenture as vice chair.On September 1, 2025, Ndidi Oteh will become CEO of Accenture Song. Oteh is currently the Accenture Song Americas lead. Since joining Accenture in 2011, Oteh has been a trusted partner to many of the largest and most innovative Fortune 500 companies, leading complex digital transformations and consumer growth strategies. Oteh will also join Accenture’s Global Management Committee (GMC).Nick Law will become the new Song creative strategy & experience lead and will also join Accenture’s GMC. His reputation as a leader and global design force has long been established.For Droga—who is widely recognized as one of the most influential creative leaders of the 21st century—his decision to pass the torch marks the close of an extraordinary chapter in a storied career defined by creative excellence, leadership at scale and an enduring commitment to positive progress and stewardship.Since assuming the CEO role in 2021, Droga’s impact was immediate, as he led Accenture Interactive through a period of rapid growth and bold transformation. He started by unifying over 40 acquisitions and groups under the name Accenture Song, and introduced a new operating model that integrated creativity, technology, design, AI, strategy and data into one connected platform. He also assembled a leadership team that became the envy of every holding company and consultancy firm. As Droga remarked on the “Masters of Scale” podcast, “We are in the business of scaling excellence to help our clients grow and stay relevant. You start by hiring experts, not generalists, and then build a culture of solving, not selling.”Within only four years, Song became the world’s largest tech-powered creative company, growing from $12.5 billion to $19 billion in revenue (fiscal year ending Aug. 31, 2024). It also established tech-infused creativity as another core offering of Accenture, winning Grand Prix at the Cannes Lions Festival of Creativity every year, I-COM Data Creativity Awards, Red Dot Design Awards, Webbys and even its first Emmy."David Droga has long been a singular force and a once-in-a-generation creative leader and business builder and he has lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song," said Julie Sweet, chair and CEO of Accenture. "He brings humanity, imagination, clarity, and confidence to everything he touches and helps redefine how businesses grow and connect. His brilliance is matched only by his generosity, integrity, and belief in others. As Accenture’s vice chair, his legacy and impact will continue for our people, our work, and our purpose."Droga said: "It has been a privilege to be part of so many missions and cultures around the world. With such extraordinary leadership in place, it felt like the right time. I could not be more confident that Ndidi, Sean and Nick will continue building on Song's legacy of innovation, creativity, and performance. I am also deeply grateful for Julie Sweet's trust, our partnership, and what will be an enduring friendship.”

Popular Japanese lifestyle retailer 3COINS is all set to enter the Hong Kong market this July, marking its first foray into the region. Known for its stylish and affordable everyday goods, the brand’s expansion reflects growing international demand for Japanese minimalist design and practical living solutions.

Australia and New Zealand (ANZ) brands are at the forefront of enterprise AI adoption across the Asia Pacific region, yet significant hurdles in data integration and governance are impeding their ability to deliver truly personalised customer experiences. This is according to Adobe's 2025 AI and Digital Trends report, released today.The annual study, which surveyed 262 senior executives and 945 consumers in ANZ, reveals a remarkable acceleration in generative AI deployment. Twenty-nine percent of local brands are now formally leveraging the technology, a substantial increase from 14% in 2024, marking the fastest year-on-year growth in the APAC region. Additionally, 24% of businesses are running AI pilot programs, with 12% reporting consistent return on investment from active deployments, aligning with the global average.Despite this rapid progress, the Adobe report highlights a clear disconnect between business ambitions and customer experience outcomes. While 45% of executives believe AI has enhanced customer engagement, only 35% of consumers report receiving personalised offers, falling well short of the 62% who desire such tailored interactions.The primary impediment identified is data fragmentation. Over 80% of respondents indicated that disparate data across online and offline channels is limiting their capacity for real-time personalisation. Furthermore, 59% cited governance and compliance issues as a major obstacle to scaling AI, particularly for organizations in the nascent stages of implementation.Duncan Egan, Adobe's Vice President of Enterprise Marketing for APAC and Japan, emphasized the growing focus on data integration. "With two in three brands planning to invest in data integration and real-time insights over the next two years, it’s clear the focus is shifting toward connecting data to deliver consistent, relevant experiences,” Egan stated.The findings underscore the increasing pressure on marketing leaders to bridge the gap between customer expectations and current capabilities, with more than half (53%) of executives feeling intensified pressure to boost engagement and conversion rates.Despite the challenges, personalisation remains the top business priority for ANZ leaders in 2025, followed by data unification and AI deployment. Egan also noted rising interest in agentic AI – autonomous systems that can operate across data sets and campaigns without constant human intervention – but stressed that their effectiveness hinges on robust data foundations and cross-team collaboration."AI adoption is accelerating, but success depends on connected data," Egan concluded. "If businesses want to scale personalisation and unlock AI’s full potential, they need to get their data house in order first."

New data from YouGov Surveys, conducted across seventeen international markets, reveals that nearly six in ten global respondents (59%) feel either very or fairly confident in their ability to identify financial phishing scams. Leading the way in confidence are Britons, with 74% expressing assurance in detecting such frauds, followed closely by Australians (72%) and Americans (71%).Other markets showing high levels of confidence include Canada (68%), Indonesia (66%), India (65%), and both the UAE and Denmark at 63%. In contrast, Spain, Mexico and Poland report the lowest levels of confidence, with only 35%, 36% and 38% of respondents respectively feeling capable of spotting phishing attempts.Despite widespread confidence, more than half of respondents globally (52%) admit they are still concerned about falling victim to a financial phishing scam. Concern is particularly high in Singapore (72%), Indonesia (70%), and India (69%). Significant proportions of respondents in Australia, Mexico, and the UAE (64% each), as well as in France (59%), also report strong apprehension around the issue.One of the key drivers of this anxiety appears to be the growing use of artificial intelligence (AI) in crafting more sophisticated and convincing phishing attacks. While several APAC countries, notably Singapore, Indonesia, and India, show the highest overall concern about phishing scams, AI-enhanced scam fears are equally strong in both Asian and Western markets. Concern is highest in Singapore and Australia (80% each), followed closely by the UK (79%). At least three-quarters of Americans (76%), Canadians (76%), Indians, and Indonesians (75%) also express worry about AI-driven phishing tactics.When asked about who should bear the responsibility for protecting against phishing, global opinion is evenly split. Respondents believe that both individuals and banks share the responsibility equally. While nearly three-quarters (74%) say banks should do much more to educate customers about phishing scams, an identical proportion (74%) agree that individuals need to take more personal responsibility as well.In terms of current support, just over half of respondents (53%) believe their bank provides a good level of protection against phishing threats. Additionally, 37% say they have received phishing awareness training from their bank, with most of those who did finding it either very or somewhat helpful.Looking ahead, respondents expressed varied preferences on how often they’d like to receive phishing awareness updates. Nearly half are open to regular updates, with 13% preferring weekly communication and 30% favoring monthly updates. 19% prefer quarterly updates, while 17% would only like to be informed when a major new scam emerges. Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 502 and 2,124 for each market. All surveys were conducted online during January 2025. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.

