The management and production company 3 Arts Entertainment is expanding into sports, acquiring A&A Management in a significant deal for the Lionsgate-controlled company.

A&A’s clients include Kansas City Chiefs star Travis Kelce (as well as the New Heights podcast, which he co-hosts with brother Jason Kelce), Cleveland browns star Denzel Ward, NBA star Jonathan Kuminga, and model and TV host Camille Kostek, among others.

The firm was founded in 2011 by brothers Aaron and André Eanes to help athletes navigate their careers on and off the field, particularly with sports stars becoming among the most famous people in the world.

“Athletes are no longer defined solely by their performance; they are shaping culture, launching businesses, and building brands that resonate far beyond the world of sports,” said 3 Arts Entertainment co-CEOs Brian Weinstein and Michael Rotenberg in a statement. “Aaron and André possess a unique understanding of the evolution of the entertainment industry, converging sports, culture, and entrepreneurship. Their experience shaping careers offers invaluable perspective as we develop new relationships. Combining their team with our deep relationships and film and television production expertise, 3 Arts Entertainment aims to continue its growth as the leading talent management and production firm and the partner of choice for the athletes and entertainers who shape our culture today.”

3 Arts clients include Rob McElhenney, Tina Fey and Mike Judge, and it has produced shows like It’s Always Sunny in Philadelphia, The Mindy Project and Welcome to Wrexham, among others. Lionsgate acquired a majority stake in the firm back in 2018.

“Athletes and talent today are more than just one thing—they’re entrepreneurs, brands, and leaders,” said Aaron Eanes. “3 Arts’ expertise in talent management and production, combined with our expertise in brand building and sports, gives our clients the resources and guidance they need to thrive in today’s changing marketplace. Together, our shared vision is to empower talent to maximize their impact, wherever their ambitions take them.”

“3 Arts is the right partner for us because they share our commitment to nurturing talent and unleashing creativity,” added André Eanes. “The firm’s track record in representing top-tier artists and storytellers and their global resources and reputation gives our team the ideal platform to innovate and develop new opportunities for our clients.”