The Mavericks, India’s leading reputation and communications consultancy, is proud to announce its inclusion in One Asia Communications (OAC), a premier alliance of owner-operated PR and marketing agencies across Asia. With this move, The Mavericks becomes India's exclusive partner in the OAC network.As part of this powerful collaboration, The Mavericks will enable clients with pan-Asian ambitions to seamlessly expand their communications footprint across 13 key markets, including Indonesia, Japan, South Korea, Singapore, China, Vietnam, and more, without losing the personal, insight-led counsel they rely on.“This partnership is built on shared values — deep local expertise, a commitment to meaningful storytelling, and an audience-first mindset,” said Chetan Mahajan, Founder & CEO, The Mavericks. “For Indian brands going global and global brands entering India, this network offers the agility of local operators and the scale of a regional powerhouse.”The OAC alliance brings together the strengths of leading agencies across Asia, creating a trusted platform for clients navigating complex media landscapes, multilingual communications, and culturally nuanced campaigns.Siwon Hahm, Chair of OAC and CEO of Hahm Partners, said: “The Mavericks brings incredible energy, creativity, and a strong foundation of strategic reputation management. Their inclusion completes OAC’s presence in major Asian markets, strengthening our mission to deliver cohesive, high-quality communications across borders.”Ong Hock Chuan, Founder of Maverick Indonesia and a longtime peer of The Mavericks’ leadership, added: “While we share a name by coincidence, what binds us is a shared philosophy. Chetan and his team have consistently inspired with their bold yet grounded approach. We’re thrilled to collaborate more closely and create value for businesses, bridging India and Indonesia.”

Leading Asian AV and broadcast systems integrator Ideal Systems has acquired Singapore-based pro-audio specialist Control Logic Systems (CLS). In a deal announced on the opening day of Broadcast Asia 2025, David Seow, Managing Director at Control Logic Systems, said: “We are delighted to become part of Ideal Systems growing AV business in Southeast Asia, and think our premium speaker bands including Fohhn Audio, Amate Audio, Revolution Acoustics, Bogen and Public Adress Systems from LDA Audio Tech and Amperes Electronics, will fit perfectly into the premium Pro-AV market space where Ideal Systems operate. We bring with us, over 30 years of enterprise Pro-Audio experience with large scale deployment projects like networked public address system design and installation for Singapore Changi Airport Terminal-3, and to Singapore rail system (MRT) as well as Churches, Auditoriums, Hospitality and Retail markets. We will work with Ideal’s SEA team to boost the enterprise audio systems capability of Ideal’s rapidly growing Pro-AV business.”The deal will see CLS staff, and its existing stock, including a wide array of demonstration equipment being relocated from CLS and installed into Ideal’s offices, which will ensure that Ideal Systems have full audio demonstration capabilities for cutting edge audio products like beam steering speakers permanently available for its customers.Fintan Mc Kiernan, CEO of Ideal Systems in Singapore, stated: “The timing is great for us, as our AV business is continuing to grow, to be able to bring in such experienced audio experts like CLS is a major boost for our AV team. With a new lineup of premium audio products and the injection of CLS technical knowledge and market experience, we are set to accelerate our growth in the market while also increasing our quality of service to our customers. David is an Elected member of Institute of Sound, Communications & Visual Engineers (UK), and has an amazing technical skillset in audio, which will not only compliment our business but will be a great support asset for our expanding teams in Singapore, Malaysia and Indonesia. We have successfully worked with CLS on previous cutting-edge sound system hospitality projects where we deployed Fohhn Beam Steering Active Line Array Speakers for The Iconic Marjorie Hotel in Penang, The Pelangi Beach Resort & Spa in Langkawi and The Hilton Hotel in Petaling Jaya. During these projects we have developed a tight partnership with CLS and over the past few years it became the logical next step to bring their audio specialization into our AV portfolio for Southeast Asia”. (Image: Fintan Mc Kiernan, CEO of Ideal Systems and David Seow, Managing Director of Control Logic Systems)

Ex-Monkeys Melbourne CCO Ant Keogh, CEO Paul McMillan, and CSO Michael Derepas have launched their highly anticipated independent agency ‘Kerfuffle’ with new headquarters in Flinders Lane, Melbourne.The trio, recognised as one of the most awarded agency teams in the country, spent seven years at the helm of The Monkeys Melbourne, following hugely successful long-term stints at BBDO Melbourne and George Patts. Joining them are Group Account Director Jessie Roper, Senior Copywriter Carly Dallwitz, Senior Producer IIona Phyland, along with Creative Partners Josh Stephens & George Freckleton. Says Keogh: “At Kerfuffle, we are unashamedly about creativity. At a time where the industry is under threat from all angles, we are doubling down on what creativity can do for business and aim to be a safe haven for the best creative minds in the country. In the great battle for attention, creativity wins.” Says Derepas: “At the end of the day, the best strategy is only as good as the work it creates. To earn brands their precious piece of mental real estate, you need rock-solid strategic foundations. Only then, can the creatives leap further, and release big creative ideas that command actual human attention – the kind of work we want to create at Kerfuffle.”When asked about the origins of the name ‘Kerfuffle’ Keogh says “Our clients need to make a noise, get noticed, create a commotion. Unless you do that first, everything else is academic. It comes out of that. Or maybe we just thought it sounded funny.” Says McMillan: “Kerfuffle is a small group of smart people with huge experience. Collectively we have made a lot of great work with many wonderful agencies, clients and colleagues… now it’s super exciting to be backing ourselves and having a crack as an independent.”The combined experience of the group spans strategy and/or creative for iconic brands including Carlton Draught, Corona, Great Northern, Pure Blonde, Victoria Bitter, Dare Iced Coffee, Farmer’s Union, Big M, Snickers, Mars, Mars Pet, Cadbury, Bega, Lion, BCF, Rebel Sport, Target, Macpac, Remedy Drinks, Yoplait, AHM, iSelect, Bupa, NAB, Coles, Target, Telstra, General Motors, Supercheap Auto, Visit Victoria, Australian Defence Force, TAC, Australian Government, Victorian Government, and many more.

As Connected TV (CTV) adoption continues its rapid ascent across Asia-Pacific, new research indicates that the viewing context—whether solo, with family, or among friends—is fundamentally reshaping advertising strategies. A comprehensive study by Omnicom Media Group Asia Pacific (OMG APAC) reveals that while solo streamers dominate weekday viewing, co-viewing households on weekends offer a richer opportunity for advertisers to forge deeper connections.The study, "Connecting Connected TV," surveyed 11,200 streaming users aged 18 to 64 across 14 APAC markets in late 2024. Conducted in collaboration with CINT and featuring insights from industry giants like Google, GWI, Samba TV, Samsung Ads, Teads, and The Trade Desk, the research delved into viewing behaviors, device usage, subscription trends, and crucial ad receptiveness.A key finding highlights a significant disparity in ad receptiveness: approximately 65% of viewers in large-family settings expressed openness to advertisements, a stark contrast to the 53% of solo streamers. This trend extends to purchase intent, with 62-66% of family groups showing higher ad-driven intent compared to 50% of lone viewers.The study also underscores the importance of brand safety, particularly when content is viewed with children. As family viewing often steers away from mature genres, age-appropriate ads placed within safe content slots can significantly build brand trust with parental audiences.Despite the prevalence of solo streaming sessions, especially during weekdays, a remarkable 87% of viewers multitask, toggling between content and other distractions. However, co-viewing significantly reduces this behavior by 13%, indicating a more captive audience during planned communal viewing sessions. This cognitive shift necessitates a re-evaluation of ad formats, with compelling audio being crucial for multitasking solo viewers, while co-viewing audiences present a more receptive environment for various creative approaches.Content preferences also diverge based on viewing context. Solo streamers gravitate towards easily digestible content like comedy or action, suitable for short bursts or distracted viewing. In contrast, co-viewing unlocks a broader range of genres, with reality shows, live sports, and travel documentaries gaining popularity when viewing decisions are made collectively, particularly on weekends. For marketers, especially in co-viewing-heavy markets like India, Indonesia, and the Philippines, A/B testing content across different scenarios—from solo mobile viewing on public transport to communal family nights on CTVs—is highly recommended.The research also found that the average APAC viewer holds 11 video service subscriptions but only regularly uses four. Despite this, viewers in markets such as New Zealand and Japan demonstrate higher subscription value, often engaging with three out of every five services monthly. While platforms like Apple TV+ exhibit higher loyalty among active users, YouTube, Netflix, and Prime Video continue to dominate in both reach and retention across most APAC markets. This emphasizes the need for marketers to prioritize quality over quantity when selecting platforms for campaign deployment.Impressively, seven out of ten viewers recall seeing ads on streaming platforms, with skippable ads, front-loaded exposures, and homepage banners proving most effective. Moreover, 65% of viewers reported that these ads increased their likelihood of remembering a product. However, recall alone is insufficient; 67% of viewers prefer a variety of ads from different brands, indicating that well-crafted creative, rather than mere frequency, drives engagement.Device usage varies significantly by viewing context. Smartphones dominate solo streaming (81%), reflecting weekday routines such as commuting or short breaks. On weekends, the living room reclaims its status, with 55% of viewers preferring CTVs for communal viewing. Larger screens, slower pacing, and communal settings contribute to this shift.Regarding spending patterns, the study revealed an average monthly spend of US$19 on streaming services, encompassing a mix of paid, free, and shared accounts. Singaporeans and Australians lead in spending, while viewers in India, Indonesia, and Thailand benefit from localized pricing and account sharing. The disparity between median and average spend suggests a polarized audience with varying willingness or ability to pay, influencing brands' choices between ad-supported and subscription platforms and tailoring creative by market."The recent evolution in online video consumption is fundamentally re-shaping how people consume content and how brands and agencies engage with them," said Nina Fedorczuk, Chief Enablement Officer at OMG APAC. "Despite the ongoing yet seemingly small changes in tech advancements and original equipment manufacturers (OEMs), the scale and impact of CTV and online video consumption should not be overlooked. It is still important to look at the landscape holistically. This helps us better understand those who are consuming it as well as their motivations and perceptions."As CTV continues to mature across APAC, advertisers are encouraged to analyze not just what people are watching, but the crucial context of how, when, and with whom.Image: Kevin Woblick unsplash

Prudential Singapore has launched GenAI XPonential, a new programme in partnership with the Infocomm Media Development Authority (IMDA) to accelerate the adoption of Generative AI (GenAI) among small and medium-sized enterprises (SMEs). Unveiled by Senior Minister of State for Digital Development and Information, Mr Tan Kiat How, at ATxEnterprise - an Asia Tech x Singapore (ATxSG) event held today - the programme is in support of the Digital Enterprise Blueprint and aims to equip SMEs with practical knowledge and real-world use cases to strengthen AI adoption.As part of the programme, SMEs will gain access to a series of up to 10 bite-sized explainer videos and up to four hands-on workshops co-created and hosted by Prudential and its Talent Engagement Ecosystem (TEE-Up)1 partner, Republic Polytechnic. The first two videos on GenAI-enabled Customer Engagement Chatbots and GenAI-enabled Sales & Marketing Content Creation will be available on IMDA's CTO-as-a-Service platform for SMEs, and the remaining videos will be rolled out progressively in the second half of 2025. The complementary workshops offered as part of the programme are conducted by Prudential's GenAI domain experts and Republic Polytechnic lecturers.Prudential has been a long-standing supporter of SMEs through its SME Skills Accelerator Programme2, which equips SMEs with the skills and resources to grow and innovate by upskilling and reskilling their employees. In 2022, the insurer had worked with Ngee Ann Polytechnic and ST Engineering to produce a digital commerce playbook to help SMEs kickstart their digital journey in a safe and secure manner3.Ben Tan, Chief Distribution Officer, Prudential Singapore, said: "Having been a long-time supporter of SMEs, who are a key pillar of Singapore's economy, we are proud to deepen our commitment by enabling them to gain access to the latest technologies such as GenAI to fuel business growth. Through practical explainer videos and hands-on workshops conducted by us and Republic Polytechnic, one of our Talent Engagement Ecosystem partners, we aim to equip SMEs with the knowledge and skills to apply GenAI meaningfully in their businesses. These efforts are part of the GenAI XPonential programme, delivered in partnership with IMDA, to help SMEs innovate, grow, and stay competitive in today's digital economy."Johnson Poh, Assistant Chief Executive, Sectoral Transformation Group, IMDA, added: "In today's fast-evolving digital landscape, it is vital to equip our SMEs with the tools and knowledge to harness GenAI effectively. IMDA welcomes the collaboration with Prudential Singapore to ensure that our SMEs can navigate the complexities of this emerging technology, gain the confidence to use GenAI to boost productivity, and remain competitive in an AI-driven economy."Collaboration with students to bring GenAI to the foreStudents from Republic Polytechnic's Year 2 and 3 cohorts were engaged to develop the GenAI XPonential tech explainer videos. Guided by experts from IMDA and Prudential, these students explored real-world GenAI applications while honing their videography and editing skills. These students were engaged for their digital fluency and to encourage knowledge sharing. Singapore's youth are among the most active users of GenAI, with 80 per cent4 using the technology at least once a week for tasks such as homework or school-related tasks.Wong Wai Ling, Director, School of Infocomm, Republic Polytechnic, said: "This collaboration exemplifies how industry and education can come together to empower both students and SMEs in the GenAI space. Our students had a unique opportunity to translate classroom learning into practical outcomes, co-creating resources that will help local businesses harness the potential of emerging technologies. We are proud to support Singapore's digital future by equipping youth with real-world skills while contributing to the nation's broader upskilling efforts."Ben Tan added: "By involving youth in the creation of educational content for SMEs, the broader initiative nurtures the next generation of AI creators who are confident in using new technologies and eager to drive change. It also encourages intergenerational learning, where students support SMEs in the digital economy, building a future-ready ecosystem grounded in knowledge sharing and innovation."This collaboration, supported by the National Youth Council, deepened students' understanding of emerging technologies, served as a platform for them to apply their skills in a real-world setting, and is part of youth outreach initiatives aimed at helping SMEs upskill.

PepsiCo announced a ground-breaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest growing sport with three of PepsiCo's powerhouse brands: Sting Energy, Gatorade, and Doritos. Each brand will be brought to life with the partnership as the deal connects the high-energy excitement of Formula 1 with PepsiCo's passion for creating unforgettable fan experiences around the world. With Formula 1's cumulative global audience of 1.6 billion viewers and an active fan base of 826 million, this partnership establishes a powerful platform for PepsiCo to engage with consumers across the 21 countries on the racing calendar, and more than 200 territories through broadcast.As an Official Partner of Formula 1, PepsiCo has secured comprehensive rights, including: TV-visible trackside advertising; Fan Zone activation opportunities at 21 races; tickets and hospitality experiences; exclusive marketing rights for featured brands; and exclusive track pouring and product supply rights, across global race venues. The deal also includes an official partnership with F1 Sprint, which has proven to be hugely popular among fans with TV viewership on Sprint weekends on average 10% greater than a non-Sprint weekend. As part of its long-standing commitment to empowering women in sport, PepsiCo will also extend its involvement to F1 Academy, with more details to be shared in the coming weeks.PepsiCo will be creating memorable fan engagement programs that include meaningful food and drink experiences beyond just the race venues through exciting on-pack promotions, digital experiences, and unique content that will bring Formula 1 to an even wider audience. This partnership includes opportunities, such as immersive brand experiences in Formula 1 Fan Zones, and rights for limited edition, co-branded products.Sting Energy: Official Energy Drink of Formula 1Sting Energy is set to electrify F1 fans around the globe with a surge of energy to the partnership. Its distinctive proposition lies in delivering the taste and refreshment of a soft drink, combined with the functional boost of an energy drink, all at an accessible price point. This winning combination has strongly resonated with consumers who live to make the most of every moment.As PepsiCo’s flagship energy brand, and one of the fastest-growing energy drinks globally, Sting Energy has experienced explosive growth over the past five years. It now ranks 1 or 2 in market share across key markets, where it has been launched, including India, Pakistan, Egypt, Morocco, Myanmar, Sri Lanka, and Vietnam. With Sting currently available in 34 markets, this partnership presents a significant opportunity for the continued global expansion of Sting and Formula 1.In a sport like Formula 1, where fans obsess over every detail, Sting Energy is tapping into the most iconic element of the experience — the sound. Teaming up with world-renowned DJ Armin van Buuren, Sting Energy playfully unveiled its unexpected connection to Formula 1 through a fun fan discovery – the distinct sound of “Stinggg” has always existed within the roar of an F1 engine. What began as a playful studio experiment quickly ignited global buzz, sparking a wave of excitement among racing, music, and sports fans alike. The unexpected sonic crossover drove a viral conversation and set the stage for Sting’s bold, immersive fan experiences — powered by the disruptive energy of sound.Gatorade: Official Sports Drink of Formula 1Gatorade will serve as the Official Sports Drink of Formula 1, as well as an Official Partner of F1 Sprint. A format defined by pure racing action, Gatorade provides the perfect partner between the F1 Sprint series and a brand that is widely associated with high performance and athletic success.This sponsorship includes at-event hydration, on site branding, such as track signage, broadcast graphics and interview backdrops throughout Sprint weekends. Gatorade's Sprint sponsorship will begin later this year, giving fans an early taste of this partnership.Doritos: Official Savory Snack Partner for F1As the Official Savory Snack Partner of Formula 1, Doritos – the boldest snack – joins forces with the boldest sport. This partnership will bring the unmistakable flavor of Doritos to F1 fans around the world, delivering exciting culinary experiences through Doritos Loaded at race locations and beyond. With global activation rights, Doritos is set to turn up the flavor on and off the track.“This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences,” said Eugene Willemsen, Chief Executive Officer, International Beverages, PepsiCo. “Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands – particularly Sting Energy – on the world stage. Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence.”Stefano Domenicali, President & CEO of Formula 1, said:“Today is a moment to celebrate the partnership between two iconic and historic global brands — a sparkling union that will bring together tradition and innovation, generating excitement, entertainment, and unforgettable experiences for our fans and customers around the world.“PepsiCo will tap into the unique potential of Formula 1 as a global platform to connect with new audiences, and we will benefit from their energy, their extraordinary products, and their loyal community.“With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey.”

Sharlene Wu has stepped down from her position as Chief Executive Officer of Grey and AKQA China. Her departure marks a significant leadership change at the creative network, where she had been instrumental in driving strategic growth and creative innovation across the region. Further details regarding her next move or successor are yet to be announced.

As part of its bold rebrand and transformation, So Drama! Entertainment has convened its inaugural Advisory Panel—signaling a clear commitment to meaningful change in the way it creates, communicates, and connects with audiences.Comprising eight respected voices from the media and entertainment industry, public sector, and academia, the panel will provide strategic counsel to support So Drama!’s growth in an evolving media landscape. The Advisory Panel will serve as a consultative body, offering strategic guidance, fresh perspectives, and actionable recommendations to strengthen the company’s market position, foster content innovation, and deepen audience engagement.Members will lend insights on industry trends, audience behaviour, content strategy, and distribution channels, while also advising on brand positioning, public communications, and long-term engagement strategies.Chaired by Guan Hin Tay, APAC Regional Director of The One Club for Creativity, the panel includes:He Ruiming, Co-founder, The Woke SalarymanSi En Tan, Founder, Momo Film CoLeslie Lee, Media ConsultantProf Ishtiaq Pasha Mahmood, National University of SingaporeBrian Gothong Tan, Multidisciplinary Artist, Film and Theatre DirectorLim Jing Ting, Ministry of Digital Development and InformationInch Chua, Multidisciplinary Artist & Singer-SongwriterTogether, the panel brings deep and diverse experience in communications, content production, branding, technology, and the arts.“We are honoured to have such a dynamic panel of advisors joining us at this pivotal stage of our growth,” said Melvin Kuek, Executive Director of So Drama!. “Their collective expertise will help us sharpen our strategic vision, push creative boundaries, and stay ahead of industry shifts—all while continuing to produce content that resonates with and enriches our audiences.”Chairperson Guan Hin Tay shared, “The media and entertainment sector is undergoing rapid transformation. I’m excited to work with So Drama! and fellow panel members to help the organisation remain agile, innovative, and relevant in this new era of storytelling.”With this initiative, So Drama! reaffirms its commitment to staying at the forefront of the media and entertainment industry—both in Singapore and beyond.

GroupM Indonesia has announced the appointment of Sri Widowati as its new Chief Executive Officer. With a wealth of experience across leading global brands, Widowati steps into the role with a vision to drive strategic growth and innovation for the agency in one of Southeast Asia’s most dynamic markets. Her leadership is expected to strengthen GroupM’s position in Indonesia, fostering deeper client partnerships and accelerating digital transformation.

Lotus Cars Malaysia (LCM) has announced the appointment of NP Digital as its paid media agency of record. This strategic partnership aims to accelerate the brand’s digital resurgence and reintroduction to the Malaysian automotive market, with a focus on enhancing brand awareness and driving lead generation.Under the new mandate, NP Digital will be responsible for the comprehensive strategy, management, and performance optimization of LCM’s paid media campaigns across key platforms, including Meta (Facebook and Instagram) and Google Search ads. The initiative targets Malaysia’s increasingly tech-savvy and discerning automotive audiences.The appointment comes as LCM intensifies its digital engagement efforts, coinciding with the launch of its all-new product lineup, spearheaded by the all-electric Eletre SUV. Billed as the world's first all-electric hyper-SUV, the Eletre is central to Lotus Cars Malaysia's renewed push in the rapidly expanding electric vehicle (EV) segment.Distributed under the Karrus Automotive Group’s Lotus Karz Sdn Bhd, LCM recorded strong performance in 2024, delivering over 200 units. This aligns with the Malaysian automotive market's record high last year, which saw over 816,000 vehicles sold, a 2.1% year-on-year increase, significantly bolstered by the rising demand for electric vehicles. The Malaysian government has also set an ambitious target of establishing 10,000 EV charging stations by 2025, further fueling the EV market's growth.NP Digital’s role extends beyond tactical execution, encompassing a data-driven strategy combined with creative storytelling. The agency's objective is to expand LCM’s reach, cultivate a passionate community, and connect with younger audiences who prioritize performance, sustainability, and design in their automotive choices.The partnership is secured on a retainer through 2025, with both parties anticipating a long-term collaboration. This new alliance also strengthens NP Digital’s growing portfolio in Southeast Asia, cementing its position as a leading digital agency for premium, globally recognized brands.Justine Ong, Head of Marketing at Lotus Cars Malaysia, commented on the appointment, stating, “We’re rebuilding Lotus Cars Malaysia with passion and purpose. That’s why we chose a partner who believes in the brand as much as we do. When you start from scratch, conviction matters just as much as capability.”Marcus Siow, Senior Director of Business Development at NP Digital, added, “Partnering with a brand as renowned as Lotus Cars Malaysia is a milestone that reflects the confidence global brands place in NP Digital’s ability to drive real business outcomes. It also marks our continued diversification across business sectors – including a growing momentum in the automotive space.”This collaboration highlights a broader trend of digital transformation within Malaysia’s automotive sector, as legacy British brands increasingly leverage data-driven marketing to cater to evolving consumer preferences. Earlier this year, MG Motor Malaysia, a brand under SAIC Motor, also appointed Digital Symphony as its official digital marketing agency to enhance its digital presence and drive sales in the Malaysian market.

McCann Worldgroup has announced the strategic appointment of Arthur Tsang as Chief Creative Officer for Greater China. Based in Shanghai, Tsang will report directly to Carter Chow, CEO of McCann Worldgroup Greater China, marking a significant step in the network's ongoing initiative to strengthen its leadership team and reinforce its commitment to innovative creativity in the region.This key hire underscores McCann Worldgroup's sharpened focus on developing cutting-edge, culturally resonant ideas that resonate with consumers, build enduring brand platforms, and drive sustained business growth across Greater China. Tsang’s arrival is expected to significantly amplify the agency’s capacity to deliver bold, culturally attuned, and creatively effective solutions for clients.Tsang brings a diverse background to his new role, with a unique combination of global experience, cultural fluency, and a cross-disciplinary career spanning music, finance, and advertising. This blend of expertise is anticipated to fuel originality of thinking and elevate creative excellence within the agency. He joins a leadership team dedicated to pushing creative boundaries and igniting breakthrough ideas in one of the world's most dynamic and creatively demanding markets.Throughout his distinguished career, Tsang has been instrumental in crafting campaigns that have seamlessly integrated into popular culture in China. Notable works include the Extra – ‘Flavours of Life’ series, Snickers’ ‘Fists of Hunger’ featuring Mr. Bean, and Mercedes-Benz’s inaugural brand campaign in China, ‘Follow Your Heart, Keep Driving.’ These campaigns not only captured widespread attention but also played a pivotal role in shaping brand narratives at the intersection of culture, entertainment, and commerce.An Oxford graduate with a degree in physics and philosophy, Tsang’s early career in investment banking and professional music honed both his analytical and artistic instincts. This rare combination informs a creative approach that is both emotionally intelligent and strategically grounded, crucial qualities for modern brand storytelling.Tsang began his advertising journey at Ogilvy & Mather, where he led work for major clients such as Hong Kong Disneyland, Unilever, and Coca-Cola. His career further includes significant leadership roles at Saatchi & Saatchi and BBDO, where he served as CCO of Beijing and global lead for Mars, a partnership spanning 15 years. As CCO of BBH Greater China, he collaborated with Google and Samsung and co-created "Meet the Daydreamers," an original reality show with Tencent Video. Most recently, he returned to BBDO to lead both the Greater China region and the global Mars business, while also delivering award-winning work for Budweiser and Harbin Beer.Carter Chow, CEO of McCann Worldgroup Greater China, expressed his enthusiasm for the appointment, stating, "We are excited to welcome Arthur to the McCann Worldgroup family. In today’s competitive, fast-moving landscape, brands need creative ideas that don’t just spark short-term attention; they need ideas that build lasting brand value. Arthur’s ability to connect cultural insight with commercial strategy will be a huge asset as we continue to help our clients craft enduring brand platforms."Arthur Tsang commented on his new role, saying, "I’m thrilled to be finding a new home at McCann Worldgroup. I have always admired McCann’s 'Truth Well Told' philosophy, and in times like these, nothing could be more important or relevant. I look forward to carving out a new chapter of that truth with Carter and the team."Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific, also shared her positive outlook on the appointment: "Arthur brings the kind of energy and joy that our industry needs right now, reminding us that creativity should be as fun as it is powerful. I’ve always admired how he combines that spirit with strategic thinking, maturity, and an ability to elevate those around him. He’s not only a brilliant creative mind but also a natural mentor and leader. I’m confident he will inspire our teams and nurture the next generation of talent across Greater China."

The United States Justice Department has initiated a preliminary investigation into whether Google potentially violated antitrust laws through its recent partnership with artificial intelligence startup Character.AI, according to a Bloomberg report. The inquiry centers on whether the deal was deliberately structured to circumvent formal regulatory scrutiny typically applied to mergers and acquisitions.While no official charges have been filed, the investigation underscores a growing concern among regulators that dominant technology firms may be using strategic partnerships to stifle emerging competition within the rapidly evolving AI sector.The agreement in question saw Google secure a non-exclusive license to utilize Character.AI’s large language model technology. Additionally, Character.AI's founders, who were formerly Google employees, rejoined the tech giant last year, bringing with them members of their research team. Despite these arrangements, Character.AI maintains its independent company status, and Google holds no ownership stake, a company spokesperson confirmed."We’re excited that talent from Character.AI has joined the company but we have no ownership stake and they remain a separate company. We’re always happy to answer any questions from regulators," stated Peter Schottenfels, a spokesperson for Google, in an emailed response.This probe aligns with a broader strategy adopted by the Biden administration to intensify scrutiny of potential anti-competitive behavior across the burgeoning AI ecosystem. Regulators are specifically examining partnerships involving advanced computing infrastructure and AI models, concerned that established tech firms might leverage their financial power to gain disproportionate advantages.Previous reports from Bloomberg indicated that the deal included a provision allowing existing Character.AI investors to sell their shares at a valuation pegged at approximately $2.5 billion. While this transaction did not trigger a formal antitrust review at the time, investigators are now assessing whether such arrangements could be deemed anticompetitive.This civil inquiry adds to significant legal pressures already facing Google. U.S. courts have previously found the company to have maintained unlawful monopolies in both online search and digital advertising markets. In one ongoing legal battle, the Justice Department has proposed remedies that could include separating Google’s Chrome browser business from its search operations. Furthermore, regulators are seeking judicial approval to prevent Google from entering into default search engine agreements, particularly those linked to AI products, and to grant antitrust enforcers the authority to review all future AI-related acquisitions or collaborations, regardless of their size.Character.AI, known for its ability to generate chatbots that can emulate a wide range of personas, has experienced rapid growth and popularity. Its technology is highly regarded for its versatility but also sits at the center of ongoing regulatory debates concerning data use, competition, and ethical AI deployment.While the outcome of the current probe remains uncertain, it signals a clear intent by regulators to proactively address and prevent monopolistic practices within the dynamic AI landscape.

Day 2 of Goafest 2025 witnessed a compelling fireside chat titled “Rewriting Rules of Storytelling,” featuring the multifaceted Suniel Shetty – Entrepreneur, Actor, Investor, Mentor, and a true sportsman at heart. Moderated by Aruna Daryanani, Director at Amazon MX Player, the session offered an inspiring deep-dive into Shetty’s personal journey, creative philosophies, and the evolving landscape of Indian action storytelling.Speaking on his holistic approach to fitness and success, Shetty emphasized that consistency and discipline are foundational—not only for physical strength but for overall well-being. “Fitness today isn’t just about muscles. It’s about mental health, nutrition, and a sustainable lifestyle,” he shared, busting common myths around diet and calorie intake.The conversation turned toward “Hunter Season 2,” the much-anticipated action thriller that also tugs at the heartstrings. Shetty described the series as more than just high-octane action—at its core, it’s a father’s emotional journey to reunite with his daughter, layered with themes of family, loyalty, and societal respect. “It’s storytelling with soul,” he said, attributing the show’s success to its emotional depth, impactful music, and high production values.Reflecting on his career, Shetty recalled his most challenging role—playing a real-life hero in the film Water. “The responsibility is enormous when you're portraying someone who actually lived and inspired,” he admitted.Throughout the session, one message rang clear: authenticity and 100% effort build lasting fan loyalty. Shetty acknowledged the deep emotional connections fans have with his characters—sometimes even imitating his stunts—underscoring the power of honest storytelling.On the growth of Indian action content, he remarked, “We’re telling stories with action, heart, and purpose. It's time we give our own stories the support they deserve.”The fireside chat concluded with a call to embrace stories that reflect values of unity, respect for uniformed personnel, and the strength of family bonds—all themes strongly echoed in Hunter.As Goafest continues to celebrate creativity and content innovation, Suniel Shetty’s insights offered a masterclass in how to evolve with time while staying rooted in purpose.

Day 3 of Goafest 2025 featured a powerful and introspective fireside chat with Luke Coutinho, one of India’s leading holistic health experts, in conversation with Babita Baruah, CEO of VML India. The session, ‘The Burnout Cure for Creative Brains’, delved into the growing mental health challenges faced by professionals in the creative industry, offering a much-needed roadmap to restore balance, purpose, and well-being.Coutinho emphasized that burnout is not just fatigue—it’s a state of chronic stress marked by emotional numbness and the loss of joy. He cautioned against confusing burnout with general stress or depression, underscoring the importance of clarity in diagnosis and treatment.Key takeaways from the session included:Personalized Wellness: Health routines must be tailored to individual lifestyles rather than driven by passing trends.Foundations of Creativity: Nutrition, quality sleep, emotional wellness, and movement are non-negotiables for creative energy and mental clarity.The Dark Side of Hustle Culture: Constant busyness leads to exhaustion and erodes long-term productivity. Coutinho advocated for “purposeful urgency” over relentless hustle.Emotional Reconnection: Creativity thrives on joy and emotional connection. Stillness, presence, and nature are vital for regaining inspiration.Daily Rituals: Practices like gratitude, breathwork, and digital detoxes can restore balance and elevate everyday well-being.Redefining Leadership: In a post-COVID world, employees—especially Gen Z and millennials—expect their workplaces to prioritize mental health. Leaders must be emotionally aware, open, and vulnerable.Workplace Transformation: Companies must create environments of empathy and psychological safety. This includes regular check-ins, clear mental health policies, and manager training to spot and support team members in distress.Culture Shift: To truly support creativity, organizations must normalize therapy, mindfulness, and honest conversations around mental health.The session concluded with a call to action: it’s time for creative industries to take mental health seriously—not just as a benefit, but as a foundational element of sustainable success.Goafest 2025 continues to serve as a platform not only for creativity but also for courageous conversations that shape the future of work and well-being.

Day 3 of Goafest 2025 witnessed a compelling session led by Anupama Ramaswamy, who offered a deep dive into the conversations and considerations that shaped jury deliberations. In her session titled ‘What Ignited the Jury Room?’, Ramaswamy unpacked the driving forces behind some of the most impactful creative work being recognized today.Highlighting campaigns that dared to challenge the status quo, she showcased how fresh perspectives and bold storytelling have become instrumental in sparking societal change. From Lays x UNA’s “Farm Equal”, which tackled gender equality in farming, to Reliance’s “Pink Star Rating”, the world’s first global safety app for women travellers, the session celebrated campaigns that blend creativity with purpose.Other standout examples included:Mahindra’s “Nanhi Kali”, using football to empower girls beyond traditional household roles.Navneet’s Colour Blindness Book, benefiting 1 crore Indian children by addressing colour vision deficiency.Sabhyata’s Diwali Ad with Motherhood, spotlighting corporate women during the festive season.Vaseline’s initiative for the trans community, offering skincare products tailored to their specific needs.Japan’s Surname Reform campaign, advocating for gender equality through the right to choose one’s surname.In her conclusion, Ramaswamy emphasized that while causes matter, it is the big idea that truly drives impact. Creativity, she asserted, remains the most powerful catalyst for social change, bridging emotion, awareness, and action.Goafest 2025 continues to inspire by celebrating creativity that challenges conventions and paves the way for a more inclusive world.

Telum Media has announced the promotion of Reuben Aitchison to the pivotal role of Head of Insights. This newly created position will see Aitchison leading the firm's efforts in PR industry news, content development, and events across the Asia Pacific and Middle East regions, following Telum Media's recent expansion.Evolving Content and Event OfferingsAitchison elaborated on Telum's commitment to developing innovative ways to engage with the PR and communications sector. This includes broadening the scope of its content and diversifying its event formats. The new suite of events will feature a variety of workshops, such as an upcoming AI workshop in Singapore, alongside topical in-person events and webinars. A recent example cited was a webinar with Hawker Britten, which delved into the implications of the recent Australian elections. Aitchison revealed that Telum is working on an exciting pipeline over the next few months in Singapore, Hong Kong and Sydney with more planned for Dubai, Kuala Lumpur, Jakarta and beyond.Aitchison's Journey at Telum MediaReuben Aitchison has been a dedicated member of the Telum Media team for over five years. He joined the company in 2020 as its Melbourne manager, progressing to PR News Manager, ANZ, in 2022. In 2023, he assumed the role of Head of PR Team and News, where he was instrumental in leading Telum's PR department across Southeast Asia, East Asia, and ANZ. In this capacity, he focused on enhancing the firm's PR news service and strengthening connections with agency and in-house communicators, as well as industry bodies across APAC.Now, at the helm of a 12-member team, Aitchison will spearhead the delivery of PR industry news, content, and events, with a core focus on providing timely insights and fostering connections among media and PR professionals throughout the Asia Pacific and the Middle East.Recent Departures and New VenturesThis significant internal promotion follows the departure of Manesh Karnani, who stepped down from his role as Associate Director, SEA Revenue Head at Telum Media in January after a decade with the company. Karnani has since moved to Spaceworx, where he now serves as Vice President of Platform Sales. In his new role, he is tasked with developing new business and sales strategies for a B2B real estate marketplace.

Goafest 2025 culminated with the presentation of the third round of Abby Awards 2025. Continuing with its strong show on Day 2 of the event, Enormous walked away with the Creative Agency of the Year Award.The agency topped the metals tally in Creative Abbys with 67 wins, which included 6 Gold, 17 Silver, 24 Bronze and 20 Merits. Enormous secured total 286 points.Abby Awards 2025 Day 3 saw 4 Grand Prix, 29 Gold, 95 Silver, 137 Bronze and 145 Merit awards being presented. Two of the Grand Prix awards were won by Famous Innovations and one each by VML India and Tribes Communication.Famous Innovations won the Grand Prix awards in the Still Print & Still Craft and Out of Home (Ambient Media) categories. In Still Print, the agency won the award for its work titled ‘The Anatomy of Suffering’ done for Henlo Pet Nutrition. The same campaign also fetched the agency the Grand Prix in OOH. The agency took home 11 metals, which included – 2 Gold, 3 Silver, 3 Bronze, and 1 Merit. The agency secured total 72 points.VML India won the Grand Prix in the Audio category for its campaign, ‘Are Those Neeman’s Shoes Phone Hack’, done for Neeman’s. The agency was placed third in the metals tally for Creative Abbys with 19 wins, which included, besides the Grand Prix win, 1 Gold, 3 Silver, 6 Bronze and 8 Merits. The agency’s total points stood at 78.Leo India was declared Brand Activation & Promotions Specialist Agency of the Year. In this category, the agency won 2 Silver, 4 Bronze and 1 Merit. The agency also won the Health Specialist Agency of the Year Award. In Health category, Leo India bagged 1 Gold, 4 Silver, and 4 Merits. Leo India was placed second in the metals tally in Creative Abbys with a total 51 wins – 9 Silver, 29 Bronze, and 13 Merit – earning the agency total 196 points.The ‘Nerolac Dukaan It Yourself (DIY your shop)’ campaign done for Kansai Nerolac Paints fetched Tribes Communication the Grand Prix in the Brand Activation & Promotion category. Along with the Grand Prix, the agency won 1 Bronze and was placed fifth in the metals tally for this category.While Leo India led the Brand Activation & Promotion category, placed in the second position was Grey Group, which bagged 4 Silver metals. McCann Worldgroup India (2 Silver and 2 Bronze) and FCB India (1 Gold, 1 Silver, and 2 Merits) were placed third and fourth, respectively.The awards on Day 3 honoured excellence across diverse categories such as Video Craft, Audio, Branded Content & Entertainment, Green Award, Brand Activation & Promotion, Diversity, Equality & Inclusion, Out of Home (Ambient Media), Still Print & Still Craft, Still Digital, Audio-Visual, TV, Cinema, Digital, OTT (Below 1 min duration), Audio-Visual, TV, Cinema, Digital, OTT (1 min and above), Integrated, Young Maverick Abby Award, Health Abby & Red Abby.A total 544 entries were shortlisted for round 3 from across 54 unique organisations. The judging process involved 129 judges and 15 jury persons.

Goafest 2025 Day 2 wrapped up with the presentation of Broadcaster, Public Relations, Design, Direct, Technology, Digital & Digital Craft, and Mobile Abby Awards 2025. It was a rich haul of metals for Enormous as it walked away with the Digital Specialist Agency of the Year and Mobile Specialist Agency of the Year Awards. Leo India and Mindshare were declared joint winners of the Technology Specialist Agency of the Year Award. Leo Burnett also took home the Award for Direct Specialist Agency of the Year. Zee Entertainment Enterprises Limited was adjudged Broadcaster of the Year. FCB India was declared Public Relations Specialist Agency of the Year. With 4,076 entries across creative and media disciplines and a growing global footprint, the 56-year-old iconic Abby Awards continues to stand as the benchmark for creative excellence in Indian advertising. Digital & Digital CraftEnormous topped the metals tally, securing 64 points, which comprised – 1 Gold, 5 Silver, 6 Bronze and 1 Merit. The agency was declared Digital Specialist Agency of the Year. Leo India followed in second position with 26 points – 2 Silver, 3 Bronze metals and 1 Merit. ^a t o m Network was placed third with 22 points – 1 Silver, 3 Bronze metals and 2 Merits. MobileEnormous performed well in Mobile Abbys as well, being declared Mobile Specialist Agency of the Year. The agency’s metals tally included 1 Silver, 1 Bronze and 1 Merit, amounting to 12 total points. McCann Worldgroup India and VML India won 1 Gold each. BroadcasterZee Entertainment Enterprises Limited, which recently announced its transformation into a content and technology powerhouse as ‘Z’, was adjudged Broadcaster of the Year. The broadcaster scored 28 total points – 2 Gold, 1 Silver, 1 Bronze and 1 Merit. Star India was placed second with 18 total points – 1 Gold, 1 Silver and 2 Merits. Viacom18 Media followed with 16 points – 2 Silver and 1 Bronze. Cheil India and Culver Max Entertainment secured 1 Gold each. Public RelationsFCB India won the Public Relations Specialist Agency of the Year Award. The agency secured 66 total points – 4 Golds, 2 Silvers, 3 Bronzes and 2 Merits. With 3 Silvers, 4 Bronzes, 2 Merits and 38 total points, Leo India was placed second. Tribes Communication followed in the third position with 1 Gold, 2 Silvers, 1 Bronze, 1 Merit and 26 total points. TechnologyLeo India and Mindshare were declared joint winners of the Technology Specialist Agency of the Year Award, with both agencies scoring 10 total points each. Leo India bagged 1 Silver and 2 Merits, while Mindshare won 1 Silver and 1 Bronze. DirectLeo India put up a strong show in Direct Abbys as well, topping the metals tally with 3 Silver, 5 Bronze, 1 Merit and 40 total points. Famous Innovations took home 5 Silvers (total points: 30). FCB India was placed third, but won 1 Grand Prix, 1 Gold and 1 Silver (total points: 26). The agency was the sole Grand Prix winner on Day 2, which it won for the work done for Central Railways, titled ‘Lucky Yatra’. Enormous was placed fourth, with the agency winning1 Silver, 3 Bronze and 3 Merits (total points: 24). DesignIn Design Abbys, Y&H won the Design Specialist Agency of the Year Award. The agency’s metals tally included 3 Silvers, 8 Bronzes and 1 Merit (total points: 52). Famous Innovations took home 4 Silvers and 5 Bronzes, with 44 total points. Open Strategy & Design was placed third with 2 Silvers, 4 Bronzes and 1 Merit (total points: 30). The Abby Awards 2025 has the following record-breaking numbers: Total Entries: 4,076Creative: 2,678Media: 1,398Shortlists: 1,756Creative: 1,265Media: 491Total Participating Organizations: 233Creative: 164Media: 69These include entries from leading creative and media agencies, client brand companies, digital and tech firms, content and production houses, broadcasters, publishers, and design outfits — signaling the ever-expanding reach of the awards. 

Publicis Groupe has announced the acquisition of Captiv8, the world’s most advanced end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale.  Captiv8 is ranked the 1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year. The combination of Captiv8’s global reach, proprietary technology and social commerce capabilities, with Influential’s scale and client services, powered by Epsilon’s identity and activation technology will create: The World’s Largest Creator Network: together, Captiv8 and Influential connect brands to more than 15 million creators, covering both 95% of influencers with 5000+ followers and 90% of influencers with +1millon followers, enabling brands to reach highly engaged audiences at a scale that matches leading social media platforms.The most powerful AI Influencer Platform: Captiv8’s top ranked Influencer platform will underpin Publicis’ global Connected Influencer offering and be powered by Epsilon’s CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets. Industry-Leading Social Commerce Engine: with access to Captiv8’s Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment. Transparent Measurement for Real Business Impact: By aggregating identity, influencer, and transaction data within Captiv8’s platform, Publicis will be able to provide clients with transparent, real time, full-funnel measurement of the business impact of creator marketing across platforms and media channels.Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide. Arthur Sadoun, Global CEO, Publicis Groupe, commented: “Through this acquisition, we are further reinforcing our Category of One, building the world’s most powerful influencer platform by connecting the scale and service of Influential with Captiv8’s unrivalled technology, grounded in Epsilon’s connected identity. This platform is a one-stop-shop for our clients’ influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce.As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I’m thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.“Krishna Subramanian, Captiv8 Co-Founder & CEO, said: “Captiv8 was built to unify the fragmented creator economy - turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we’re not just scaling creator marketing, we're transforming it into a global growth channel that delivers measurable impact from first impression to final purchase” Ryan Detert, CEO of Influential, added: “We look forward to combining the power of Captiv8’s award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients.?We’re excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis.”

Weber Shandwick Australia has expanded its strategy team, appointing Addie Freyne as director of earned creative strategy and shifting Tran Nguyen’s focus to earned thinking.These changes reflect the agency’s sharpened focus on creating impactful, idea-driven, and channel-agnostic earned strategies that connect and create impact.As audience behaviours shift and cultural trends move faster than ever, brands are under more pressure to show up in the moments that matter — and to do it with authenticity, relevance and strategic smarts. Weber Shandwick’s earned-first approach is built on exactly that: helping brands earn their place in the conversations that count, not just securing press coverage.Addie’s appointment recognises her exceptional track record in navigating this complex landscape. With over a decade of experience working with some of the world’s most dynamic brands — including Pfizer, Zoom, Bentley, SC Johnson, ServiceNow, IBM — Addie brings a powerful combination of strategic rigour and creative flair. Her background spans issues management, content marketing and integrated communications, giving her a deep understanding of how to craft stories that not only capture attention but drive action.“My mission has always been to make the complicated simple — and, more importantly, interesting,” said Addie. “Today, earned isn’t about pushing content into the void and hoping it lands. It’s about finding the story that earns attention, builds trust, and inspires people to care. That’s where real strategic thinking changes the game.”Having spent six years as a creative strategist for Jack Morton — the acclaimed brand experience agency now allied with Weber Shandwick Australia — Tran Nguyen will be refocusing her talents toward earned-led work. Through the unique alliance between Weber Shandwick and Jack Morton, Tran brings the best of Creative, PR, and Experience thinking to her approach. With a sharp analytical mind and a flair for creative storytelling, she is a rising star, blending data insights with cultural relevance to create strategies that resonate. “I’ve always believed the key to earning attention is showing up authentically in the spaces people care about,” said Tran. “I’m excited to help brands tap into cultural moments and community dynamics in ways that feel genuine and lasting.”The expansion of the strategy team is a clear signal of where the industry — and Weber Shandwick — is headed. “Earned media has fundamentally changed,” said Angela Malkin, head of Weber Shandwick Australia. “It’s no longer just about getting coverage. We have to earn the right to be part of the conversations people are already having — and that means understanding audience behaviour, tapping into cultural shifts, and building ideas that matter. Addie and Tran’s appointment reflect our commitment to leading that change.”As Weber Shandwick continues to invest in strategic expertise, the agency remains focused on helping brands navigate a constantly shifting media environment with campaigns that are insight-led, culturally connected, and above all, earned.

The much-anticipated Goafest 2025 kicked off with a powerful and thought-provoking fireside session titled "Staying Relevant in an Age of Machines," featuring global thought leader Rishad Tobaccowala, Senior Advisor to Publicis Groupe, in conversation with Anupriya Acharya, CEO, Publicis Groupe, South Asia. The session, presented by SET India & SAB TV as "IGNITE THE HUMAN," set a clear tone for the festival: while AI is transformative, true differentiation will come from human ingenuity.Tobaccowala delivered a compelling keynote, asserting that AI remains "underhyped" and its full impact is yet to be realized. He posited that the cost of computation, distribution, and now even knowledge and experience, is rapidly nearing zero. In this landscape, AI will become ubiquitous like electricity – essential, but no longer a differentiator. The real competitive advantage, he emphasized, will reside in "HI – Human Ingenuity, Intuition, Interaction, Inspiration, and Inventiveness."He urged leaders to "ignite their minds," discarding outdated ways of thinking and embracing continuous reinvention. Tobaccowala cautioned that in the AI age, traditional scale can become a liability, not an asset. His advice to "think like an immigrant" – staying curious, adaptive, and open to reinvention – resonated strongly. He also stressed the importance of looking beyond industry benchmarks, as disruption often emerges from unexpected external sources. Regular "upgrades to your mental operating system," akin to updating a smartphone, are crucial for sustained success.Tobaccowala outlined the "5 Cs" critical for success in the AI era: Creativity, Curiosity, Collaboration, Communication, and Convincing. He highlighted that marketing, with its blend of data and emotional storytelling, is inherently "AI-proof," and advised against chasing coding or Mandarin in favor of cultivating these irreplaceable soft skills. The future of work, he predicted, would see a decline in jobs but a rise in meaningful work, urging the creation of new companies aligned with today's realities, not yesterday's outdated structures. "The future doesn’t fit in the containers of the past," he declared, concluding his keynote by urging attendees to "keep the rebel and creator in you alive" through continuous self-reinvention.The fireside chat that followed delved deeper into practical applications of his insights:Advice for Agencies and Marketers: When asked for specific advice, Tobaccowala urged agencies to embrace AI to fundamentally rethink storytelling and business models. For marketers, the call was to "reimagine their business," moving beyond mere efficiency gains.Building Competitive Advantage: To build disciplined competitive advantage amidst rapid change, Tobaccowala advised against internal industry benchmarking. Instead, businesses should "disrupt yourself" through a dual-model approach: efficiently running today's business while simultaneously investing in and building tomorrow's, assigning top talent to this future-focused endeavor.Managing Overwhelm and Burnout: Acknowledging the difficulty of constant change, Tobaccowala stressed that while "change is hard and often unpleasant, it is necessary." He advocated for making change successful by aligning employee incentives, providing adequate training, and clearly communicating how change benefits individuals, not just the company.Advice for Leaders and Young Professionals: Leaders, he asserted, must transition from being "bosses" to inspiring and mentoring. For the youngest generation in the workforce, he advised a long-term perspective – a "50-year career" – urging them to prioritize choosing the right boss and patient growth over chasing quick moves.The "Why" of Work in the AI Age: Addressing whether AI would change the fundamental reason why we work, Tobaccowala expressed optimism. He believes AI will shift the focus from efficiency to meaning, purpose, and human connection, enhancing identity, community, and growth rather than replacing them.Underestimated Trends: Concluding the session, Tobaccowala highlighted India's often "underestimated" global power and influence. He firmly stated that "India is central to the future of talent, technology, and media consumption."The session provided a potent start to Goafest 2025, igniting crucial conversations about navigating the complexities of an AI-driven world with a distinctly human-centric approach.

The vibrant atmosphere of Goafest 2025 continued with an insightful panel discussion titled "Swipe Right for Relevance: Building Brands Gen Z Cares About." Moderated by independent journalist and producer Anuradha SenGupta, the session featured industry stalwarts Amarjit Singh Batra, Managing Director, Spotify India; Geetika Mehta, Managing Director, Nivea India; and Vikram Mehra, Managing Director, Saregama India. The discussion underscored the critical importance of understanding and authentically connecting with the Gen Z demographic.The panel kicked off by defining Gen Z and their significance to businesses. Amarjit Singh Batra highlighted Spotify's deep engagement with this demographic, noting that "More than 50% of our audience is below 24–25 years old. Our creators are young, and so are the listeners. Gen Z is a key demographic for us." He also observed their strong interest in Spotify's early career programs.Geetika Mehta of Nivea emphasized the constant need for brands to evolve. "We constantly need to update ourselves to stay relevant," she stated. Mehta described Gen Z not as distracted, but "discerning," stressing the importance for brands to be "present in their lives, meaningfully." Vikram Mehra of Saregama echoed this sentiment, acknowledging the online-centric lives of Gen Z, where "80% of our engagement comes from Gen Z. Understanding them is critical for our survival."The discussion then moved to the challenges and opportunities in connecting with this influential generation. Geetika Mehta pointed to Gen Z's "much higher spending power than earlier generations," noting their willingness to invest in brands that align with their values. Amarjit Singh Batra described them as "an interactive generation that looks deeply into brands," valuing authenticity and disliking "sugar-coating." He added that as employees, Gen Z prioritizes wellness and mental health.Vikram Mehra highlighted a shift in branding efficacy, stating, "Traditional branding methods like celebrity endorsements don’t work as well anymore. Influencers are more effective in connecting with Gen Z." He stressed their preference for relatability and meaningful content, advocating for "communication and open dialogue" from brands. "The nonsensical lyrics that worked in the past don’t appeal to them anymore. They expect meaningful, thoughtful content," Mehra added.The panel offered practical advice for brands seeking to stay relevant. Geetika Mehta emphasized that Gen Z prioritizes "authenticity over aesthetics." She shared Nivea's approach of direct engagement through college visits, underscoring that "Sustainability, credibility, and authenticity are essential now—it's a completely different language from what we were taught."For finding and connecting with Gen Z, Vikram Mehra unequivocally pointed to social media. "Online is their world," he asserted, noting their primary content consumption through mobile phones. His key advice for brands was to "learn to let go" and empower younger team members, who possess an innate understanding of Gen Z. He also advised embracing experimentation, with younger talent leading creative decisions while experienced professionals manage strategic oversight.Amarjit Singh Batra outlined Spotify's three-pronged approach to interfacing with Gen Z: collaborating closely with creative and PR agencies to ensure aligned messaging, conducting constant direct interaction and research, and utilizing social listening to understand sentiment, behavior, and conversations around their brand.The session concluded with a clear consensus: Gen Z is a powerful, discerning, and value-driven demographic that demands authenticity, relatability, and meaningful engagement from brands. To truly "swipe right for relevance," companies must adapt their strategies, empower younger voices, and embrace continuous experimentation in the digital-first world of Gen Z.